Neuromarketing: Journey The emotional gold mine
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How Neuromarketing helps you uncover the consumer emotional mystery, create a design that ENGAGES the audience and leads them to decisive action.
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Neuromarketing: Journey The emotional gold mine
- 2. http://btoone.com: A brief journey into the emotional paradigm
- 3. The major motivational circuit of our actions is the quest for pleasure and satisfaction. Neuromarketing: psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical and valuable marketing guidelines.
- 4. NEUROMARKETING EMPHASIZES ON: Psycho-graphic layer processing : consumers attitudinal /emotional and behavioral morphogenesis. It’s about the applied generational sciences and understanding the defining behavior in the new paradigm shift.
- 8. Marketing and environmental stimuli enter the consumer’s consciousness [and/or subconsciousness].
- 20. THE L.T.M. LONG TERM MEMORY
- 27. Breathe a NEW LIFE into your profits
- 28. Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester
- 29. Discover the new paradigm shift?
- 31. We’re all made of the same code
- 32. The NEW paradigm: Advertising Take 2 PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST : THE OPEN - CLOSED CHALLENGE
- 33. Today’s consumers don’t see your ad They feel your ad Emotion to a faults is always blind , lawless, unconfined, and breaks all chains verbal seduction.
- 34. Emotional responses to commercial messages [ below the level of conscious awareness ] ...
- 35. can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
- 36. Packaging
- 38. Which of the packaging earned their attention ?
- 40. Advertising_ Look at t he next ad …
- 42. Do you know what they‘re looking at? The “mental workspace” is ruled by relevance
- 44. Running this ad for 8 consecutive weeks not having a clue: What they’re seeing what’s stimulating or not their attention. The losses you running, Imagine…
- 46. Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “ mental workspace ,” a specialized brain network that is central to complex cognition : Knowledge, Experience, and Emotion
- 49. knowing the response prior to publishing the ad - Now Imagine…
- 52. Noticed the difference in the level of emotion with that of the previous ad ?
- 53. Introducing: COGNITIVE RESPONSE MEASUREMENT
- 55. The next best alternative to QEEG: [ quantified electroencephalography]
- 56. Is your corporate logo credibility-based? Test your emotional level now
- 57. A salient [ neuroscientific term: relevance ] simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans
- 58. Which one passed the credibility and emotional metric test?
- 62. knowing in advance the engaging factors Imagine…
- 63. Have you tested your Website lately? Is your logo credibility -based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry
- 64. Look forward to adding zeros to your bottom line.