SlideShare a Scribd company logo
Playing Politics Christine Tobias Council Member, City of Perry MLA Annual Conference October 23, 2008
Learn why  YOU   need to advocate for your Library Gain a better understanding of your community and its values Discover ways to create positive working relationships with your local officials Manage the opposition to your advantage
10 Reasons Elected Officials Oppose Library Funding 1.   Library should do a better job of relating to the community. 2.  Library should do a better job of customer service. 3.  Public libraries should combine with school libraries. 4.  There are other priorities for public $$$$ (health, safety). 5.  Libraries are already sufficiently funded, especially if they get private money.
10 Reasons Elected Officials Oppose Library Funding 6. Voting for the library budget will hurt chances for re-election. 7. Cut to the library’s budget can help solve city’s financial plight. 8. Library does not help itself. 9. No return on investment. (Libraries are not a basic service.) 10. Council members do not know what the issues are, nor who  library supporters are!

Recommended for you

Tribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy TulsaTribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy Tulsa

The document discusses advocacy for tribal libraries. It defines advocacy and explains why it is important for tribal libraries. It discusses who tribal library advocates are and provides tips on how to conduct advocacy, including using basic tools like annual reports, business cards, and fact sheets. It emphasizes telling the library's story to decision makers to help them understand the library's importance and gain their support.

triballibrarieslibrarylibraries
Tribal Libraries Advocacy
Tribal Libraries AdvocacyTribal Libraries Advocacy
Tribal Libraries Advocacy

The document discusses advocacy for tribal libraries. It defines advocacy and explains why it is important for tribal libraries. Tribal libraries serve important roles in their communities such as preserving culture and history. Advocates for tribal libraries include tribal leaders, library users, and librarians. The document provides tips for advocacy, such as using annual reports and fact sheets to share the library's story and impact. It emphasizes starting advocacy now rather than waiting for a crisis.

libraryadvocacytribal
Advocacy for Tribal Libraries
Advocacy for Tribal LibrariesAdvocacy for Tribal Libraries
Advocacy for Tribal Libraries

The document discusses advocacy for tribal libraries. It defines advocacy and explains why it is important for tribal libraries. Tribal libraries serve important roles in their communities such as preserving culture and history. Advocates for tribal libraries include tribal leaders, library users, and librarians. The document provides tips for advocacy, such as using annual reports and fact sheets to share the library's story and impact. Effective communication with community members and tribal officials is key.

tribaladvocacylibrary
You are the Library’s  first line of defense! Stand up and advocate!
Library Advocate A person who appreciates  libraries  and their role in society to the extent of  speaking and acting publicly  in their support, especially when  funding  and the  freedom to read  are at stake.  Trustees Librarians Library Support Staff Directors/Administrators Community Residents/Patrons
“ What a sad want I am in of libraries, of books to gather facts from! Why is there not a Majesty's library in every county town? There is a Majesty's jail and gallows in every one.” –  Thomas Carlyle, Scottish historian and political philosopher
Dirty Words? POLITICS SOCIAL ACTIVIST SCHMOOZER

Recommended for you

Lifelong Access Libraries
Lifelong Access LibrariesLifelong Access Libraries
Lifelong Access Libraries

This document discusses services for older adults ("Boomers") at the Multnomah County Library in Portland, Oregon. It outlines the demographics of the region showing a growing older adult population. It addresses initial concerns about focusing on older adults but argues that the library is well-suited to serve this group through its welcoming environment and emphasis on lifelong learning. The document then details how the library began building partnerships within the community and inviting other organizations to collaborate on serving older adults. It provides tips on relationship building and making the case for focusing on this demographic.

lfflifelonglibraries
Politics in the Library and Librarians as Politicians
Politics in the Library and Librarians as PoliticiansPolitics in the Library and Librarians as Politicians
Politics in the Library and Librarians as Politicians

This document discusses the political contexts that libraries operate within and how politics can influence decision-making and the organizational environment of libraries. It provides scenarios of different political systems (e.g. feudalism, fascism, democracy) and their impacts. It also discusses how librarians can be leaders and deal with politics by focusing on goals, influencing others constructively, and maintaining integrity. Key recommendations include concentrating on areas of control, being a model employee, and focusing on serving library users.

library politics leadership
Olsn advocacy
Olsn advocacyOlsn advocacy
Olsn advocacy

This document outlines a presentation given by Stephen Abram on influencing skills for librarians. It discusses defining advocacy and differentiating it from public relations and marketing. It provides tips for advocacy including identifying stakeholders, crafting messages, and using stories and metrics to showcase the value of libraries. Specific advocacy strategies are presented such as developing relationships, partnering with stakeholders, and maintaining ongoing advocacy plans. The document emphasizes listening first, being visible and likable when advocating.

But it’s sooooooo political… Yes, it’s political…but aren’t all “working” relationships?
The Library Is  Not   In A Bubble
Advocacy Messages It’s difficult to “sell” the importance of the library to those who don’t use the library or understand its importance. It is also difficult, if not impossible, to persuade an individual or a community to adopt a new value.  Instead, we must understand how what we are advocating (libraries) connects to the things that people and the community already value.
Alignment =  $ uce $$ Local Government (Elected Officials) Library Community (Voters and Taxpayers) Values

Recommended for you

How to win supporters and influence politicians vla 2014 session
How to win supporters and influence politicians   vla 2014 sessionHow to win supporters and influence politicians   vla 2014 session
How to win supporters and influence politicians vla 2014 session

This presentation was given at the Virginia Library Association Conference 2014. For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

political campaigns. candidatecampaign bootcamplibrarians
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibraryNILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary

Slides from John Chrastka's keynote speech to the Northern Indiana Library Boards Assoc (NILBA) 2019 Trustee's Dinner.

nilbaeverylibrarylibraries
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...

Reaching Out: Fighting back against a bad public image Natalie Bazan, Director, Hopkins District and Dorr Township Libraries, TN (Pop Served: 7400) Big Talk From Small Libraries 2015 27 February 2015 http://nlcblogs.nebraska.gov/bigtalk/

btsllibraries
What’s Important in  Your Community? Budget When does fiscal year begin? July1? October 1? January 1? How is budget created? Budget hearings? Timeline for approval? Annual Report Master Plan 5 Year Plan  Strategic Long-Term Plan
Playing Politics Authority Influence Power
The Squeaky Wheel… Shout it out! Show the link between your library and the community! Share your message directly with those in your community who have the ability to influence others in your favor.
“ Ye ain’t a lifer, are ya?!?!?

Recommended for you

Big talk presentation 2015
Big talk presentation 2015Big talk presentation 2015
Big talk presentation 2015

This document provides tips for libraries to better engage with their communities through staff, trustees, programming, and partnerships. It emphasizes informing staff and trustees of library initiatives, inviting community groups to board meetings, offering programming on popular community topics, collaborating with local organizations, and using marketing and public relations strategies like social media, advertising, and press releases to promote the library's value and services.

Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010

This document discusses how libraries can better serve homeless patrons in rural communities. It explores perceptions of homelessness and provides solutions libraries have implemented, such as installing a public phone, collaborating with social services, and creating online resources. The document advocates keeping an open mind, applying policies fairly, and seeing homeless patrons as people rather than circumstances. It also encourages librarians to work with community partners and be leaders in addressing the issue.

Chasing Relevance
Chasing RelevanceChasing Relevance
Chasing Relevance

The document discusses the importance for libraries and librarians to demonstrate their relevance to patrons and communities. It argues that libraries will remain supported only as long as they are seen as relevant to people's lives. To achieve individual relevance, librarians must go beyond superficial answers and show patrons how the library can truly help meet their needs. Institutionally, libraries must show how they benefit all segments of the community, not just specific groups, and statistics alone will not convince people of a library's relevance. Librarians must strive to personally help patrons in a genuine way through their skills and resources.

librarylibrary and information sciencefuture of libraries
SCHMOOZE Get to know local officials on a first-name basis.  Appoint “people” people; extroverts; community schmoozers Increase visibility: join a community group (i.e.- Chamber of Commerce) and attend meetings!  Chance encounters…conversations at water cooler; in grocery store; driving down the street; walking in your neighborhoods Identify key audience groups Focus on the people who can get you what you want!
Let’s Talk! Good old-fashioned conversation is one of the best ways to reach your audiences.  Can be used effectively inside and outside of the library by all staff, library board members, patrons, etc. in any common location. WARNING: It’s a small world! Be careful what you say about others!
Written Communication Give written notice! Send a copy of your letter to EACH board member and the chairperson. You represent the information resource of your community…the Library! You are the expert!  It is your job to educate your local officials…it is their job to represent you!
Spread the Word! SUPPORT other forms of outreach and amplify your message. Don’t preach to the choir. Tailor messages to resonate with specific audiences and connect to what motivates them. Newspapers: Op-Ed pieces Newsletters Web Sites Blogs Email Television  Public Service Announcements

Recommended for you

Introduction To Frontline Advocacy
Introduction To Frontline AdvocacyIntroduction To Frontline Advocacy
Introduction To Frontline Advocacy

This is a PowerPoint presentation I created as part of the self-paced tutorial on Frontline Advocacy.

Every Budget is a Referendum - CLA2014
Every Budget is a Referendum  - CLA2014 Every Budget is a Referendum  - CLA2014
Every Budget is a Referendum - CLA2014

"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.

ctlibs14connecticut library associationcla2014
Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019

Presented by John Chrastka at the "Small Libraries Big Impact" conference on April 30, 2019 in Gaylord, MI.

librarylibrarieslibrary funding
The Opposition “… examining [the] role of opposition in the light of its potential for facilitating rather than obstructing library initiatives can be productive. “
Bring It On! Can give a fresh perspective on an issue Helps advocates learn more about library’s activities and policies. Provides a good defense for your case! Opposition …
The Opposition The opposition makes more  noise  than supporters do. Those who oppose have to be convinced that they are heard. Possible supporters will pay attention to how opposers are treated by the leading supporters: Are they paid attention to? Are they given clear explanations? OR Are they ignored? Attacked? Convince opponents that their positions are justified. Opposition will diminish in numbers and quiet down as advocates convince them that the best is being done with the situation.
“Best Offense Is  A Good Defense” Types of opposers: Those who can be persuaded to agree with you Those who will oppose you no matter what…even if it means they need to contradict themselves. Adopt opposition tactics: perseverance and multi-dimensional view Identify those in opposing ranks whom can be targeted for library service. Do you have time, energy, strength to change attitudes? YES: Approach opposition and try to smooth things out from the beginning. NO: Strategize and contain! Do not personalize!

Recommended for you

Food Topics For Essays.pdf
Food Topics For Essays.pdfFood Topics For Essays.pdf
Food Topics For Essays.pdf

Food Topics: Top-100 for Interesting A+ Writing | Free Guide. Healthy food essay 17 models | Topics in English. Food Essay | Essay on Food for Students and Children in English - A .... Food Essay Topics and Why You Better Have a Look | TopicsMill. 002 My Favorite Food Essay Example Favourite Meal ~ Thatsnotus. Best Food Essay ~ Thatsnotus. 10 Lines Essay on the Healthy Food || Essay Writing || Short Essays .... Healthy food essay for students || Essay on healthy food in English ....

You are the candidate every library - dallas staff day keynote 30 march 15
You are the candidate   every library - dallas staff day keynote 30 march 15You are the candidate   every library - dallas staff day keynote 30 march 15
You are the candidate every library - dallas staff day keynote 30 march 15

You Are the Candidate was presented to the staff at the Dallas Public Library on Monday, March 30, 2015 as the keynote for their Staff Day by EveryLibrary executive director John Chrastka.

Listen observe ux_dls
Listen observe ux_dlsListen observe ux_dls
Listen observe ux_dls

This document discusses methods for evaluating and enhancing the user experience (UX) of distance library services through evidence-based assessment. It begins by defining distance learning library services and principles of access entitlement. Usage analytics of guides, Google Analytics, and transaction logs provide quantitative evidence of student needs and pain points. Qualitative evidence from transcripts of virtual reference questions help identify areas of confusion. A mixed methods approach is advocated to understand why and where users struggle in order to improve services and transparency of resources. Librarians are encouraged to listen, observe and evaluate their own services to enhance the UX for distance learners.

Never , Ever  Underestimate   Your  Opponent !
Prepare Your Troops Representative from Library Board should attend local government meetings…so officials cannot speak for you! Make sure you provide your staff with the information they need to be effective and accurate messengers! Staff should be experts on any and all library issues. Provide the same “official” answer to questions.  Be knowledgeable about the issues and know when to refer to an expert for answers. “ Let me take your name and number and get back to you.”
Summary YOU  need to advocate for your library. It is your local government’s job to represent you…but they can’t do so unless you educate them about the issues. Find out what’s important to your community and align your message with those values. Seek out your local government’s official stand on the issues.
Summary Schmooze and network with your local officials. Get to know them on a first-name basis. Use media to support your outreach efforts. Have an “official” message and enhance your visibility in the community. Don’t be afraid of the opposition! Use them to advance your cause and gain support in the community.

Recommended for you

2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...

Christine Tobias presented a mixed methods approach to assessing virtual reference services at Michigan State University Libraries. Quantitative analysis of chat and IM transcripts from 2011-2013 showed trends in question types, most frequently assigned codes, and usage patterns. Qualitative text analysis of a sample of transcripts using Dedoose software identified specific pain points or areas of user frustration and confusion with the library's website and resources. The mixed methods provided a holistic view of service processes and user behaviors to help identify usability issues.

usabilityvirtual referenceassessment
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...

Poster presented at ALA 2012 Annual Conference describing framework and results of assessment of the MSU Libraries' virtual reference services.

virtual referenceassessmentlibraries
Service Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local PerspectiveService Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local Perspective

This presentation addresses service quality issues experienced in Research Help Now, an academic virtual reference cooperative service in Michigan. Includes examples and tips for improving service quality in the virtual learning environment.

referencemichiganlibraries
“ Every kind of service necessary to the public good becomes honourable by being necessary.”   –  Nathan Hale, American Revolutionary
Christine Tobias Reference and Technology Librarian Michigan State University Council Member, City of Perry [email_address] AIM: ctobias522 517-432-6123 x 313 http://www.slideshare.net/tobiasc/playing-politics-presentation/
References Craft, M. A. (1999).  The funding game: rules  for public library advocacy.  Lanham, Maryland: Scarecrow Press.  Libraries prosper with passion, purpose and persuasion! (2007). Chicago, Illinois: Public Library Association. Siess, J. A. (2003).  The visible librarian: asserting your value with marketing and advocacy . Chicago, Illinois: American Library Association.

More Related Content

Similar to Playing Politics

How people listen - John Chrastka - LACONI 2018 trustee dinner
How people listen  - John Chrastka - LACONI 2018 trustee dinner How people listen  - John Chrastka - LACONI 2018 trustee dinner
How people listen - John Chrastka - LACONI 2018 trustee dinner
EveryLibrary
 
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
EveryLibrary
 
Niagara regional presentation april 27 2019
Niagara regional presentation april 27 2019Niagara regional presentation april 27 2019
Niagara regional presentation april 27 2019
Stephen Abram
 
Tribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy TulsaTribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy Tulsa
Sandy Littletree
 
Tribal Libraries Advocacy
Tribal Libraries AdvocacyTribal Libraries Advocacy
Tribal Libraries Advocacy
Sandy Littletree
 
Advocacy for Tribal Libraries
Advocacy for Tribal LibrariesAdvocacy for Tribal Libraries
Advocacy for Tribal Libraries
Sandy Littletree
 
Lifelong Access Libraries
Lifelong Access LibrariesLifelong Access Libraries
Lifelong Access Libraries
Abigail Librarian
 
Politics in the Library and Librarians as Politicians
Politics in the Library and Librarians as PoliticiansPolitics in the Library and Librarians as Politicians
Politics in the Library and Librarians as Politicians
Fe Angela Verzosa
 
Olsn advocacy
Olsn advocacyOlsn advocacy
Olsn advocacy
Stephen Abram
 
How to win supporters and influence politicians vla 2014 session
How to win supporters and influence politicians   vla 2014 sessionHow to win supporters and influence politicians   vla 2014 session
How to win supporters and influence politicians vla 2014 session
Patrick "PC" Sweeney
 
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibraryNILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary
EveryLibrary
 
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Nebraska Library Commission
 
Big talk presentation 2015
Big talk presentation 2015Big talk presentation 2015
Big talk presentation 2015
Natalie Bazan, MA, MLIS
 
Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010
Sonja Plummer Morgan
 
Chasing Relevance
Chasing RelevanceChasing Relevance
Chasing Relevance
Don Boozer
 
Introduction To Frontline Advocacy
Introduction To Frontline AdvocacyIntroduction To Frontline Advocacy
Introduction To Frontline Advocacy
katrover
 
Every Budget is a Referendum - CLA2014
Every Budget is a Referendum  - CLA2014 Every Budget is a Referendum  - CLA2014
Every Budget is a Referendum - CLA2014
EveryLibrary
 
Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019
EveryLibrary
 
Food Topics For Essays.pdf
Food Topics For Essays.pdfFood Topics For Essays.pdf
Food Topics For Essays.pdf
Alfreada Terrell
 
You are the candidate every library - dallas staff day keynote 30 march 15
You are the candidate   every library - dallas staff day keynote 30 march 15You are the candidate   every library - dallas staff day keynote 30 march 15
You are the candidate every library - dallas staff day keynote 30 march 15
EveryLibrary
 

Similar to Playing Politics (20)

How people listen - John Chrastka - LACONI 2018 trustee dinner
How people listen  - John Chrastka - LACONI 2018 trustee dinner How people listen  - John Chrastka - LACONI 2018 trustee dinner
How people listen - John Chrastka - LACONI 2018 trustee dinner
 
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018
 
Niagara regional presentation april 27 2019
Niagara regional presentation april 27 2019Niagara regional presentation april 27 2019
Niagara regional presentation april 27 2019
 
Tribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy TulsaTribal Libraries Advocacy Tulsa
Tribal Libraries Advocacy Tulsa
 
Tribal Libraries Advocacy
Tribal Libraries AdvocacyTribal Libraries Advocacy
Tribal Libraries Advocacy
 
Advocacy for Tribal Libraries
Advocacy for Tribal LibrariesAdvocacy for Tribal Libraries
Advocacy for Tribal Libraries
 
Lifelong Access Libraries
Lifelong Access LibrariesLifelong Access Libraries
Lifelong Access Libraries
 
Politics in the Library and Librarians as Politicians
Politics in the Library and Librarians as PoliticiansPolitics in the Library and Librarians as Politicians
Politics in the Library and Librarians as Politicians
 
Olsn advocacy
Olsn advocacyOlsn advocacy
Olsn advocacy
 
How to win supporters and influence politicians vla 2014 session
How to win supporters and influence politicians   vla 2014 sessionHow to win supporters and influence politicians   vla 2014 session
How to win supporters and influence politicians vla 2014 session
 
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibraryNILBA 2019 Dinner - Library Political Literacy - EveryLibrary
NILBA 2019 Dinner - Library Political Literacy - EveryLibrary
 
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
Big Talk From Small Libraries 2015 - Reaching Out: Fighting back against a ba...
 
Big talk presentation 2015
Big talk presentation 2015Big talk presentation 2015
Big talk presentation 2015
 
Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010Homeless Shelter Webinar 2010
Homeless Shelter Webinar 2010
 
Chasing Relevance
Chasing RelevanceChasing Relevance
Chasing Relevance
 
Introduction To Frontline Advocacy
Introduction To Frontline AdvocacyIntroduction To Frontline Advocacy
Introduction To Frontline Advocacy
 
Every Budget is a Referendum - CLA2014
Every Budget is a Referendum  - CLA2014 Every Budget is a Referendum  - CLA2014
Every Budget is a Referendum - CLA2014
 
Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019Building the front porch backroom coalition - 30 April 2019
Building the front porch backroom coalition - 30 April 2019
 
Food Topics For Essays.pdf
Food Topics For Essays.pdfFood Topics For Essays.pdf
Food Topics For Essays.pdf
 
You are the candidate every library - dallas staff day keynote 30 march 15
You are the candidate   every library - dallas staff day keynote 30 march 15You are the candidate   every library - dallas staff day keynote 30 march 15
You are the candidate every library - dallas staff day keynote 30 march 15
 

More from Christine Tobias

Listen observe ux_dls
Listen observe ux_dlsListen observe ux_dls
Listen observe ux_dls
Christine Tobias
 
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
Christine Tobias
 
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Christine Tobias
 
Service Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local PerspectiveService Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local Perspective
Christine Tobias
 
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
Christine Tobias
 
Tech Tools: Simplifying Life for Busy Research Librarians
Tech Tools: Simplifying Life for Busy Research LibrariansTech Tools: Simplifying Life for Busy Research Librarians
Tech Tools: Simplifying Life for Busy Research Librarians
Christine Tobias
 
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
Christine Tobias
 
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
Christine Tobias
 

More from Christine Tobias (8)

Listen observe ux_dls
Listen observe ux_dlsListen observe ux_dls
Listen observe ux_dls
 
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
2 Birds, 1 Stone: A Mixed Methods Approach to Measure Service Process and Ide...
 
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
Using Customized Descriptive Codes and Text Analysis to Measure Service Proce...
 
Service Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local PerspectiveService Quality in Cooperative Virtual Reference: A Local Perspective
Service Quality in Cooperative Virtual Reference: A Local Perspective
 
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
Cooperative Virtual Reference Assessment: Service Process, Service Quality, a...
 
Tech Tools: Simplifying Life for Busy Research Librarians
Tech Tools: Simplifying Life for Busy Research LibrariansTech Tools: Simplifying Life for Busy Research Librarians
Tech Tools: Simplifying Life for Busy Research Librarians
 
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
Tech Tools: Simplifying Life for the Busy Research Librarian - Supplementary ...
 
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
Tech Tools for Reference: Enhancing the Research Experience in the Health Sci...
 

Recently uploaded

Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
IncomeTax Compliance Duedates- July 2024
IncomeTax Compliance Duedates- July 2024IncomeTax Compliance Duedates- July 2024
IncomeTax Compliance Duedates- July 2024
EbizfilingIndia
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptxADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
Adani case
 
JD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking RevelationsJD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking Revelations
JD Euroway
 
Commercial Roofing Contractors Chennai.pptx
Commercial Roofing Contractors Chennai.pptxCommercial Roofing Contractors Chennai.pptx
Commercial Roofing Contractors Chennai.pptx
Roofing Contractor
 
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
David Schmidt
 
Local SEO Strategies: Dominate Local Search with Effective SEO Tactics
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsLocal SEO Strategies: Dominate Local Search with Effective SEO Tactics
Local SEO Strategies: Dominate Local Search with Effective SEO Tactics
Woospers
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
hrajkumar444
 
BeMetals Presentation_July 2 2024 .pdf
BeMetals Presentation_July 2 2024    .pdfBeMetals Presentation_July 2 2024    .pdf
BeMetals Presentation_July 2 2024 .pdf
DerekIwanaka1
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
rsonics22
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
Roofing Contractor
 
The Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac SignThe Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac Sign
my Pandit
 
Globalization strategy for Meesho with respect to Shopee
Globalization strategy for Meesho with respect to ShopeeGlobalization strategy for Meesho with respect to Shopee
Globalization strategy for Meesho with respect to Shopee
AsmitaSinghaRoy1
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Game Product Manager VS Product Manager.pdf
Game Product Manager VS Product Manager.pdfGame Product Manager VS Product Manager.pdf
Game Product Manager VS Product Manager.pdf
shohreesmaili1
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 

Recently uploaded (20)

Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
IncomeTax Compliance Duedates- July 2024
IncomeTax Compliance Duedates- July 2024IncomeTax Compliance Duedates- July 2024
IncomeTax Compliance Duedates- July 2024
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptxADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
ADANI WILMAR PREDICTS GROWTH IN ITS SALES VOLUME THIS FISCAL YEAr.pptx
 
JD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking RevelationsJD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking Revelations
 
Commercial Roofing Contractors Chennai.pptx
Commercial Roofing Contractors Chennai.pptxCommercial Roofing Contractors Chennai.pptx
Commercial Roofing Contractors Chennai.pptx
 
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...
 
Local SEO Strategies: Dominate Local Search with Effective SEO Tactics
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsLocal SEO Strategies: Dominate Local Search with Effective SEO Tactics
Local SEO Strategies: Dominate Local Search with Effective SEO Tactics
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
 
BeMetals Presentation_July 2 2024 .pdf
BeMetals Presentation_July 2 2024    .pdfBeMetals Presentation_July 2 2024    .pdf
BeMetals Presentation_July 2 2024 .pdf
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
 
The Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac SignThe Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac Sign
 
Globalization strategy for Meesho with respect to Shopee
Globalization strategy for Meesho with respect to ShopeeGlobalization strategy for Meesho with respect to Shopee
Globalization strategy for Meesho with respect to Shopee
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Game Product Manager VS Product Manager.pdf
Game Product Manager VS Product Manager.pdfGame Product Manager VS Product Manager.pdf
Game Product Manager VS Product Manager.pdf
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 

Playing Politics

  • 1. Playing Politics Christine Tobias Council Member, City of Perry MLA Annual Conference October 23, 2008
  • 2. Learn why YOU need to advocate for your Library Gain a better understanding of your community and its values Discover ways to create positive working relationships with your local officials Manage the opposition to your advantage
  • 3. 10 Reasons Elected Officials Oppose Library Funding 1. Library should do a better job of relating to the community. 2. Library should do a better job of customer service. 3. Public libraries should combine with school libraries. 4. There are other priorities for public $$$$ (health, safety). 5. Libraries are already sufficiently funded, especially if they get private money.
  • 4. 10 Reasons Elected Officials Oppose Library Funding 6. Voting for the library budget will hurt chances for re-election. 7. Cut to the library’s budget can help solve city’s financial plight. 8. Library does not help itself. 9. No return on investment. (Libraries are not a basic service.) 10. Council members do not know what the issues are, nor who library supporters are!
  • 5. You are the Library’s first line of defense! Stand up and advocate!
  • 6. Library Advocate A person who appreciates libraries and their role in society to the extent of speaking and acting publicly in their support, especially when funding and the freedom to read are at stake. Trustees Librarians Library Support Staff Directors/Administrators Community Residents/Patrons
  • 7. “ What a sad want I am in of libraries, of books to gather facts from! Why is there not a Majesty's library in every county town? There is a Majesty's jail and gallows in every one.” – Thomas Carlyle, Scottish historian and political philosopher
  • 8. Dirty Words? POLITICS SOCIAL ACTIVIST SCHMOOZER
  • 9. But it’s sooooooo political… Yes, it’s political…but aren’t all “working” relationships?
  • 10. The Library Is Not In A Bubble
  • 11. Advocacy Messages It’s difficult to “sell” the importance of the library to those who don’t use the library or understand its importance. It is also difficult, if not impossible, to persuade an individual or a community to adopt a new value. Instead, we must understand how what we are advocating (libraries) connects to the things that people and the community already value.
  • 12. Alignment = $ uce $$ Local Government (Elected Officials) Library Community (Voters and Taxpayers) Values
  • 13. What’s Important in Your Community? Budget When does fiscal year begin? July1? October 1? January 1? How is budget created? Budget hearings? Timeline for approval? Annual Report Master Plan 5 Year Plan Strategic Long-Term Plan
  • 14. Playing Politics Authority Influence Power
  • 15. The Squeaky Wheel… Shout it out! Show the link between your library and the community! Share your message directly with those in your community who have the ability to influence others in your favor.
  • 16. “ Ye ain’t a lifer, are ya?!?!?
  • 17. SCHMOOZE Get to know local officials on a first-name basis. Appoint “people” people; extroverts; community schmoozers Increase visibility: join a community group (i.e.- Chamber of Commerce) and attend meetings! Chance encounters…conversations at water cooler; in grocery store; driving down the street; walking in your neighborhoods Identify key audience groups Focus on the people who can get you what you want!
  • 18. Let’s Talk! Good old-fashioned conversation is one of the best ways to reach your audiences. Can be used effectively inside and outside of the library by all staff, library board members, patrons, etc. in any common location. WARNING: It’s a small world! Be careful what you say about others!
  • 19. Written Communication Give written notice! Send a copy of your letter to EACH board member and the chairperson. You represent the information resource of your community…the Library! You are the expert! It is your job to educate your local officials…it is their job to represent you!
  • 20. Spread the Word! SUPPORT other forms of outreach and amplify your message. Don’t preach to the choir. Tailor messages to resonate with specific audiences and connect to what motivates them. Newspapers: Op-Ed pieces Newsletters Web Sites Blogs Email Television Public Service Announcements
  • 21. The Opposition “… examining [the] role of opposition in the light of its potential for facilitating rather than obstructing library initiatives can be productive. “
  • 22. Bring It On! Can give a fresh perspective on an issue Helps advocates learn more about library’s activities and policies. Provides a good defense for your case! Opposition …
  • 23. The Opposition The opposition makes more noise than supporters do. Those who oppose have to be convinced that they are heard. Possible supporters will pay attention to how opposers are treated by the leading supporters: Are they paid attention to? Are they given clear explanations? OR Are they ignored? Attacked? Convince opponents that their positions are justified. Opposition will diminish in numbers and quiet down as advocates convince them that the best is being done with the situation.
  • 24. “Best Offense Is A Good Defense” Types of opposers: Those who can be persuaded to agree with you Those who will oppose you no matter what…even if it means they need to contradict themselves. Adopt opposition tactics: perseverance and multi-dimensional view Identify those in opposing ranks whom can be targeted for library service. Do you have time, energy, strength to change attitudes? YES: Approach opposition and try to smooth things out from the beginning. NO: Strategize and contain! Do not personalize!
  • 25. Never , Ever Underestimate Your Opponent !
  • 26. Prepare Your Troops Representative from Library Board should attend local government meetings…so officials cannot speak for you! Make sure you provide your staff with the information they need to be effective and accurate messengers! Staff should be experts on any and all library issues. Provide the same “official” answer to questions. Be knowledgeable about the issues and know when to refer to an expert for answers. “ Let me take your name and number and get back to you.”
  • 27. Summary YOU need to advocate for your library. It is your local government’s job to represent you…but they can’t do so unless you educate them about the issues. Find out what’s important to your community and align your message with those values. Seek out your local government’s official stand on the issues.
  • 28. Summary Schmooze and network with your local officials. Get to know them on a first-name basis. Use media to support your outreach efforts. Have an “official” message and enhance your visibility in the community. Don’t be afraid of the opposition! Use them to advance your cause and gain support in the community.
  • 29. “ Every kind of service necessary to the public good becomes honourable by being necessary.” – Nathan Hale, American Revolutionary
  • 30. Christine Tobias Reference and Technology Librarian Michigan State University Council Member, City of Perry [email_address] AIM: ctobias522 517-432-6123 x 313 http://www.slideshare.net/tobiasc/playing-politics-presentation/
  • 31. References Craft, M. A. (1999). The funding game: rules for public library advocacy. Lanham, Maryland: Scarecrow Press. Libraries prosper with passion, purpose and persuasion! (2007). Chicago, Illinois: Public Library Association. Siess, J. A. (2003). The visible librarian: asserting your value with marketing and advocacy . Chicago, Illinois: American Library Association.