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Marketing Man takes off his Tie: Customers, Communities and Communication

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IWMW
IWMW

Talk on "Marketing Man takes off his Tie: Customers, Communities and Communication" by Peter Reader at IWMW 2007. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/reader/

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Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication
Customers, Communities and Communication What are we trying to address? What do our customers actually want? What are the problems and tensions? What options are available? So how can we meet this challenge? Questions and answers, maybe
Customers, Communities and Communication Marketing is human activity directed at satisfying needs and wants through the exchange process’ Kotler
Customers, Communities and Communication Public relations is the planned and sustained development of mutual understanding between an organisation and its publics. Institute of Public Relations
Customers, Communities and Communication What are we trying to address? Positioning of universities Developing our markets Communicating our messages Providing market intelligence and much more…..
Customers, Communities and Communication Who are our customers ? Students Prospective students Staff Government and funding bodies and a million other stakeholders…...
Customers, Communities and Communication What are the problems and tensions? So whose web is it? Who agrees priorities? Which audience takes priority? How do we measure success? and what about social media…..
Customers, Communities and Communication Most academics use language for which they should be hanged. But journalists have to use cheap, crass, simple language of the people.’ Tim Radford, former Science Editor, The Guardian
Customers, Communities and Communication What are the options and challenges? Word of mouth is still the holy grail Rapid growth of social media User generated content and citizen journalism Huge challenges to institutional risk and what is coming next……
Customers, Communities and Communication Comment is free, but facts are sacred. C.P.Scott
Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication

More Related Content

Marketing Man takes off his Tie: Customers, Communities and Communication

  • 1. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication
  • 2. Customers, Communities and Communication What are we trying to address? What do our customers actually want? What are the problems and tensions? What options are available? So how can we meet this challenge? Questions and answers, maybe
  • 3. Customers, Communities and Communication Marketing is human activity directed at satisfying needs and wants through the exchange process’ Kotler
  • 4. Customers, Communities and Communication Public relations is the planned and sustained development of mutual understanding between an organisation and its publics. Institute of Public Relations
  • 5. Customers, Communities and Communication What are we trying to address? Positioning of universities Developing our markets Communicating our messages Providing market intelligence and much more…..
  • 6. Customers, Communities and Communication Who are our customers ? Students Prospective students Staff Government and funding bodies and a million other stakeholders…...
  • 7. Customers, Communities and Communication What are the problems and tensions? So whose web is it? Who agrees priorities? Which audience takes priority? How do we measure success? and what about social media…..
  • 8. Customers, Communities and Communication Most academics use language for which they should be hanged. But journalists have to use cheap, crass, simple language of the people.’ Tim Radford, former Science Editor, The Guardian
  • 9. Customers, Communities and Communication What are the options and challenges? Word of mouth is still the holy grail Rapid growth of social media User generated content and citizen journalism Huge challenges to institutional risk and what is coming next……
  • 10. Customers, Communities and Communication Comment is free, but facts are sacred. C.P.Scott
  • 11. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication