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More Traffic. More Business. How to Boost Your Blog Traffic with SEO

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Renee Girard
Renee Girard

Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard Authors: Renee Girard and Lindsie Nelson

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BOOST YOUR BLOG TRAFFIC WITH SEO STRATEGIES TRAFFIC BUSINESS KEYWORD/TOPIC RESEARCH CONTENT ON-PAGE OPTIMIZATION INTERNAL LINKS SOCIAL MEDIA EXTERNAL LINKS 70%OF ALL SEARCH TRAFFIC IS DRIVEN BY LONG TAIL KEYWORDS1 Research the topics for each page to identify: SEARCH TERMS SEMANTIC VARIATIONS Include keyword phrases from your research within the followign on-page elements:2 TITLE TAG META DESCRIPTION Create an editorial calendar to develop engaging, informative, or entertaining content with a clear call-to-action On average, it takes at least six months to see measurable progress with content marketing Create an internal structure that logically links pages together Internal links are a top SEO ranking factor and help to determine the relative importance of a page3 Share your content on social networks Sharing URLs on social media gives indirect ranking signals to search engines, and add social sharing icons to each blog post Share your content with your email subscribers Add email subscription forms Create a link acquisition strategy to help boost domain authority and referral traffic Reach out to anyone you mention in your blog posts and encourage them to promote your post (egobait) Earn links with newsworthy content (linkbait) Get your customers and partners to link to you Submit your blog to relevant, high-quality directories SOURCES 1. http://moz.com/blog/illustrating-the-long-tail 2. http://moz.com/blog/visual-guide-to-keyword-targeting- onpage-optimization 3. http://www.searchmetrics.com/knowledge-base/ ranking-factors/ 4. https://econsultancy.com/reports/email-census TOOLS Google Tools: AdWords Keyword Planner, autosuggest, manual searches Buzzsumo.com ThinkWithGoogle.com http://www.seomofo.com/snippet-optimizer.html #1TITLE TAGS ARE FIRST PLACE ON-PAGE SEO RANKING FACTOR3 59%OF COMPANIES ARE INTEGRATING EMAIL AND SOCIAL MEDIA CHANNELS TOGETHER4 SYNONYMS RELATED TERMS HEADER TAGS COPY

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More Traffic. More Business. How to Boost Your Blog Traffic with SEO

  • 1. BOOST YOUR BLOG TRAFFIC WITH SEO STRATEGIES TRAFFIC BUSINESS KEYWORD/TOPIC RESEARCH CONTENT ON-PAGE OPTIMIZATION INTERNAL LINKS SOCIAL MEDIA EXTERNAL LINKS 70%OF ALL SEARCH TRAFFIC IS DRIVEN BY LONG TAIL KEYWORDS1 Research the topics for each page to identify: SEARCH TERMS SEMANTIC VARIATIONS Include keyword phrases from your research within the followign on-page elements:2 TITLE TAG META DESCRIPTION Create an editorial calendar to develop engaging, informative, or entertaining content with a clear call-to-action On average, it takes at least six months to see measurable progress with content marketing Create an internal structure that logically links pages together Internal links are a top SEO ranking factor and help to determine the relative importance of a page3 Share your content on social networks Sharing URLs on social media gives indirect ranking signals to search engines, and add social sharing icons to each blog post Share your content with your email subscribers Add email subscription forms Create a link acquisition strategy to help boost domain authority and referral traffic Reach out to anyone you mention in your blog posts and encourage them to promote your post (egobait) Earn links with newsworthy content (linkbait) Get your customers and partners to link to you Submit your blog to relevant, high-quality directories SOURCES 1. http://moz.com/blog/illustrating-the-long-tail 2. http://moz.com/blog/visual-guide-to-keyword-targeting- onpage-optimization 3. http://www.searchmetrics.com/knowledge-base/ ranking-factors/ 4. https://econsultancy.com/reports/email-census TOOLS Google Tools: AdWords Keyword Planner, autosuggest, manual searches Buzzsumo.com ThinkWithGoogle.com http://www.seomofo.com/snippet-optimizer.html #1TITLE TAGS ARE FIRST PLACE ON-PAGE SEO RANKING FACTOR3 59%OF COMPANIES ARE INTEGRATING EMAIL AND SOCIAL MEDIA CHANNELS TOGETHER4 SYNONYMS RELATED TERMS HEADER TAGS COPY