Nokia X: opportunities for developers
- 2. FOCUSING ON THE GLOBAL GROWTH IN
LOW COST SMARTPHONES
175M
+22%
0
300
600
900
1200
1500
1800
2100
2012 2017
PREMIUM(>US$300)
HIGH(US$191-299)
MID(US$100-190)
ENTRY(US$36-99)
ULTRA-LOW(<US$35)
DELTA
HANDSET VOLUME FORECAST
Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic Forecast
Brand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.
NPSScore Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013
29% BRAND LEVEL NPS
CONSUMERS LOVE NOKIA
88% AWARENESS
50% CONSIDERATION
32% PREFERENCE
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2012 2017
VIDEO
BROWSING
MUSIC
GAMES& APPLICATIONS
MESSAGING
PERSONALIZATION
ALERTS
HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)
HANDSET DATA TRAFFIC WILL GROW
BY 260% BETWEEN 2012 - 2017
- 4. WITHTERRIFICApp Momentum
A CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO
8X
increase in paid
app revenue
post billing
integration.
200K+
store available in
50 languages
and 191
markets.
120K+
new registered
developers.
MOREDEVELOPERS
MOREAPPS
MOREREVENUE
OPERATOR BILLING
175%
increase in
monthly paid
app revenue
volume.
$
- 17. Nokia Store
Anativeexperienceoptimised to serve
data-challenged markets
17
FOR CONSUMERS:
Simplified discovery
experience.
Locally relevant and
curated content.
FOR DEVELOPERS:
Easy to setup, publish
and manage.
Fast content processing
and advanced transaction
analytics.
- 18. Free to download and play dominates
18
102B
app downloads
$26B
in app revenue
90%
of apps are free
Source: Gartner
- 20. The lack of credit cards excludes a huge
audience
20
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
- 21. Nokia Store Operator billing
21
61
163
Boost your revenues
with one of the largest
operator billing
networks in the world.
10Xoperators
countries
increased
revenue
opportunity
- 22. Nokia In-App Payment
Maximiserevenueswithfreemium.
• Build long term revenue streams to your app with
upgrades,in-game currency and more.
• Easy,familiar and localized single-click payments
using operator billing
• See what works with advanced,fully integrated
transaction analytics
• True70/30 revenue share!
22
- 23. Nokia Try & Buy
Offeringappsonatry-before-you-buy basisleadsto
morerevenuethansimplepaiddownloads.
• Build on the NokiaIn-App Payment infrastructure and experience
• No need to changeyour code
• Currently running aspilot. Interested? Contact tnb@nokia.com with
your app detailsand reason!
23
COMINGSOON
- 26. Participate and access promotional
campaigns.
DVLUPfor NokiaX
• Get exclusive accessto app
challenges,news, events, partner opportunities and
more
• Earn pointsand redeem rewards, including promotional
placementsin NokiaStore
26