PPC

1
What is PPC?
Looking for instant traffic? Interested in
targeting your potential customers with
online ads set to only appear at a certain
time for a specific geographic location?
Get instant traffic online with a Pay Per
Click advertising campaign!
Pay per click (PPC) advertising is a type of online advertising where you only pay when somebody
clicks on your ads. It is an Internet advertising model you can use to get instant targeted traffic to your
website through Google AdWords or the Yahoo! Bing Network.
People find products and services they are looking for in search engines by typing search terms or
keywords. When the target keywords on your PPC campaign are typed by users on search engines,
your ads appear on top, below, or alongside organic search results. The position of your ads against
your competitors will depend on how much you are bidding for your target keywords and your quality
score. Depending on the campaign settings, your ads may also appear on various sites that are part
of the Google, Bing and Yahoo! networks. There are many options to target your customers—some of
the targeting options are by device, location, language, scheduling, and keyword matching. When they
click on any of your ads, they are directed to a landing page on your website where you can convert
them to leads or customers via an inquiry, contact form, or 'buy now' buttons.
Did you know that PPC is the
fastest way to drive instant
traffic to your website?
What can your website do
without traffic?
Without traffic, you are losing
time, opportunities and
money to your competition.

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Did you know that you are losing out on gaining instant website
visitors, potential leads and sales by not doing PPC?
To date, Google AdWords is the leader in the paid search marketing industry.
It provides precision-guided targeting and the option to display extra
information called ‘extensions’ to enhance your ads.

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How PPC Works? An Overview

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Why Employ PPC Advertising?
PPC advertising is the fastest way to drive instant traffic to your website. PPC advertising is especially
useful for direct response campaigns where instant and direct action is desired from target customers.
This scenario also allows for cost-per-click to be measured immediately against conversions or sales
to determine ROI.
PPC is also effective in kick-starting and regulating traffic volumes particularly during times when
businesses are launching a new product or service, need to fill an empty sales pipeline, during limited
sales season, or when carrying time-sensitive promotions.
PPC can be utilized to surge traffic or to acquire huge customers while demand is high. Unlike SEO,
which can take time to build rankings, PPC immediately establishes an online presence, requires no
real build-up time, and generates ROI much more quickly when done right.
When systematic split testing and optimization are done on a PPC campaign, cost per click
goes down and traffic translates to conversions at a higher rate.

5
Benefits of PPC:
PPC provides you the opportunity to be displayed on the first page and at the top of search
results for keywords that are highly competitive that may be impossible to rank for in organic
search results.
Get on the top spot of Google’s page 1 search results
instantly

6
You Only Pay for Clicks
With other forms of advertising – billboard, print, TV or radio – you get a wide reach
but risk having no one actually visiting your website. With PPC, you only pay when
someone actually clicks on your ads, which means that a campaign sending you only a
small amount of traffic will cost you a very little amount of money and a campaign
sending you a lot of traffic which would cost you more money. In short, with PPC you
get what you pay for.
Traffic is Targeted
When you use PPC, your ads will be placed on search engine results pages based on
the keywords typed by search engine users. You choose the keywords that will trigger
your ads to appear—keywords which you think your customers will use when
searching for a product or service you offer. Keyword research and suggestion tools
are also available to get insights on what people are actually searching for in your
category. In addition, PPC is proven to present numerous targeting advantages
decreasing the percentage of users clicking on ads who are not likely to be interested
in your product or service.
You Have Control of Budget and Scheduling
With PPC, you can set a maximum budget on a daily or monthly basis. This allows for
some flexibility, either when you just want to test a campaign, test new keywords, or
massively increase the size of your campaign because the ROI has proven itself. You
may also effectively schedule your ads to appear based on what you think the days of
the week or time of day your target market is searching for a product or service you
offer.

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Fast, Measurable Results
Every keyword that triggered your ads to be displayed (impressions) and every click or
click through rate (CTR) and the cost per click for every keyword (CPC) is tracked and
measured. Conversions can also be tracked when they make a phone call, when they
sign up to your newsletter or fulfill an order form and make a payment. Since results
can be measured daily, weekly or monthly, this allows for systematic optimization.

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What are Your Competitors Doing?
Your toughest competitors most likely have done PPC or are probably doing PPC. One survey shows
that online marketing savvy businesses have a strong focus on paid search (PPC). Some 90% of
marketers are either retaining or increasing their PPC spending for the year ahead.
PPC is also often used to supplement SEO efforts, as SEO mostly makes an impact on search
rankings in the long term.
Online Marketing
Budget Allocation
Businesses stated
their top PPC
objectives and,
these emerged as
the top 4:

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Reviews, coupons, local search and mobile are growing big and
are being incorporated into PPC advertising
The Future
The growing market of mobile users made PPC extend its use from desktop and laptop computer
targeting to mobile users as more and more people use mobile devices to access the Internet. Many
business owners and marketers have already started to included mobile devices in their targeting
and have already incorporated local, social and click-to-call extensions to reach a growing market of
mobile users.

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Estimated Paid Search Spending in 2016
PAID SEARCH IS BIGGER THAN…
Paid Search is an estimate $71 Billion Industry Worldwide

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INTERNET ADVERTISING, WHICH INCLUDES PAID SEARCH,
IS GAINING A BIGGER SHARE OF THE ADVERTISING PIE
BY 2016, PAID SEARCH IS EXPECTED TO BECOME A $71.1
BILLION INDUSTRY, GROWING 13% EVERY YEAR FROM 2O13
- ZenithOptimedia

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WHY CHOOSE US?
Choosing us will liberate you from learning the highly technical skills required to run a PPC
campaign successfully. You can focus on building and running your business while we do the job
of increasing your leads and customers through PPC.
We understand your business category and niche and we know or can quickly determine what
PPC strategy will work for you based on our extensive experience. On top of this, we undertake
in-depth consultation with you to understand your business on a deeper level to effectively
execute your PPC campaign.

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IN-DEPTH CONSULTATION
We take the time to understand your business, your objectives, your product or service,
your target market and their online behavior for us to deliver PPC advertising of the highest
performance.

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SUMMARY OF WHAT WE DO
Account Setup
We setup your PPC account with Google Adwords, Bing and/or with Bing and Yahoo! Network.
Market and Keywords Research
We perform market and keyword research to determine the most viable keywords that your target
market is typing into the search engines to find you. We target keywords that will generate the right
amount of traffic with the right intent at the right cost.
Campaign and Ad groups Setup
We setup your campaign or campaigns with the appropriate ad groups based on tightly-knit themed
keywords with keyword matching options.
PPC Budget Management
We setup your desired budget and make sure that we make the best out of it and that you do not
go over budget spend for the month.
Targeting Options
We setup targeting options based on search and/or display advertising, language, geo-Iocation,
device, scheduling.
Conversion Tracking
We setup conversion tracking with Google Analytics.
A/B Testing
We perform A/B testing of ad copies to improve CTR and keyword quality scores to bring the cost
per click down; as well as A/B testing of other elements when applicable.
Measurement, Analysis and Optimization
Cost per click, CTR, ad positions, and quality scores are measured and analyzed. Based on the
results of this analysis, the PPC technicians will modify the campaign accordingly to improve
performance.

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WHAT IS THE NEXT STEP?
ENGAGE OUR SERVICES AND RECEIVE THE FOLLOWING:
Strategy and tactics based on extensive research and analysis on the PPC market
and technologies
In-depth consultation with you to tailor-fit your campaign to your marketing goals
Be on a par with savvy business owners who are visible at the first page of Google
and other search engines through their PPC ads
Don't lose out on your competition.
Let the wheels turn now for more
visibility, traffic, potential leads and
sales and returns on investment.
Email: rodney@ebizprofitmedia.com
Phone: 856.497.3330
Skype: ebizmediapro

PPC

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