Mobile websites are increasingly important as more searches occur on mobile devices. Users expect mobile websites to load quickly, be easy to use, and allow them to continue tasks seamlessly across devices. Google has emphasized the importance of mobile-friendly and fast websites, and will rank these sites higher in mobile search results. New technologies like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) allow sites to load nearly instantly and have app-like capabilities while still being based on web technologies.
Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.
This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Aaron Weiche's presentation on Mobile Web Design from April 15th, 2010 Twin Cities Happy Hour Event. Basics to mobile web design.
2012 Digital Opportunities for Web and Mobile Marketing, to Increase website visitors and search engines visibility!
This document provides an overview of mobile app development including the benefits of apps, the app development process, and strategies for monetizing apps. Some key points covered include: - Mobile apps offer businesses opportunities for customer engagement, brand visibility, and revenue generation. - The cost of app development depends on factors like the type of app, features, and whether an outside developer is hired. - Getting an app listed on the Apple App Store requires following guidelines and ensuring the app is simple, original, and inoffensive. - Both Android and iOS are important platforms, but developers should start with one platform based on budget and use testing to guide expanding to another platform.
This document provides an overview of event apps, including key statistics about smartphone usage, different types of apps, important features for event apps, monetization strategies, and typical pricing. It notes that over 100 million apps are downloaded daily, and that native apps are preferred over web apps due to advantages like push notifications, offline access, and the ability to make money. The document recommends including features like calendars, maps, photo sharing, alerts, and surveys in event apps to inform and engage users. It also provides tips for monetizing through sponsorships, exhibitor services, and user data collection. Pricing for turnkey event app solutions ranges from $3,000-$8,500 depending on features and services included.
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business? Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Presentation @ Riga Comm 2013 about the future of mobile marketing and the benefits of using web apps for companies. Webapptool is an online HTML5 toolkit to create web apps.
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing. This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world. Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App Why Optimize? To successfully start a process of optimization, you’ll need: Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value : 2 Acquisition Activation Retention Defining Acquisition: How Users Discover Apps First Impressions App Store Optimization: Opportunities to influence a download decision App Store Optimization: Test your value prop with assets you have App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic 3 Acquisition Activation Retention Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE). Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it Keys to a Great User Onboarding Experience Optimizing Increased activation from 25% to 66.5% Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.” When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation 4 Acquisition Activation Retention Defining Retention: A measure of how many of your customers/users come back over time. Mobile app retention varies widely by app category Optimizing User Retention Source Retention Hurdles iOS notifications are opt-in. Optimizing for Retention Optimize when and how you ask for push notification permissions: Ideas for Tests: 5 Acquisition Activation Retention BONUS: Reviews! Reviews are important because they affect ASO The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post 2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
These are my slides for an April 13 presentation for the American Society of News Editors. Related blog posts: http://bit.ly/9nGFPV and http://bit.ly/6WnABX
1. The document summarizes an event about optimizing the mobile experience. It provides an agenda that includes talks on creating a responsive web design and building the mobile experience. 2. It discusses challenges of mobile including pages loading slowly and users having a poor experience. If businesses do not optimize for mobile, users will go to competitors. 3. The document recommends implementing responsive web design to provide a consistent experience across devices, but also notes responsive design requires additional work and may not be suitable in all cases. Care needs to be taken to optimize content for different screens.
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design. We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area. We hope you enjoy it!
Jeudi 24 mars 2016 | Etudes non interventionnelles : respecter les contraintes, exploiter les opportunités
giáo trình phân tích tài chính doanh nghiệp
A graduate of Uniformed Services University, Patrick Lappert, MD, has served as the president and surgeon of Madison, Alabama’s Lappert Plastic Surgery since 2003. An experienced plastic surgeon and physician, Patrick Lappert, MD, is a member of several industry organizations, including the Catholic Medical Association (CMA).
Publican “Somos tierra, semilla, rebeldía”, libro que analiza la perspectiva histórica del problema de la tierra: la herencia colonial, capitalismo y reformas agrarias. El acceso a la tierra es uno de los problemas más graves que enfrentan las mujeres rurales en América Latina y en el mundo. Servindi, 23 de febrero, 2017.- Bajo el título de Somos tierra, semilla, rebeldía: mujeres, tierra y territorio en América Latina se publicó un libro que analiza la perspectiva histórica del problema de la tierra en América Latina: la herencia colonial patriarcal, capitalista y también aborda el tema de las reformas agrarias. El libro es de autoría de Claudia Korol, militante feminista e integrante del Colectivo de Educación Popular Pañuelos en Rebeldía y del Centro de Investigación y Formación de Movimientos Sociales Latinoamericanos.
This document discusses sandpit lake management. It begins by describing sandpit lakes as manmade lakes created from mining sand and gravel. Sandpit lakes predominantly receive water from groundwater with minimal runoff from nearby rivers or streams. The document then provides information on determining the primary uses of a sandpit lake, what fish species may already be present, and options for fish stocking. It also discusses habitat enhancements, management strategies, and sources for technical assistance with sandpit fisheries management.
Have you been working with other frameworks and feel ready to try something new? Why not try Zend Framework? Not only can you use it for the full stack of your application, but you can pull out the individual components into your existing application. Get ready for a course on how to build an ZF2 application from the ground up — from the basics of an MVC app to the more advanced components. When you leave this tutorial, you will have a great grasp on how the framework is structured
Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.
With the evolution of software, starts an evolution of the software developer and how things are approached. A different and more responsible mindset is now required and with that comes the use of the Engineering Cycle that will provide not only the basic skill set but also the core base for a Software Engineer to handle any type of project.
As your application grows, you soon realise you need to break up your application into smaller chunks that talk to each other. You could just use web services to interact, or you could take a more robust approach and use the message broker RabbitMQ. In this tutorial, I will introduce RabbitMQ as a solution to scalable, interoperable and flexible applications. This tutorial is perfect for those who would like a deep dive into RabbitMQ with little or no pre-existing knowledge about message queuing systems. Once you’ve finished the tutorial, you will have learnt how to set up basic publish/subscribe message queues, control the flow of messages using various exchanges, and understand various features of RabbitMQ such as RPC, TTL, and DLX.
Talk given at PHP World 2015 about the Hack language released by Facebook. A short history and look at it's key features as well as how Hack and PHP are evolving together.
Most of this training was code samples which are not included here. Ready to jump into Laravel and start building applications and more? Ready to explore more than just Adventures in Laravel 5? Come learn the best practices for local development, building real world applications, and deploying your applications to production. Join us and learn how to leverage modern development practices so build powerful and robust applications. We will also cover how to test your application's functionality so you can be more confident in deployments and upgrades. Laravel 5.1 will be the framework's first "LTS" (Long term support) version so you can be certain there will be community and support for the life of your application.
The document discusses PHPUnit, a testing framework for PHP. It provides an overview of PHPUnit, including that it was created by Sebastian Bergmann in 2004 as a port of xUnit to PHP. PHPUnit uses assertions for testing and supports unit, integration, and acceptance testing. The document reviews available assertions, annotations like @group and @dataProvider, and how to set up and run tests with PHPUnit.
Laravel is a great framework to use for web applications but what if you need to do more? Come learn how to harness the power of the console in your Laravel applications to do various tasks such as caching data from 3rd party APIs, Expire old content from S3 or other data store, and batch process huge data sets without users having to wait for results. You can even automate tasks such as backing up your remote databases before you run migrations with artisan commands.