Out of Control: the bottom-up power of social computing
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The document discusses the rise of social computing and its impact. It notes that social computing has shifted innovation from a top-down model, where large institutions control information, to a bottom-up model driven by connected communities. This decreases the power of large organizations and increases the power of decentralized networks to share information and experiences. The document also examines how social computing can be used constructively, such as through social movements, and destructively, as in the case of riots. It argues social computing opens opportunities for new forms of collaboration and collective problem solving in design.
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Out of Control: the bottom-up power of social computing
- 1. Out of Control: The Bottom-up Power of Social Computing © 2012 Jun Hu
- 2. Social Computing is Everywhere Department of Industrial Design 8-3-2012 PAGE 1
- 3. Social Computing is Everywhere Department of Industrial Design 8-3-2012 PAGE 2
- 4. Social Computing is Everywhere Department of Industrial Design 8-3-2012 PAGE 3
- 5. Social Computing is NOT New Department of Industrial Design 8-3-2012 PAGE 4
- 6. Social Computing is NOT New • 1968 – ARPANET linking 4universities • 1971 – First e-mail sent via ARPANET. • 1973 – The Internet is born. • 1973 – BBS • 1985 – AOL Instant Messenger • 1991 – World Wide Web created. • 1994 – Web 1.0. Department of Industrial Design 8-3-2012 PAGE 5
- 7. Social Computing is NOT New • 1995 – The Intranet introduced. • 1995 – Wiki • 1997 – RobotWisdom.com - first Internet blog. • 2002 – Friendster, first modern day social network. • 2003 – MySpace created. • 2004 – Web 2.0 • 2004 – Facebook • 2005 – YouTube • 2006 – Twitter Department of Industrial Design 8-3-2012 PAGE 6
- 8. Destructive Power of Social Computing Department of Industrial Design 8-3-2012 PAGE 7
- 9. Destructive Power of Social Computing • Tunisia Department of Industrial Design 8-3-2012 PAGE 8
- 10. Destructive Power of Social Computing • Egypt Department of Industrial Design 8-3-2012 PAGE 9
- 11. Destructive Power of Social Computing • British riots Tottenham, London, Aug. 7, 2011. Department of Industrial Design 8-3-2012 PAGE 10
- 12. Can Social Computing be Constructive? Department of Industrial Design 8-3-2012 PAGE 11
- 13. Can Social Computing be Constructive? • Social Computing saves lives in Turkey http://www.newsy.com/videos/social-media-saves-lives-in-turkey/ Department of Industrial Design 8-3-2012 PAGE 12
- 14. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? Department of Industrial Design 8-3-2012 PAGE 13
- 15. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5Sqc Department of Industrial Design 8-3-2012 PAGE 14
- 16. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5Sqc Department of Industrial Design 8-3-2012 PAGE 15
- 17. Can Social Computing be Constructive? • KONY 2012: who on the earth is Joseph Kony? http://www.youtube.com/watch?v=Y4MnpzG5Sqc Department of Industrial Design 8-3-2012 PAGE 16
- 18. Can Social Computing be Constructive? • KONY 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Department of Industrial Design 8-3-2012 PAGE 17
- 19. Can Social Computing be Constructive? • KONY 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Department of Industrial Design 8-3-2012 PAGE 18
- 20. Can Social Computing be Constructive? • YES. Department of Industrial Design 8-3-2012 PAGE 19
- 21. Can Social Computing be Constructive? • YES. From bottom up. Department of Industrial Design 8-3-2012 PAGE 20
- 22. Social Computing • Three C’s of Web 1.0 (pre-social computing) • Content, Commerce and Community Department of Industrial Design 8-3-2012 PAGE 21
- 23. Social Computing • Three C’s of Web 1.0 • Content, Commerce and Community • Three C’s of Web 2.0 • Context, Communications and Collaborations Department of Industrial Design 8-3-2012 PAGE 22
- 24. Social Computing • Share experiences and information • Shifts innovation from top-down to bottom up • Which decreases the power of intuitions, and • Increases the power of communities Department of Industrial Design 8-3-2012 PAGE 23
- 25. Social Computing + Physical Computing • Web of people + Internet of things Department of Industrial Design 8-3-2012 PAGE 24
- 26. Social Computing for Designers Department of Industrial Design 8-3-2012 PAGE 25
- 27. Social Computing for Designers • Shift from product-centric design Department of Industrial Design 8-3-2012 PAGE 26
- 28. Social Computing for Designers • Shift from product-centric design • To service centric design Department of Industrial Design 8-3-2012 PAGE 27
- 29. Social Computing for Designers • Shift from product-centric design • To service centric design Products Services Systems Department of Industrial Design 8-3-2012 PAGE 28
- 30. Social Computing for Designers • Shift from product-centric design • To service centric design http://www.authorstream.com/Presentation/aSGuest16582-174356-social-computing-karen-quintin-enter-tags-education-ppt-powerpoint/ Department of Industrial Design 8-3-2012 PAGE 29
- 31. Social Computing for Designers • Social Computing for Innovation − Collective intelligence Department of Industrial Design 8-3-2012 PAGE 30
- 32. Social Computing for Designers • Social Computing for Innovation − Social Innovation − Bottom up organizations and structures − Who are the designers? Department of Industrial Design 8-3-2012 PAGE 31
- 33. Social Computing for Designers • Computers as simulation platforms Department of Industrial Design 8-3-2012 PAGE 32
- 34. Social Computing for Designers • Social computing as simulation platform for design Department of Industrial Design 8-3-2012 PAGE 33
- 35. Social Computing for Designers • Social Computing in Design Education − Are you ready yet? Department of Industrial Design 8-3-2012 PAGE 34
- 36. Out of Control: The Bottom-up Power of Social Computing © 2012 Jun Hu