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Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009

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Pol Mac Aonghusa CTO, Emerging Technology Incubation Center IBM Saas & Cloud Computing Event, Dublin Cloud Computing for a Smarter Planet May 20th, 2009
What is Cloud Computing? It is an user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. It is an infrastructure management methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that from a management perspective, they resemble a single large resource. This can then be used to deliver services, with elastic scaling. Service Consumers Datacenter Monitor & Manage Infrastructure Access Services & Resources Services IT Cloud Service Catalog, Component Vendors/ Component Software Publishers Cloud Library Administrator Publish & Update Components, Service Templates
Cloud Computing – a Disruptive New Paradigm “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” • Provides massively scalable computing resources from anywhere 2009 • Simplifies services delivery • Enables rapid innovation of new business models Cloud Computing • Dynamic Infrastructure for next generation data centers Software as a Service 1990 Utility Computing Grid Computing 3 © 2009 IBM Corporation
Cloud Computing Delivery Models Flexible Delivery Models Public … Private … •Service provider owned and •Privately owned and managed. Cloud Services managed. •Access by subscription. •Access limited to client •Delivers select set of and its partner network. standardized business process, Cloud Computing •Drives efficiency, application and/or Model standardization and best infrastructure services on a practices while retaining flexible price per use basis. greater customization and Hybrid … control •Access to client, partner network, and third party resources .…Standardization, capital .… Customization, efficiency, preservation, flexibility and availability, resiliency, security time to deploy and privacy ORGANIZATION CULTURE GOVERNANCE ...service sourcing and service value 4 © 2009 IBM Corporation
Cloud-onomics… CLOUD COMPUTING VIRTUALIZATION + ENERGY EFFICIENCY + STANDARDIZATION + AUTOMATION = Reduced Cost ….leverages virtualization, standardization and automation to free up operational budget for new investment AGILITY + BUSINESS & IT ALIGNMENT + SERVICE FLEXIBILITY + INDUSTRY STANDARDS = OPTIMIZED BUSINESS …allowing you to optimize new investments for direct business benefits 5 © 2009 IBM Corporation
IBM’s own smart transformation has delivered results CIOs 128 1 IBM IT From 2002 through 2007, IBM's own IT Transformation Host data centers 155 7 investments delivered a cumulative benefit yield of approximately $4 billion. For every Web hosting centers 80 5 dollar invested, we saw a Network 31 1 $4 cumulative benefit. Applications 15,000 4,700 Data Center Consolidation and virtualization - thousands of servers onto Efficiencies approximately 30 IBM System z™ mainframes. Achieved Additional virtualization leveraging System p, System x and storage across enterprise. Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs. Project The virtualized environment will use 80% less energy and 85% Big Green less floor space. 2X existing capacity, no increase in consumption or impact by 2010. Cloud-enabled Self-service for 3,000 IBM researchers across 8 countries. on demand IT Real time integration of information and business services. delivery solution 6 © 2009 IBM Corporation
Standard approaches are begining to emerge Service Request & IT Infrastructure & Service Operations Application Services Provider Creation & Deployment Service Datacenter & Services Provider Infrastructure Planning Role-based Access Access Services Service Definition Tools End Users Service Catalog, Operators Component Library Service Publishing Tools Cloud Administrator Service Management Service Fulfillment & Standards Based Interfaces Configuration Tools Service Oriented Architecture Information Architecture UI, Fulfillment, Data, MetaData Service Catalog Standards Based Interfaces Virtualized Infrastructure Virtual Resources & Aggregations Service Operational Consoles Server Virt. Storage Virt. Network Virt. Monitoring Standards Based Interfaces Tools KPIs System Resources Virtualized Infrastructure SMP Servers Blades Storage Servers Storage Network Hardware
On-ramps to Cloud Computing Services Software as a Service •Industry specific services (Partners) Services •Cross industry services (SO) GBS/GTS Consulting Services GBS/GTS Consulting Services Open Standards Open Standards Platform as a Service •SOA – componentized & flexible Development •Cloud middleware Infrastructure as a Service •Dynamic Infrastructure…..…….. •Green, virtualized & scalable Enterprise IT •Optimized for security, transactions, data integrity 8 © 2009 IBM Corporation
Enablement Challenges for SW Vendors • Application Enablement - Which multi-tenant architecture – virtualize, platform or full application? - Execution & Data (isolation and sharing) Off-Premises - Tenant-aware security, monitoring, reporting and management - Customization and user personalization within a tenant - Development (tools and metadata) - Service automation … On- and off-boarding, ..... - Version control • Cloud Integration & Enablement - Fine-grained usage tracking, metrics and costing - Advanced scalability, performance and availability - Integration/composition with other public / private resources - Which programming model! Shift to pricing based on usage, workload, users, transactions – package as a 'Supply Chain' of Services
IBM in leadership in Cloud Computing delivery is helping our partners and clients today DUBLIN, IRELAND and ARMONK, N.Y, March 19, 2008 quot;IBM's European hub for Cloud Computing highlights Ireland’s role as an important 'Today IBM (NYSE: IBM) and the Industrial contributor to IBM's global research, Development Agency of Ireland (IDA Ireland) development and innovation strategy.” announced the establishment of Europe’s first Cloud – Micheál Martin TD, Minister for Enterprise, Trade Computing Center.' and Employment Center Charter “This new facility and the cloud computing model, the wealth of talent at IBM's software Worldwide Cloud delivery infrastructure lab in Ireland will be accessible to not only the rest of Europe, but Africa and the Middle Deep skills and resources East as well.quot; Research on next generation of – Steve Mills, Senior Vice President and Group Web 2.0 workloads Executive, IBM Software Group. Rapid deployment of collaboration and Innovation events
A Cloud for Developers Develop in the cloud •Integrated, dynamically provisioned and scaled runtime environment Developers , •Repository for source and reusable Architects, Testers images Deploy in the cloud •One click application provisioning Web App DB Server Server Server •Deployment optimization Developers, Early Users, •Collaboration platform for knowledge Operations, Application Owners, sharing Business Units Mobile Calendar Application Deliver services from the cloud •Seamless transition to production environment •Easily accessed from anywhere 11 © 2009 IBM Corporation
Growing Portfolio of IBM Cloud Computing Offerings A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings. Cloud Consulting Cloud Implementation Cloud Delivered •Infrastructure strategy & •IBM design and implementation •IBM LotusLive planning for cloud for test & developer Cloud •Computing on Demand computing •IBM Service Management Center •IBM Information Protection Services •Business cloud consulting for Cloud Computing •Remote data protection service services •Scale out File Services •Managed data protection for •IT optimization services desktops and laptops 12 © 2009 IBM Corporation
In summary… Cloud computing is a disruptive change to the way IT services are delivered Without a strategy, Cloud computing can be a threat – IT services delivered over the Internet – Perceived cost gap between a cloud service and traditional IT With a strategy, Cloud computing is a huge opportunity – Lower cost of delivery for some workloads – More responsive IT – Ability to optimize delivery to traditional, private cloud, public cloud – Greater visibility in billing / chargeback to LOBs IBM can help!

More Related Content

Microsoft Power Point Dublin Saa S Event Cloud Computing

  • 1. Pol Mac Aonghusa CTO, Emerging Technology Incubation Center IBM Saas & Cloud Computing Event, Dublin Cloud Computing for a Smarter Planet May 20th, 2009
  • 2. What is Cloud Computing? It is an user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. It is an infrastructure management methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that from a management perspective, they resemble a single large resource. This can then be used to deliver services, with elastic scaling. Service Consumers Datacenter Monitor & Manage Infrastructure Access Services & Resources Services IT Cloud Service Catalog, Component Vendors/ Component Software Publishers Cloud Library Administrator Publish & Update Components, Service Templates
  • 3. Cloud Computing – a Disruptive New Paradigm “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” • Provides massively scalable computing resources from anywhere 2009 • Simplifies services delivery • Enables rapid innovation of new business models Cloud Computing • Dynamic Infrastructure for next generation data centers Software as a Service 1990 Utility Computing Grid Computing 3 © 2009 IBM Corporation
  • 4. Cloud Computing Delivery Models Flexible Delivery Models Public … Private … •Service provider owned and •Privately owned and managed. Cloud Services managed. •Access by subscription. •Access limited to client •Delivers select set of and its partner network. standardized business process, Cloud Computing •Drives efficiency, application and/or Model standardization and best infrastructure services on a practices while retaining flexible price per use basis. greater customization and Hybrid … control •Access to client, partner network, and third party resources .…Standardization, capital .… Customization, efficiency, preservation, flexibility and availability, resiliency, security time to deploy and privacy ORGANIZATION CULTURE GOVERNANCE ...service sourcing and service value 4 © 2009 IBM Corporation
  • 5. Cloud-onomics… CLOUD COMPUTING VIRTUALIZATION + ENERGY EFFICIENCY + STANDARDIZATION + AUTOMATION = Reduced Cost ….leverages virtualization, standardization and automation to free up operational budget for new investment AGILITY + BUSINESS & IT ALIGNMENT + SERVICE FLEXIBILITY + INDUSTRY STANDARDS = OPTIMIZED BUSINESS …allowing you to optimize new investments for direct business benefits 5 © 2009 IBM Corporation
  • 6. IBM’s own smart transformation has delivered results CIOs 128 1 IBM IT From 2002 through 2007, IBM's own IT Transformation Host data centers 155 7 investments delivered a cumulative benefit yield of approximately $4 billion. For every Web hosting centers 80 5 dollar invested, we saw a Network 31 1 $4 cumulative benefit. Applications 15,000 4,700 Data Center Consolidation and virtualization - thousands of servers onto Efficiencies approximately 30 IBM System z™ mainframes. Achieved Additional virtualization leveraging System p, System x and storage across enterprise. Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs. Project The virtualized environment will use 80% less energy and 85% Big Green less floor space. 2X existing capacity, no increase in consumption or impact by 2010. Cloud-enabled Self-service for 3,000 IBM researchers across 8 countries. on demand IT Real time integration of information and business services. delivery solution 6 © 2009 IBM Corporation
  • 7. Standard approaches are begining to emerge Service Request & IT Infrastructure & Service Operations Application Services Provider Creation & Deployment Service Datacenter & Services Provider Infrastructure Planning Role-based Access Access Services Service Definition Tools End Users Service Catalog, Operators Component Library Service Publishing Tools Cloud Administrator Service Management Service Fulfillment & Standards Based Interfaces Configuration Tools Service Oriented Architecture Information Architecture UI, Fulfillment, Data, MetaData Service Catalog Standards Based Interfaces Virtualized Infrastructure Virtual Resources & Aggregations Service Operational Consoles Server Virt. Storage Virt. Network Virt. Monitoring Standards Based Interfaces Tools KPIs System Resources Virtualized Infrastructure SMP Servers Blades Storage Servers Storage Network Hardware
  • 8. On-ramps to Cloud Computing Services Software as a Service •Industry specific services (Partners) Services •Cross industry services (SO) GBS/GTS Consulting Services GBS/GTS Consulting Services Open Standards Open Standards Platform as a Service •SOA – componentized & flexible Development •Cloud middleware Infrastructure as a Service •Dynamic Infrastructure…..…….. •Green, virtualized & scalable Enterprise IT •Optimized for security, transactions, data integrity 8 © 2009 IBM Corporation
  • 9. Enablement Challenges for SW Vendors • Application Enablement - Which multi-tenant architecture – virtualize, platform or full application? - Execution & Data (isolation and sharing) Off-Premises - Tenant-aware security, monitoring, reporting and management - Customization and user personalization within a tenant - Development (tools and metadata) - Service automation … On- and off-boarding, ..... - Version control • Cloud Integration & Enablement - Fine-grained usage tracking, metrics and costing - Advanced scalability, performance and availability - Integration/composition with other public / private resources - Which programming model! Shift to pricing based on usage, workload, users, transactions – package as a 'Supply Chain' of Services
  • 10. IBM in leadership in Cloud Computing delivery is helping our partners and clients today DUBLIN, IRELAND and ARMONK, N.Y, March 19, 2008 quot;IBM's European hub for Cloud Computing highlights Ireland’s role as an important 'Today IBM (NYSE: IBM) and the Industrial contributor to IBM's global research, Development Agency of Ireland (IDA Ireland) development and innovation strategy.” announced the establishment of Europe’s first Cloud – Micheál Martin TD, Minister for Enterprise, Trade Computing Center.' and Employment Center Charter “This new facility and the cloud computing model, the wealth of talent at IBM's software Worldwide Cloud delivery infrastructure lab in Ireland will be accessible to not only the rest of Europe, but Africa and the Middle Deep skills and resources East as well.quot; Research on next generation of – Steve Mills, Senior Vice President and Group Web 2.0 workloads Executive, IBM Software Group. Rapid deployment of collaboration and Innovation events
  • 11. A Cloud for Developers Develop in the cloud •Integrated, dynamically provisioned and scaled runtime environment Developers , •Repository for source and reusable Architects, Testers images Deploy in the cloud •One click application provisioning Web App DB Server Server Server •Deployment optimization Developers, Early Users, •Collaboration platform for knowledge Operations, Application Owners, sharing Business Units Mobile Calendar Application Deliver services from the cloud •Seamless transition to production environment •Easily accessed from anywhere 11 © 2009 IBM Corporation
  • 12. Growing Portfolio of IBM Cloud Computing Offerings A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings. Cloud Consulting Cloud Implementation Cloud Delivered •Infrastructure strategy & •IBM design and implementation •IBM LotusLive planning for cloud for test & developer Cloud •Computing on Demand computing •IBM Service Management Center •IBM Information Protection Services •Business cloud consulting for Cloud Computing •Remote data protection service services •Scale out File Services •Managed data protection for •IT optimization services desktops and laptops 12 © 2009 IBM Corporation
  • 13. In summary… Cloud computing is a disruptive change to the way IT services are delivered Without a strategy, Cloud computing can be a threat – IT services delivered over the Internet – Perceived cost gap between a cloud service and traditional IT With a strategy, Cloud computing is a huge opportunity – Lower cost of delivery for some workloads – More responsive IT – Ability to optimize delivery to traditional, private cloud, public cloud – Greater visibility in billing / chargeback to LOBs IBM can help!