Pitch deck
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This document provides guidance on creating an effective pitch deck. It outlines the key sections that should be included in a pitch deck and the important questions each section should answer. The recommended sections are: cover, overview, opportunity, problem, solution, traction, customer/market, competition, business model, team, use of funds, and extra slides. Each section is described in 1-2 sentences with examples of the types of questions it should address. The document concludes with suggestions for pitching exercises.
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Pitch deck
- 4. A pitch deck is a series of words and images that illustrate a venture’s story and business model Pitch Deck
- 5. The Building Blocks of a Pitch Deck
- 6. What should I expect? Cover
- 8. Cover What questions do I need to answer? • Does the cover make you want to open the pitch deck? • Does the cover visual communicate what the product is or who it serves?
- 12. • • What exactly does your company do? • What industry are you in? • Is this a novel idea? Overview What questions do I need to answer?
- 13. Opportunity What’s happening in this market? Why now?
- 15. Opportunity What questions do I need to answer? • What trends is your company riding? • How big is the market? • How big can your company be? • What are the macro- and micro-trends that your company will be riding?
- 16. Problem What are you trying to solve?
- 18. Problem What questions do I need to answer? • What is the problem? • How big is the problem? • Why does the problem exist? • How is the problem currently being addressed?
- 19. Solution What are you doing about it?
- 21. Solution What questions do I need to answer? • Does it solve the customer’s problems like magic? • Is the customer going to crave this product? • What will the customer’s life be like once the problem is solved? • How are you going to pull this off? • Is it awesome?
- 22. Traction What evidence do you have that shows this will be successful?
- 25. Traction What questions do I need to answer? • Is there massive growth? • Where are the venture’s assumptions proving true? • What is the strategy to reach and close more customers?
- 26. Customer or Market Who are your customers—and how many of them are out there?
- 28. • Who is your customer(s)? • How will you reach the customer? • What is the acquisition cost per customer? • Is your customer willing to pay for your product or service? Customer or Market What questions do I need to answer?
- 29. Competition Who or what will steal your customers?
- 31. Competition What questions do I need to answer? • Who are your primary and secondary competitors and in what ways do they compete for your customers? • Are there any unknown or potential competitors that would have a better advantage than you if they entered the market? • Do you displace commonly used companies? • How will you disrupt the current competitive landscape? • Are you faster, cheaper, better? • Why won’t an incumbent rip your product off and roll it out faster than you can?
- 32. Business Model How will you make money?
- 33. Financial Models
- 34. Business Model What questions do I need to answer? • Can you acquire customers for less than a third of their lifetime value? • What is your monthly burn rate—how much money are you spending a month? • Are the revenue projections reasonable? • Are costs legitimate?
- 35. Team Who is going to pull this off?
- 36. Team What questions do I need to answer? • Why are you the right people for the job? • Is this team sufcient to accomplish the goal? • Are there others who need to be hired?
- 37. Use of Funds What do you want and why?
- 39. Use of Funds What questions do I need to answer? • What size and type of investment are you looking for? • How will you spend it? • What will you accomplish with it? • Who else is likely to be participating in this investment round?
- 40. Extra Slides Frequently asked questions (FAQs) History Products Market Patents People you are learning from Executive summary Income statement, balance sheet statement, and cashflow statement Investment highlights Milestones achieved Branding Product road map Mission Vision Pictures Supply chain How it works Risks Differentiation Locations Geographic growth plans Screenshots Sales funnel Customer acquisition strategy
- 41. Extra Slides Customer lifetime value Designs/blueprints History and background Unique value proposition Competitive or unfair advantage Pipeline Strategic partnerships Customer quotes Comparable companies Go-to-market strategy Case study Organization chart Exit strategy Exits Conclusion Technology Valuation
- 42. Pitching Exercises The Techstars Jedi Mind Trick The d.school Pitch Frameworks The Dry Run The Spy Dry Run