Pitch Perfect: Agency Secrets to Winning More Business
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This document summarizes a webinar about pitching agencies to win more business. It introduces the speakers and their backgrounds. It then discusses developing a niche in a crowded market by focusing on performance, security, and conversions. It also emphasizes building credibility in the local community by contributing to WordPress events and writing thought leadership content. Specific tactics covered include using data and automation tools in campaigns and focusing the pitch on unique value propositions around speed, security, and conversions. The document promotes an upcoming webinar on on-page SEO best practices.
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Pitch Perfect: Agency Secrets to Winning More Business
- 1. Pitch Perfect: Agency Secrets to Winning More Business August 10th, 2016 #wpewebinar
- 2. Ask Questions as We Go Please use the “Questions” pane throughout the webinar Slides and recording will be made available shortly after the webinar #wpewebinar
- 3. What We’ll Discuss ❖ Resources, tools and tips to secure and perform a standout pitch ❖ How to be successful in your local market and build credibility ❖ How to differentiate yourself by demonstrating tangible added value #wpewebinar
- 4. Introducing the Experts #wpewebinar Brad Williams CEO & Co-founder WebDevStudios @williamsba @WebDevStudios ❖ Served in US Marine Corps - tour in Kuwait/Iraq operation Iraqi Freedom where he learned to program with a gas mask on ❖ Co-organizer: Philly WordPress meetup group, WordCamp Philly & Inaugural WordCamp US ❖ Been developing websites for over 20 years Ryan Ashby Director of Partnerships WP Engine @Rashby81 @wpengine ❖ Passion for smarketing ❖ Born and raised in Kansas ❖ Not scared to bust a rhyme
- 9. Finding a niche in a larger, noisier market #wpewebinar
- 10. Tools for Success #wpewebinar 1. Performance 2. Security 3. Scheduled backups Offer fast, reliable and efficient hosting, focusing on:
- 11. Tools for Success #wpewebinar Scheduling recurring reports Development and changes, Plug-in updates 1 second delay in load time leads to 7% drop in conversion --Akamai & Gomez Diagnosis for insights on boosting site speedPurpose When to use What’s new
- 12. Securing the pitch #wpewebinar Contributing to the coreThought Leadership
- 13. Securing the pitch #wpewebinar Volunteer at WordCamps
- 15. Creating Focused Campaigns #wpewebinar CREDIBILITY + PROGRAMMATIC = PREDICTABILITY
- 17. Creating Focused Campaigns #wpewebinar Website & Capture CRM Marketing Automation Email Automation Page Performance
- 18. Creating Focused Campaigns #wpewebinar Resources Information Infusionsoft Insights: http://learn.infusionsoft.com/?_ga=1.107073664.343735411.1470838926 Hubspot Blog (Both Sales and Marketing) http://blog.hubspot.com/ Autopilot Flight School http://flightschool.autopilothq.com/
- 20. Delivering the Pitch #wpewebinar Preparation Focus ○ Performance ○ Security ○ Conversion Added value
- 21. Delivering the Pitch #wpewebinar Link: https://www.cebglobal.com/top- insights/challenger-sale.html
- 22. The Art of Local. #wpewebinar
- 23. Stories from the past #wpewebinar & Local Radio Station
- 24. WP Engine Page Performance: https://wpengine.com/page-performance/ WebDevStudios: https://webdevstudios.com/ WebDevStudios Blog: https://webdevstudios.com/blog/ Resources #wpewebinar
- 25. 1. Build credibility by showing thought leadership and contributing to the WordPress Community. 2. It's a large and crowded market, use data-driven tools to stand out and deliver unique value. 3. Connect with your local community and give back. If you remember nothing else... #wpewebinar
- 26. Q & A #wpewebinar Feel free to ask away in the “Questions” pane!
- 27. Next Next Up... On-Page SEO Tips & Tricks with Jon Henshaw of Raven Tools Wednesday, August 24th, 11 am CDT ❖ Plugins ❖ Hacks for structured data, optimizing images, responsive sites, affiliate marketing ❖ Monitoring for issues and optimization opportunities ❖ Why page speed matters and how to improve ❖ Tips to preserve SEO value during redesigns and site migrations Register Now!! http://wpeng.in/on-page-seo/
- 28. Next Lastly...