Pagination and SEO - Making it Easy
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The document discusses different strategies for handling pagination on e-commerce websites. It notes that pagination can waste crawl budget and link juice by creating multiple pages that may not rank well. It evaluates several approaches, including reducing pagination levels, adding noindex tags, using rel=canonical tags, and adding rel=next and rel=prev tags. It concludes that adding rel=next and rel=prev tags is the best approach as it conserves link juice, keeps products accurately indexed across pages, and provides suggestions to search engines rather than directives.
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Pagination and SEO - Making it Easy
- 2. Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 25+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far On Twitter: @stonetemple
- 4. Accessing the Products @stonetemple
- 6. Into Multiple Pages @stonetemple
- 7. A Lot of People Do Not Like It @stonetemple
- 8. But Sometimes Articles Are Really Long @stonetemple
- 9. Faceted Navigation Example @stonetemple
- 10. Overview of the Costs Wasted crawl budget Wasted link juice Example: 1000 product category pages Average of 5 paginated pages per product category @stonetemple
- 11. Chances are … that these pages will never rank: @stonetemple
- 12. Calculating Pagination Costs @stonetemple
- 13. Wasted Crawl Budget @stonetemple
- 14. Wasted Link Juice @stonetemple
- 15. Faceted Navigation Costs @stonetemple
- 16. Wasted Crawl Budget @stonetemple
- 17. Waste of Link Juice @stonetemple
- 18. Why is the Link Juice Wasted? @stonetemple
- 19. Paginated pages often seen as poor quality No Unique Value Add to this Page @stonetemple
- 20. Deep Site Architectures Problematic 1 2 3 4 Is something 4 clicks from the home page important? @stonetemple
- 21. Flat Site Architectures Better … 1 2 @stonetemple
- 22. Enter: The Bear Google Released Panda on February 23, 2011 User Engagement Is a Ranking Factor @stonetemple
- 23. Search Results Interaction @stonetemple
- 24. Intitle:“Women’s shoes" 42,000,000 Results! @stonetemple
- 26. Reduce level of pagination Put more content on each page e.g. 50 products per page instead of 20 @stonetemple
- 27. Less Waste of Crawl Budget Down from 1250 @stonetemple
- 28. Less Waste of Link Juice Down from 20% @stonetemple
- 29. NoIndex 1 2 3 4 5 NoIndex @stonetemple
- 30. NoIndex Code Sample <head> other head section stuff here ... <meta name="robots" content="noindex" /> </head> @stonetemple
- 31. Summary of NoIndex Does eliminate “poor quality” pages problem Does NOT save crawl budget Does NOT save link juice Products/Content on pages 2 to 5 are not in index Can’t help bring you search traffic @stonetemple
- 32. Rel= Canonical 1 2 3 4 5 @stonetemple
- 33. Rel=Canonical Code Sample <head> other head section stuff here ... <link rel="canonical" href="http://www.yourdom.com/shoes/womens/view-all"/> </head> @stonetemple
- 34. Summary of rel=canonical Does not save crawl budget Most likely conserves link juice Not accurate, making search engine behavior unpredictable Products in pages 2 to 5 are not in index Suggestion, not a directive @stonetemple
- 35. View All Pages Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple
- 36. Looks Something Like This to Users View All @stonetemple
- 37. View All With Rel=canonical Red Green Blue Yellow All Colors: Red, Green, Blue, Yellow @stonetemple
- 38. rel=canonical with View-All Page Does not save crawl budget Most likely conserves link juice Accurate! All products in the index Suggestion, not a directive View-All page may be slow to load May offer a poor user experience @stonetemple
- 39. Enter Rel=Next, Rel=Prev @stonetemple
- 40. Rel=Next, Prev for an Article Rel=next Rel=next Rel=prev Rel=prev @stonetemple
- 41. Rel=Next, Rel=Prev for Products Rel=next Rel=prev @stonetemple
- 42. Rel=Next, Rel=Prev Code Sample <head> other head section stuff here ... <link rel="next" href="http://www.yoursite.com/products?prod=qwert&p=3"/> <link rel="prev" href="http://www.yoursite.com/products?prod=qwert&p=1"/> </head> @stonetemple
- 43. Summary of rel=next, rel=prev Does not save crawl budget Most likely conserves link juice Accurate Products in pages 2 to 5 are in index Suggestion, not a directive @stonetemple
- 44. Thank You! Eric Enge [email_address] @stonetemple (508) 485-7751 www.stonetemple.com For a One Sheet SEO Checklist, email me, or drop off a business card @stonetemple