Microsoft Advertising Audience Deep-Dive, Israel

Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.

The document discusses how consumer-generated content (CGC) is increasingly influencing consumer purchases both online and offline. Some key points: - CGC is being used by consumers throughout the entire purchase process, from initial research to post-purchase. This is enabled by ubiquitous mobile access to CGC. - Higher-income and younger consumers are more influenced by CGC for their purchases. Up to 87% of those earning over $150,000 say CGC impacts their decisions. - As more consumers research online but purchase offline (ROBO shopping), CGC provides a bridge for brands and retailers to better understand these consumers across channels. Savvy companies are leveraging CGC to target ROBO shoppers

This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include: - Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory. - Banner ads remained the most common format but native and video saw stronger growth. - Gaming and e-commerce drove most performance-based mobile advertising spending. - Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.

The document summarizes Verso's one-stop-shopping solution for targeted online advertising for book publishers. It provides customizable "Reader Channels" consisting of high-quality niche websites designed to optimize the reach and effectiveness of online ad campaigns. Some example Reader Channels discussed include Business and Finance, Women's Health and Fitness, Thought Leaders, Teens, and a Fiction Select program. Site-level reporting and targeting capabilities such as demographic, contextual, behavioral, and retargeting are also discussed.

The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.

Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.

Informe de Sizmek titulado Luxury Brand Benchmark Report. En él, la firma estudió datos de comportamiento de campañas de 42 anunciantes globales de la categoría, desde enero hasta julio de 2014.

Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found: 1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%. 2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners. 3. HTML5 ads had higher viewability than Flash ads across formats and regions. 4. Mobile-specific ad sizes had higher viewability than desktop sizes. 5. Ads served directly to publishers had higher viewability than programmatic ads. 6. For both direct and programmatic, mobile-specific sizes had higher viewability than

Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users. PRESENTER Neil Doshi, Managing Director and Senior Equity, CRT

The 2016 US presidential election will see record digital advertising spending, with over $1 billion going to political campaigns online. This represents a massive increase from 2008. Much of this spending will be focused on social media platforms. Campaigns are also utilizing programmatic advertising more to target specific audiences in real-time using data. This creates opportunities for all publishers to attract political ad dollars through private marketplaces, especially as 3% of spending is estimated to go to B2B publishers despite most focusing on consumer sites so far. Publishers are encouraged to act quickly to take advantage of advertising opportunities during the heated election period.

The document proposes a digital marketing strategy to increase market share for HP's Application Quality Management (APQM) product in Latin American countries. The strategy aims to reach IT professionals through online advertising, email campaigns, search engine marketing, and contests. Tactics include display ads, affiliate marketing, email blasts, and tracking results to optimize the campaign.

The document discusses the benefits of sharing user-generated content (UGC) like reviews across a network of retail partners. It finds that syndicating content can more than triple the total review volume and increase product coverage by over 25% for some industries. Higher volumes of UGC are also found to provide multiple "zones of ROI" including increased conversion rates, better search traffic and rankings, and more insights into how to improve products. Specifically, just adding one review can lift orders by 10%, while products going from 0 to 30 reviews see a median 25% increase in orders.

This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.

Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU

This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.

This document provides information on various digital marketing channels that can be used by a company. It includes statistics and strategies for email marketing, pay-per-click advertising, search engine optimization, display advertising, and a sample dashboard for tracking digital marketing performance. The information is intended to help users understand and select appropriate digital marketing channels for their needs.

The document discusses trends in online display advertising between 2001-2009. It notes that click-through rates for display ads have declined significantly over time. Several analyses are presented on how different industries, companies, and types of ads performed during this period. The document advocates measuring advertising effectiveness in new ways beyond just impressions, and focusing on creative quality and actual business outcomes.

This document provides an overview of Microsoft's artificial intelligence capabilities and strategies for consumer and business customers. It discusses how AI will power 95% of customer interactions by 2025 and how the world's data will grow to 163 zettabytes annually by then. It also outlines Microsoft's focus on building AI solutions based on principles of trust, open collaboration, and ethical design. The document highlights some of Microsoft's cognitive services like speech, vision, and conversations and how these can be used to understand language, images, and customer interactions. It shares statistics on the large Bing and Microsoft advertising audiences and how AI-driven insights and new channels will drive additional revenue. The document outlines strategies for using Microsoft advertising platforms and AI to target

This was my first Digital Dealer presentation and I took a simple approach to help Dealers understand where they can benefit from highly targeted Inventory Display Advertising. Presented first in Las Vegas, September 2014.

Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover: - The most effective tactics for winning more customers with digital - Where marketers are planning to invest in 2016 - How to take on the #1 B2B digital challenge - measuring and proving ROI. Prep to have your best year, yet. Get insight from our team to get started!

The document discusses ways that marketers can better target online audiences and measure advertising effectiveness in the digital space. It provides examples of how refined targeting of existing customers for a TV provider increased engagement. It also discusses how utilizing real-time competitive ad occurrence data allowed an advertiser to target second screen ads during TV commercials. The document advocates measuring advertising across awareness, behavior, and sales outcomes to understand total ROI. It presents an example where measuring across these metrics found that $6.89 was returned for every $1 spent on advertising.

Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.

The document provides guidelines for improving the performance of standard banner ads based on an analysis of billions of impressions. The four key recommendations are: 1) use sites with focused content rather than general sites, 2) use larger ad sizes for more visibility, 3) leverage automatic creative optimization to serve the highest performing ads, and 4) retarget users who have been exposed to ads previously to increase frequency. The document also discusses how standard banners can impact users and drive outcomes beyond just clicks.

Digital marketing is the future according to Wolter Tjeenk Willink of Traffic Builders B.V. He discusses how online marketing trends are shifting budgets from offline to online channels like search and social media. He recommends taking a long-term, integrated approach to online marketing across channels rather than focusing only on short-term ROI. Companies should also engage with customers through social media and get other departments involved in online marketing efforts.

UK Digital Landscape 2015. AdWords: a refresher training session. AdWords: Objection Handling. Tools and tips to sell successfully.

Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective. In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.

This document provides an overview and objectives of a Microsoft Advertising bootcamp presented by Nick Marshallsay. The bootcamp covers describing the Microsoft Advertising audience and reporting, executing a Google import and key differences between Google and Microsoft Advertising, and articulating the benefits of remarketing and shopping campaigns. It discusses Microsoft Advertising's principles of protecting customer data and transparency. It also outlines how Microsoft Advertising reaches audiences through search, AI solutions, the Microsoft Audience Network, and retail solutions. Finally, it demonstrates the Microsoft Advertising user interface and creating remarketing lists.

This presentation was given at the SEMA Show in Las Vegas in 2022. SEMA, or the Speciality Equipment Manufacturers Association, is dedicated to the automotive and performance automotive aftermarket. While this presentation is tailored toward the automotive aftermarket, the principles outlined in this slidedeck are applicable across many industries. In this session, I outline many of the major changes that have impacted digital ad platforms in the past year, how sales online have risen amidst a global pandemic, but tapered off in recent months. Outlined in this presentation are facts and data for growth across many digital channels, and in-depth how-to's on tuning up ads across Google Search, Display Networks and popular Social Media outlets. Closing out the presentation with a check up to make sure you're measuring the proper metrics for success and positive ROI, not vanity metrics that give off the impression your ads are performing well. In the end, making sure you are well equipped for upcoming changes in the market and propelling your brand forward, online.

Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.

This document summarizes common strategic mistakes in digital planning, including relying too heavily on reach and frequency metrics, wasting retargeting opportunities, failing to properly segment digital audiences, and emphasizing awareness over conversion goals. Specific issues covered include campaigns with high frequency but low conversion rates, basic versus advanced retargeting approaches, improving outcomes through geo-targeting and creative testing, and balancing brand awareness and direct response objectives. The document advocates for segmentation, cross-channel promotion, and controlling the consumer experience across publishers.

This document discusses 5 thought drivers for the media industry: follow the consumer, empower publishers, inspire buyer confidence, role of technology, and look beyond the horizon. It provides data showing consumers spending more time with more connected devices, leading advertisers to increasingly follow consumers to digital platforms. Publishers need technology to automate identifying, qualifying, nurturing and converting buyers. Addressing issues like ad fraud, blocking, and viewability is important to inspire buyer confidence. Simplifying technology stacks and using data insights can help publishers stay competitive.

Search engine marketing (SEM) is an important way for brands to reach online audiences. SEM includes both organic search (SEO) and paid search (SEM). Paid search advertising is bought through auctions on search engines and advertisers only pay when their ad is clicked. Key factors that determine ad positioning include bids, quality scores, and match types. Optimizing bids, ad copy, extensions, and keywords can improve performance. While Google dominates the search market, advertisers can access other search engines' networks. SEM and SEO work together synergistically. Current trends show increasing digital ad budgets overall and a shift to mobile search driving the consumer journey.

This report summarizes digital marketing activities and key performance metrics for Q1 2018. Revenue of £53,000 was generated from a £46,500 investment, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% compared to the previous quarter, with over 1 million pageviews. Social media followers grew 11% and over 3.6 million impressions were achieved. Retargeting delivered the highest ROI. Adjustments for Q2 include increasing time on site and budget for retargeting.

Searches for home and garden products have increased significantly year-over-year as consumers spend more time at home due to COVID-19. Home furnishings and garden/patio searches have seen the strongest growth, with searches for blinds and garden furniture rising the most. Related search terms have also increased, highlighting opportunities to target broader home and garden trends through advertising.

Pubs and restaurants in the UK have switched to food delivery and takeaway services as more areas go into lockdown due to the COVID-19 pandemic. While food delivery was initially flat in the UK, searches are expected to surge as restrictions increase. A similar trend occurred in Italy as a lockdown caused a large spike in delivery and takeaway searches. Promotions and discounts from food delivery brands have influenced people's preferences as searches for promotion codes increased year-over-year in March.

German consumers are spending more time at home due to reduced work hours and restrictions during the COVID-19 pandemic. This has led to increased interest in home improvement and gardening projects. Data shows significant growth in searches and clicks for categories like gardening, tools, and DIY projects as people invest more time in their homes and outdoor spaces. However, searches and clicks for major appliances have declined since the start of the coronavirus outbreak in Germany.

The document summarizes trends in electronic devices and peripherals searches across several European countries as the coronavirus spreads and lockdowns are implemented. It finds that searches for devices like laptops, tablets, and computer hardware increased significantly in Italy, Spain, the UK, and France as users leverage electronics more for work and personal use at home. The data shows changing search patterns and preferences, with laptops comprising a larger share of searches in recent weeks across countries. Top searches also reflected stronger buying intent for cheaper, used laptops in Italy and Spain.

As kids in France are spending more time at home due to COVID-19 school closures, searches for kids' toys and games have increased. Educational games saw the highest search growth initially, but interest peaked within the first few days of schools closing. Searches for noisy toys grew faster than quiet toys, possibly because noise offsets feelings of isolation. While parents may be busy and want toys kids can play with alone, search interest in these has not grown more than average. Of the most popular toy categories, only imagination and dress-up toys are trending flat or downward in search volume.

The document discusses trends in peripheral device searches and clicks in several European countries as of March 21, 2020 during the COVID-19 pandemic. It finds that as consumers are forced to stay home, searches and clicks for devices like laptops, tablets, and computer hardware increased in Italy, Spain and France starting around the beginning of lockdowns. The United Kingdom and Italy saw more gradual increases. Laptops and tablets saw larger increases in searches and clicks than computer hardware. Specific brand and low-cost queries became more common. This suggests consumers had a stronger buying intent for electronic devices to help with work and school from home.

Online and search patterns

The document summarizes a Microsoft Advertising bootcamp agenda. It includes: 1. A welcome and introduction to the agenda which covers why to invest in Microsoft Advertising (MSA), a deep dive on shopping with Monica & Maddalena, and a wrap up and Q&A session. 2. A presentation on why choose Microsoft Advertising by Jane Quinn discussing their principles of protecting customer data, transparency, and audience targeting solutions. 3. Details on their shopping features like feed best practices, campaign structuring, and new ad formats which were covered in the deep dive session to help optimize feeds, campaigns and implement new formats.

This document provides an agenda and overview for a Manchester Bootcamp on audience and growth solutions hosted by Microsoft. The objectives are to describe how brands can use growth solutions like syndication, broad match, and dynamic search ads to increase volume when return is positive. The agenda includes introductions and presentations on dynamic search ads, Microsoft Partner Network syndication, optimizing broad match campaigns, driving remarketing and in-market volume, and Microsoft Audience Ads. The document emphasizes using growth solutions to find more volume at lower CPCs and CPA when return on ad spend is positive. It aims to help advertisers reach more people and uncover new business opportunities through these growth tactics.

The UK hotel industry is estimated to generate over £16 billion in revenue by 2022. However, the market is crowded and dominated by resellers, with 71% of hotel reservations being booked through resellers. The many options available for booking hotels have weakened consumer decisiveness, with the average booking journey being 26 days long with 200 page visits. Most hotel bookers visit both direct hotel sites and reseller sites, and there is low brand loyalty, with over 80% of initial and final searches being non-branded. Marketing solutions include targeting engaged hotel bookers through remarketing, capturing consumers early in their journey through in-market audiences, and using effective hotel ads to boost conversion rates by an average of 28

1) Flights are a lucrative part of the UK travel industry, estimated to generate over £14 billion in revenue by 2022. 2) Flight bookers are price sensitive customers who make quick decisions, often visiting multiple sites in their 3 day booking journey to find the best deal with low brand loyalty. 3) Marketing strategies like remarketing, in-market audiences on the Microsoft Audience Network, and securing top ad placements can help influence early in the customer journey and boost sales, brand awareness, and engagement for flight advertisers.

Microsoft analyzed data on online car rental bookings in the UK and found: 1) Car rental bookings are a tight race with consumers considering an average of just 3 brands. 2) Car rental shoppers display intermediate decision speeds and are open-minded, with over 80% of their initial and final searches being non-branded. 3) Influencing early is important as 72% of car rental bookers end up purchasing from the first brand they encountered.

This document provides an agenda and overview for a Microsoft Advertising bootcamp. The bootcamp will cover the Microsoft Advertising platform including the user interface, differences from Google Ads, remarketing, and shopping campaigns. The agenda includes introductions to Microsoft Advertising, a recap of the UI and differences from Google, a refreshment break, sessions on universal event tracking/remarketing and shopping campaigns, and a survey. The document outlines the learning objectives for the sessions which are to describe the Microsoft Advertising audience, leverage the UI and reporting, execute a Google import and key differences, and articulate the benefits of remarketing and shopping campaigns. It also includes summaries of the Microsoft Advertising platform, how

Microsoft Advertising Audience Growth Bootcamp Growth solutions: Get more effective volume With Monica Orsino

Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI. Five categories: Culture, Marketing, Media, Technology, Economics. The 5 Trends: Culture: Private Social Trust Marketing: Blocked You Media: Mashups and Mutations Technology: The Victory of Defaults Economics: Zebras Eat Unicorns

The document outlines the agenda for a GroupM and Microsoft Advertising Planning Summit. The agenda includes presentations on the intersection of search and creativity, demystifying search, available search resources, and the power of search data. It also provides details on several breakout sessions that will explore different dimensions of creativity in search, such as being creative with search moments and motivations, keywords, copy, and search data. The goal is to discuss how creativity can be applied to search and the future of search, including chatbots, visual search, voice, and new experiences.

- Multiline travel shoppers purchase multiple travel products like flights, accommodation, activities, and car rentals for their trips. They account for 55% of travel searchers and are more engaged than monoline shoppers. - Accommodation is often the starting point for multiline shoppers, followed by adding flights or activities. Popular activity add-ons include water sports, safaris, and hiking. - Cross-selling opportunities exist in pursuing popular travel bundles, influencing early in the shopping process, and retargeting engaged audiences across lines of travel using tools like in-market audiences and visual search on the Microsoft Audience Network.

Microsoft Advertising Shopping Campaigns allow advertisers to create visually engaging product ads that include product images, titles, prices and store names. These product ads provide more opportunities to click compared to text ads and can boost click-through rates by 9%. Product ads also prove to be more cost-effective and generate higher conversion rates than text ads for some advertisers. Microsoft Advertising Shopping Campaigns have expanded to several European countries. The document provides guidance on setting up shopping campaigns, including claiming a domain, creating a store and feed, and launching campaigns or importing them from Google. It also offers tips on optimizing product feeds, such as using unique titles and descriptive text.

This document provides a summary of upcoming and recent changes to Microsoft Advertising products and features. Key updates include expanding English language ads to additional markets in October 2019, adding postal code targeting capabilities to more regions also in October 2019, refreshing the look and feel of the Microsoft Advertising Editor in November 2019, and sunsetting the API version 12 in October 2019. The document also outlines upcoming features that are currently in pilot testing phases, such as LinkedIn profile targeting and responsive search ads.

The document outlines an agenda for a Microsoft Advertising Inspiration Session in Israel. The agenda includes an introduction by Gary Humphreys, a presentation by Thom Arkestaal on enabling innovation with AI, and a panel discussion on the future of digital tech, marketing, and innovation. The document also provides biographies for some of the speakers and describes Microsoft's work using AI to empower customers and partners through products like Power BI, Audience Network, and Bing Intelligent Search.

Free Healthcare Marketing Plan for Medical Practices and Healthcare professionals in USA!

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

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