Matt Candy, IBM - DMX Dublin 2016
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Designing for Diffrentiation: Customer Experience in the Cognitive Age. Matt Candy, Vice President & European Leader at IBM Interactive Experience.
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Matt Candy, IBM - DMX Dublin 2016
- 1. Designing for Differentiation: Matt Candy Vice President & European Leader IBM Interactive Experience Customer Experience in the Cognitive Age @matthewcandy @ibminteractive
- 4. 6
- 7. Charles and Ray Eames moved fluidly between the mass-production of objects for everyday use and the transmission of ideas in anticipation of the global ‘information age’. They were driven by philosophical ideals that valued knowledge, discovery and discipline; embraced the potential of technology and science for the common good; and saw no separation between life and work.
- 8. 10 Source image “Never delegate Understanding.” - Charles Eames
- 9. “Design must reflect the practical and aesthetic in business, but above all, good design must primarily serve people” - Thomas J. Watson Jr.
- 10. “Good design is good business.” - Thomas J. Watson
- 12. 14
- 14. 16
- 15. Rise of machines image - terminator
- 16. Home brew club image -
- 18. 20 Add pics of microsoft products
- 19. 21
- 20. Replace with higher resolution depicting internet explosion
- 22. Era of obvious is over
- 23. 25
- 26. 28 But with cognitive power comes responsibility
- 27. 29
- 29. Design thinking
- 30. Let me show you how we’re doing this today…
- 31. Global elderly population Japan’s elderly population 25% 40% 2013 2050 2015 2055 12% 21% 1 Re-imagining Elder Care in Japan
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- 33. ç 35
- 34. ç 36
- 35. 37 Dinasoar video “How about we make a story together?” reating toys that learn and teach
- 36. A toy that is customised, listens, learns from, adapts and grows with the child.
- 38. A toy that is customised, listens, learns from, adapts and grows with the child.
- 39. “We’re building a product for the consumer that has benefit for millions and not just the few”
- 40. 3 Intuitive travel planning
- 45. Implications for Experience Design Taking insight into action through a wider lens of experience
- 46. The importance of curation will increase Implications for Experience Design Taking insight into action through a wider lens of experience
- 47. The importance of curation will increase Implications for Experience Design Taking insight into action through a wider lens of experience Design teams will need to change
- 48. Implications for Marketers/Business Embracing customer disruption will be key
- 49. Openness will be the theme of the day Embracing customer disruption will be key Implications for Marketers/Business
- 50. Openness will be the theme of the day Embracing customer disruption will be key New People & changes to culture Implications for Marketers/Business
- 51. “Our machines should be nothing more than tools for extending the powers of the human beings who use them.” - Thomas J Watson Jr.
- 52. “In the future, every decision that mankind makes is going to be informed by a cognitive system like Watson and our lives will be better for it.” - Ginni Rometty, Chairman, President and CEO of IBM
- 55. Visit ageofdesign.designweek.co.uk to find out more….