Monetizing applications with video
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This document discusses opportunities for monetizing mobile applications and games with video advertising. It notes that social gaming is growing rapidly, with many engaged users spending significant time playing games on Facebook and in standalone apps. The document outlines strategies for implementing pre-roll, incentivized, and mid-roll video ads in mobile games in order to generate revenue without requiring payments from users. It argues that as mobile gaming and app usage increases, the market for in-app video advertising will become very large, especially for reaching female audiences.
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Monetizing applications with video
- 1. Monetizing applications with videoHow we do it, the opportunities, some inspiration and how to grow your business
- 2. 2314This is
- 3. We create & publish games
- 4. We do casual skill gaming!Collect as many points as possibleA game session is between 1-5 minutes long
- 5. Skill, not luck, is how you winPlay against your own high score or someone elseWe’ll assure that you meet a equal opponent.
- 6. Women love our games25-55 years old Spends 35+ minutes per visit49% have children in household92% shop online.74% have pets.59% are primary household shopper.ComscoreA very common social gaming profile.
- 7. 8 years & 200+ high-quality browser games.10+ million active players250+ million games played every month
- 8. This is where the magic happens.+ in London, Los Angeles, Rome, Malta & Hamburg.
- 12. How we monetize our games Tournament fees (optional)In-game purchase (optional)Advertising(Classic fremium)
- 14. 100M+ pre rolls (or pre-game) per month
- 15. New users are not seeing any adsRetention, conversion & long term value.
- 16. Making users like & enjoy advertisingAdding value to our users.600,000+ game plays in 3 weeks.
- 17. 2314Applications & video advertisingon Facebook & stand-alone
- 18. Social gaming is hot!And it’s just getting started.
- 19. Bubble SagaFarmVillePoke friendStatus update50% of Facebook log-ins are specifically to play games.
- 20. Why are applications different? And how does it change advertising?
- 21. App users are engaged users!
- 22. Engaged users will share, click & like more.Source: TubeMogul
- 23. Flexible lengthHigh completion rateHigh CTRSource: King.com & TubeMogul
- 24. How we do video ads on FacebookWant to win some extra game coins? Spin the daily spinner!
- 25. Why do users care about this?Because the game becomes more fun!
- 26. But not everyone will pay for it.With “optional” video advertising everyone is a winner.
- 27. Click to play with share widget
- 28. Editorial video with share widget
- 29. How YouTube is doing it.
- 30. Creating engagement.Both Hulu & YouTube are doing this.
- 31. How to find application publishers
- 33. My absolute favorite: Appdata.comFree, independent & up to date
- 34. It’s a goldmine full of publishers!
- 35. And there’s lots of publishers out there! 2,000 publishers with 20k monthly users
- 36. Find publisherFind gameUnderstand game mechanics Would video work here?
- 37. Making Facebook publishers happyEasy to integrate/scaleGood CPMsShould not cannibalize (Our Director of Performance)
- 38. If you want to put a big smile on that publisher……You learn some basic app lingoMAU Monthly active users DAUDaily active users DARPUDaily av. revenue per user
- 39. Recap – Video formats in appsPre roll can easily be applied, but should be used carefully.Incentivized video (long or short) in a win-win.Mid-rolls & post rollscan be used between levels but could be complicated to implement.Video with skip-button will increase engagement.Letting the user choose a video will become more popular
- 40. 2314Looking into the futureMobile & TV
- 41. Why mobile is so important88 downloaded applicationsUsing her iPhone 84 minutes / day.10 minutes every day on games…Source: Appsfire
- 42. May ‘11: 500k apps in the App Store!37% are free = Could they do video ads?
- 43. Is this only about games? Users love to explore, but are loyal to games.Game publishers will generate the most video inventory.
- 44. This is one way of doing mobile videoCould this be the future?
- 45. Is this only about this guy?No, but with 61% he’s really important
- 46. TV – Meet Smart TVTV Channels will be replaced with TV applications.
- 47. But TV isn’t really dying.It’s just changing.
- 48. This is great news!Traditional TV commercials will be replaced with “online” video ads.
- 49. What we have talked about todayApp users and app publishers like videoSocial gaming & apps are still very young.Letting users choose, skip or opt in will be popular!Video ads in mobile apps (games) will become huge!Remember the TV, that’s where it all started!Bonus:Most video networks are NOT focusing on this.
- 50. Questions & answersor send them to aron.levin@king.com
- 51. Thank you for listening!aron.levin@king.com