Mktg2023 assessment exam
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The document provides information about the exam for MKTG2023 Services Marketing. The exam consists of two parts: a multiple choice section worth 10% and an essay section worth 20%. Students will have 90 minutes to complete the exam with a 15 minute perusal period. They must follow the instructions and prepare throughout the semester. For the essay portion, students can draw on course content and citations from previous assessments. The exam aims to assess students' understanding of the full semester's content in an integrated manner.
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Mktg2023 assessment exam
- 1. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au MKTG2023 Services Marketing Assessment Task 3: The Exam
- 2. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au The Set up • Two parts • Part A: The Multiple Choice Elimination Grand Tournament of Champions (10%) • Part B: The MKTG2023 Services Marketing Champion of Champions Essay Tournament (20%) • Answer two (2) questions from a choice of three (3). All questions are worth 10%.
- 3. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au Minimum Mandatory Requirements • Follow the exam instructions • Prepare throughout the semester. • It's more fun that way and you'll be rewarded with marks.
- 4. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au The Assessment Rules • Time Length: 90 minutes, 15 minutes perusal. (30 minute per 10%) • Due Date: Exam period.
- 5. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au The Terms and Conditions (Part A) • You must address the questions that are on the page, not the ones that you wish were on the page. • Do not attempt to game the multiple choice exam. • Answer the question by selecting the best answer. • Let go of your assumptions about multiple choice exams
- 6. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au The Terms and Conditions (Part B) • Theory and practice are really helpful in the exam essay answers. • You are invited to continue using citations and in-text references. • You've just spent a semester reviewing papers on marketing theory, wrote a literature review and answered a case study which had a mandatory reference requirement. Go for it one more time. • Exams are fun.
- 7. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au The Terms and Conditions (Part B) • Did I mention that you're going to be examined on questions that suit a whole of semester's worth of content, and that will let you draw on all previous essay tasks for citations, evidence, and support for your answers? • It's all about the integration - the subject is build on a framework of continual enhancement of existing thought, so that's going to be entertaining. • You'll be ready. You can do this. It'll be fun.
- 9. Questions? #mktg2023 @stephendann Stephen.dann@anu.edu.au Following through… • Questions? • Stephen.dann@anu.edu.au • @stephendann • #mktg2023 • www.meetme.so/Stephendann Read the assessment details Clarify any confusion Work across the semester Work out how long is left Prepare a study plan Implement that plan Schedule those readings Review those notes Exam Day Answer the questions Have fun