Mtiks presentation
- 2. who are we?
• muthu arumugam
• siva subramanian
• startups
• abhav
• mtiks
- 3. piracy?
• mp3 - napster
• ebooks, movies, etc.
• mobile apps ?
• how !
• why ?
• impact
• myths ??
- 4. how in iOS?
• jailbreaking - first step
• why jailbreaking community evolved?
• is jailbreaking legal?
- 5. why ?
• why people are using pirated apps?
• try before you buy
• easy and FREE !
• why hackers pirate?
• offering try before you buy
• because I can !
• requests
• how easy?
• single click tools available
- 6. impact
• affects publisher revenue
• app sales report doesn’t match analytics
report
• more vicinity, more popular, more chances
of getting pirated !!
- 7. myths
• helps app go viral (marketing...)
• can’t measure piracy
• not worth to spend time to fight
• worry only about legitimate customers
- 10. piracy stores & stats
• mtiks
• tracked around 30,000+ pirated apps
• where are they ?
• apptrackr
• apps.su
• iCauseFx
• and lot more ....
- 13. estimated piracy loss
Jan 1, 2010 Sep 1, 2010 Early 2011
Total Apps 150,000 250,000 350,000
App Downloads 3,000,000,000 6,500,000,000 10,000,000,000
Estimated Paid app sales 17% 17% 17%
Total paid apps downloaded 510,000,000 1,105,000,000 1,700,000,000
Average Apps $3 $3 $3
App Revenue $1,530,000,000 $3,315,000,000 $5,100,000,000
Piracy 75% 75% 75%
Lost Sales $4,590,000,000 $9,945,000,000 $15,300,000,000
Expected Purchases 10% 10% 10%
Lack of Anti-piracy Loss $459,000,000 $994,500,000 $1,530,000,000
* 24/7 Estimated Piracy loss in Jan 2010 as $450 million (3 Billion App Downloads)
- 14. other platforms
• android
• 200,000+ apps in google Marketplace
• Piracy - high
• july 21, 2010 - announced AP framework
• windows phone 7
• free marketplace
• piracy - not yet