One Further - Spektrix and Google Analytics 4
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The document discusses upgrading from Google Analytics classic (analytics.js) tag to the new Google Analytics 4 (gtag.js) tag. It highlights benefits like future-proof conversion measurement, codeless tag management, and faster integration with other Google products. It then provides a quick overview of key differences between Universal Analytics and GA4 like combining app and web data, new data model, and moving to a cookieless approach. It recommends actions for users to start using GA4 like adding the configuration tag, enabling enhanced measurement, and planning custom event tracking.
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One Further - Spektrix and Google Analytics 4
- 1. The new Google Analytics One Further
- 2. Understand the value of your digital marketing investment To help you measure all online conversions and optimize the value of your digital marketing investment, upgrade to Google's latest dynamic tagging solution. GET YOUR NEW TAG By updating your current Google Analytics tag (analytics.js) to the latest tag (gtag.js), you will benefit from: • Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you'll be better equipped to continue measuring conversions accurately if non-Google changes occur. • Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page. • Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize.
- 5. We’ll cover… What it is Why it is A quick peek What you could (should?) do now
- 6. In short It’s… different But overall, it’s better The new Analysis Hub is great You can start using GA4 now But there’s no rush You can get started really easily But then it gets more complicated
- 7. But why?
- 8. 1. combining app + web
- 10. 1. combining app + web 2. new data model
- 11. Universal Analytics Google Analytics 4 Pageview Event Event Event Transaction Event
- 12. 1. combining app + web 2. new data model 3. machine learning 4. going cookieless
- 13. A quick peek…
- 17. Acquisition
- 18. Pages
- 19. Pages
- 20. Ecommerce
- 21. Analysis Hub
- 22. Analysis Hub
- 23. Analysis Hub
- 25. You can just wait if you like
- 26. You can just wait if you like OR…
- 27. What to do 1. Add the configuration tag 2. Turn on enhanced measurement
- 35. What to do 1. Add the configuration tag 2. Turn on enhanced measurement 3. Add a purchase tag (if relevant) 4. Start planning custom events
- 36. Event tracking Enhanced measurement: - external clicks - file downloads - site search - scrolling - video engagement (YouTube)
- 37. Event tracking Recommended events: - sign_up - login - add_to_cart - begin_checkout - purchase
- 38. Event tracking Custom events: - what’s on filters - error messages - clicks on CTAs - things that are special to you