Monetising WordPress
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This document summarizes various ways to make money from blogging, including using ad networks, banner ads, affiliate marketing, selling blog posts, podcasts/videos, ebooks, courses, and events. It discusses platforms like WordPress, WooCommerce, and membership plugins that can help monetize content. Free options are available to start, but generating substantial income requires building an audience and leveraging paid tools over time.
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Monetising WordPress
- 2. Make money from blogging!
- 3. • WordPress built as a blogging platform • Free to start on WordPress.com • Requires only time on your part to create content & build a following • Content needs to be unique & appealing to niche • The more visitors you have to your blog the greater the chance to make money
- 4. • Ad Networks – 23 Top Ad Networks Updated for 2016 (link) – CPM = Cost Per Impression – CPC = Cost Per Click – CPA = Cost Per Acquisition (conversion/sale/opt-in)
- 5. • Banner Ads / Selling Website Real Estate – Sponsorship for recurring or fixed period – More control over what content appears on site – Standard web banner sizes (link) – Pricing? Standard formula: X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. 500 daily visits = $50/ad/month
- 6. • Google Adsense (link) – Target areas of website with text, image, video or interactive media – Pays by CPM or CPC – Limited control over what content appears on site – Acceptance is peer reviewed
- 7. • Pay Per Post – Once off or x per month externally written posts • Newsletter Advertising – Logo, blurb and link to sponsor – Email direct to trusted recipient = more money • Text links – Unobtrusive keyword related external links
- 8. • Affiliate Networks – Intermediary between publisher and merchant – Generally free for publisher. Merchant pays for access to network – 10 best affiliate networks for 2016 (link) – CPS/PPS = Cost Per Sale/Pay Per Sale • Pays set commission on result of purchase – CPA = Cost Per Action • Pays when specific action is taken by referral/lead • Sign-ups, opt-ins, registrations etc..
- 9. • Individual Affiliate Program – More targeted ‘niche’ links – Takes more personal time to manage – Commission can be higher than networks – Sign-up acceptance is peer reviewed • Is your blog/niche suitable for the program? – 20 top Australian brand affiliate programs (link)
- 10. • Selling or Flipping Blogs – Create and grow your own blog – Purchase low cost blogs and grow content & viewers – Flip blog when visitor numbers are high – You need to show $ daily worth to buyer – 20 Top Blog Sales (link) • UGO = $100m Fotolog = $90m TechCrunch = $30m – Popular website selling marketplace flippa.com
- 11. • Podcast setup can be costly – Good quality mic, soundtrack, mixer, audio software • Equipment (link) Podcast Beginners Guide (link) • Audio reaches larger audience than just blogging – Better chance to increase audience quickly – Website (WordPress of course), iTunes, SoundCloud – Offer audio advertising
- 12. • Video Blogging (vlogging) setup also costly – Good quality camera, mic, tripod, mixer, AV software, lighting, intros, outros, soundtrack • Equipment (link) Podcast Beginners Guide (link) • Video is 2nd biggest consumer content area after search results – Keep to 15 mins or less for each episode – Website (WordPress of course), YouTube, Facebook – Offer video advertising = charge high $$$
- 13. • WooCommerce plugin is free! (link) • Setting up a shop to ship physical products absolutely is not free! – Lots of time and effort to set up a shop (not including web dev costs) – Photos, descriptions, categories, prices, inventory, payment, SSL, compliance, weight, dimensions, packing, labelling, shipping, returns, refunds, support, complaints – Likely you will have to purchase add-ons = not free
- 14. • WooCommere can sell virtual products out of the box (free) – Digital downloads is a billion dollar industry – eBooks, photography, artwork, recipes, patterns, tutorials, graphic components – No need for shipping – download or access to only – Largely hands-off / low maintenance
- 15. • WordPress themes & plugins – Independently • Charge what you want with no restrictions • Problem with audience attraction • Provide support yourself – Marketplaces • They take a commission/set price ranges • Huge audience • Themeforest CodeCanyon Mojo Marketplace WP Eden ThemeSnap Creative Market
- 16. • Access to premium content – Tutorials – Niche data: Investment tips – Communities/forums – Directory Listings • Recurring venue $$$ • Can be complex to set up – Single level of access vs tiered pricing
- 17. • WooCommerce Memberships • MemberPress • iThemes Exchange • Memberium • Cart66 • Restrict Content Pro
- 18. • Sell course access one at a time – Virtual product • Sell access to course packages – Membership & subscriptions • Implement a complete Learning Management System (LMS) = Teacher & Student – Courses, Modules, Lessons, Quizzes, Surveys, Reports, Gamification, Analytics, Drip Content – LearnDash Sensie WP Courseware LifterLMS
- 19. • Just with free WooCommerce plugin – Freelancing – Speaking – Logo Design – Consulting – Coaching – Training
- 20. • WooCommerce Simple Auctions – Start/End Time, Bidding Increments, Start/Reserve Price, Ending Soon, Latest, History…
- 21. • WooCommerce Bookings – Sell your time or date based bookings – Appointments, Services & Rentals
- 22. • Sell your own events or make a % commission selling others – Event Tickets Plus – Tickera – CampTix
- 24. [Front Cover] www.flickr.com/photos/132604339@N03/ Modified under CC 2.0 [20] wpgenie.org [21] woocommerce.com [23] zeropointdevelopment.com [Back Cover] zeropointdevelopment.com
- 25. 20+ years in IT: Dev & SysOps WordPress Developer since 2008 Plugins, APIs, Security & Systems Integrations Organiser WPSyd & WordCamp Sydney zeropointdevelopment.com @DeveloperWil ♥ Pizza & Craft Beer