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Masters of Visualization 1 Pixel 1 Pixel  的改變世界
10 years in visual design Will argue over 1 pixel Thinks visual should have as much impact as music Loves bubble tea Allen Chan -  詹智堯
A Bit About Us Our Story Inspire & Be Inspired On the Agenda
A Bit About Us
Fully visualize what others can’t Breathe life into ideas and lifeless wireframes What We Do
Create emotional connections with the audience What We Do
But Also...
Provide pretty intense visual specs But Also...
More...
And More...
And More...
And a Bit More...
And a Bit More...
And a Bit More...
And then...
What Usually Happens
Have strong personal preferences Often too idealistic / perfectionists We Also
Maek typos Always ask for your opinion  (doesn’t mean we will accept them) We Also
Pretty weird and expressive people Fun and terrible to be with We Also Always fun with visual designers...but be prepared for the worst!
Our Story
No standard to “beauty” Everyone is a designer, and wants to be one (verbally) Design is Subjective
Occasional “strong opinions” from above Never a priority for RDs So what can we do? Design is Subjective
We Lead &  I n s p i r e
Align everyone to a common goal Set the  Direction “ There is gold at the end of the rainbow.”
Show something they’ve never seen Create  Excitement By Manabu Ikeda
Fascinate people with details Create  Excitement By Manabu Ikeda
Draw the audience, make them feel a part of it Create  Emotions
The “Titanium Story”
Boring Gets in your way Causes trouble Boring Scary Not fun Boring Clueless Security Software is...
Traditionally it looked like.... Some Samples
Clean Informational Carries the brand Traditional Not exciting Trend Micro Internet Security 2010 But...
“ Smarter, lighter, easier” PM: “ Something small and black” We think: “ A design that’s cool, refreshing, and different” Trend Micro Titanium Concept
Can we use flash?Can we use PNG?Can we create “shadows” on the console?Can we do animations?Can we have transparency?How do we make it skinnable? Is black a good color?Localization issues on a small UI? Concerns
We looked for other securities What Can We Reference?
Boring.
Other consumer software What Can We Reference?
Engaging Less cluttered information Clear UI elements (buttons, icons, minimal labels) Colorful, stylish Trending to the “darker” side Ready for Touch? What Can We Pickup?
So we did some exploring...
Style exploration -- light weight, smart Animations, visual cues Early Concept
Then we get “The Brick” If We Cannot Achieve It...
We Wanted it to Say
1st Official Mockup  (Internally)
Too much controls Button not apparent Too dark Doesn’t carry the “brand” Unclear status Issues
Color variations, transparency for lighter feel Carry the Trend Micro brand So We Explored More
Different materials & finishes More high-tech / smarter feel And More...
Then requirements changed... (And lots of opinions) ((As always))
So We Changed
Localization issues Not “clean” enough Button clarity Still too dark UI & Visual designer back  to the drawing board And We Thought Again
We Evolved...
Reduced & shortened wording Clearer controls Cleaner, smoother colors Lighter, simpler, smarter And... The Result
The Team was  Excited !
Now to Make it Happen
We Looked for Solutions
We Looked for Solutions
We Worked on the Details
We Breathed Life
We Breathed Life
We Gave it Personality
We Optimized PNG crunching reduces 30~70% file size Before (rough #) 4 Folders6MB250 files 4 Folders6MB250 files After 1 Folder179 Kb8 files 1 Folder179 Kb8 files
Achieved By Turning this Into These (Image Sprites)
We had fun in and out We raised the visibility On the Side
 
 
Internal posters We Had More Fun
Shirts, mail, booths We Had More Fun
Designed the Retail version & imagined the box We Reached Out
We Made a Video!
It Matters Good designs are: Technically feasible Have business value Sustainable / lasting Echoing to the audience Tells a story
Characters =  Functions Storyline =  Flows Audience =  Users Telling the Story
UI Designers =  Script writer Visual Designers =  The director Telling the Story
Animation is no longer a luxury Builds mental model in user’s heads Telling the Story
Make the Story Believable
How would you like the audience to enjoy the movie? It’s Like... = =
Inspire & Be Inspired
Draw From Everyday Life
Step Closer, Feel Everything
It’s better to be a guy Look Where Least Expected
Know your foundations Make It Part of You
Lastly...
Every color, pixel, shape makes a difference People Are Visual
Always have a reason for what you’re doing Believe in Yourself

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UiGathering Talk - Masters of visualization / by Allen Chan