Performance Marketing Alliance Q&A
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The document outlines the formation process of the Performance Marketing Alliance, a nonprofit organization aimed at bringing transparency and representation to the performance marketing industry. It discusses conducting over 60 leader interviews and forming an advisory board and working groups to determine the scope, objectives, governance structure, operations, fundraising, and timeline for establishing the alliance. The formation process included ratifying proposals from working groups, setting membership levels and dues, and plans to officially launch in January 2009 after incorporating as a nonprofit.
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Performance Marketing Alliance Q&A
- 1. Performance Marketing Alliance Rebecca Madigan Founding Organizer Performance Marketing Alliance www.performancemarketingalliance.com
- 2. Why Now? Misinformation and lack of representation Legislation Lack of transparency Maturity of the industry
- 3. Formation Process Interviewed over 60 leaders Formation Advisory Board (FAB 11) voted in by 100 industry peers Working groups of 45 volunteers Working groups make recommendations on formation FAB 11 ratifies formation proposals
- 4. FAB 11 Affiliates/Publishers Scott Jangro - President - MechMedia, Inc. Michael Coley - Founder - Amazing-Bargains.com Merchants/Advertisers Brad Waller - VP Business & Affiliate Development - Epages, Inc. Robert Drumm - Affiliate Manager - ACLens. Agencies Brook Schaaf - Principal - Schaaf Consulting Peter Figueredo - CEO & Co-Founder - NetExponent Networks Adam Weiss - Director, Network Development - Linkshare Chris Henger - Group Product Manager - Google Affiliate Network “ Other” consultants, journalists, solutions providers Angel Djambazov - Business Development - PopShops, consulting Kellie Stevens - CEO - AffiliateFairPlay.com Lisa Picarille - Publisher and Editor-in-Chief - Revenue Magazine
- 5. Scope and Objectives Sam Harrelson - Principal - CostPerNews/Sam Harrelson Consulting Strategic direction Scope Near term and long term objectives
- 6. Membership Durk Price – Principal - eAccountableOPM Membership levels Dues Membership benefits
- 7. Governance Brook Schaaf - Principal - Schaaf Consulting Bylaws Decision making Incorporation
- 8. Operations Brad Waller - VP Business & Affiliate Development - EPage, Inc. Organizational structure Staffing needs Operational budget
- 9. Fundraising Peter Bordes - CEO - MediaTrust, Inc. Income recommendations Sponsorships Membership drives
- 10. Timeline August 8 – 9th Joint Working Group/FAB meetings at ASE Membership levels Board of Directors makeup End of August Ratification of working group proposals Q4 Board election process Incorporation Founding membership period January 2009 Official launch