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Marketing Automation at Scale- Strategies from the Boardroom

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CleverTap
CleverTap

Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.

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Marketing Automation at Scale Himanshu Periwal VP, Growth ixigo.com
Loved by over 100 Million travellers, ixigo is India’s leading travel metasearch & marketplace ● Named as the fastest growing travel app in India by Financial TImes & Kalagato ● In 2 years: ○ From 10 Million to 60 Million App Installs ○ From 4 Million to 17 Million MAUs ○ 1.7 Billion Screen Views per month About ixigo
What is marketing automation? Smarter data-driven engagement for better performance and conversions at scale Personalization & segmentation for better engagement at every touchpoint of user journey Achieve scale & reach, multi-channel, geo-targeted, behavioral targeted Use of tools to streamline, automate & track your marketing engagements
+12%users prevented from churning (B2C industry average) Reactivation
+16%boost in sales (B2C industry average) Cross-sell & up-sell
Framework to scale-up marketing AARRR framework Source: Dave McClure’s Pirate Metrics for Startup Growth
21x growth in transactions over 3 years Mix of various strategies all leveraging marketing automation at scale Retargeting & Remarketing User Segmentation Personalization & Dynamic Content ExperimentationUser Journey & Drip Campaigns
1.78ximprovement in CTRs & flight searches User Segmentation
Personalization & Dynamic Content +14%increase in international flight bookings
+23%increase in hotel bookings Retargeting & Remarketing
1.44ximprovement in conversion rate for users in this cohort User Journey & Drip Campaign
+72%better conversions from these users; achieved after 5 design & product iterations Experimentation
Build automated marketing campaigns that scale with you, whether you have hundreds of users or billions.
Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. We collect data from the following sources in real-time How does CleverTap function? … and enable the following channels of marketing automation Unify User across devices & apps + Realtime Segmentation + Automated actionable Insights Desktop Microsite Mobile Websites CRM Data Partner Platforms (API) Partner / Offline Data Push In App SMS Facebook Remarketing Email Web Pop Ups Ad Networks / DSPs Trigger Workflows Apps
Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. Connected Campaigns: Journeys ● A campaign builder to visualise user communication matrix ● Automate engagement across any channel ● Improve your media marketing ROI by addressing user drop-off ● Tweak and A/B test your messaging across millions of users on the fly
Marketing Automation at Scale- Strategies from the Boardroom
Marketing Automation at Scale- Strategies from the Boardroom
Marketing Automation at Scale- Strategies from the Boardroom
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Marketing Automation at Scale- Strategies from the Boardroom

  • 1. Marketing Automation at Scale Himanshu Periwal VP, Growth ixigo.com
  • 2. Loved by over 100 Million travellers, ixigo is India’s leading travel metasearch & marketplace ● Named as the fastest growing travel app in India by Financial TImes & Kalagato ● In 2 years: ○ From 10 Million to 60 Million App Installs ○ From 4 Million to 17 Million MAUs ○ 1.7 Billion Screen Views per month About ixigo
  • 3. What is marketing automation? Smarter data-driven engagement for better performance and conversions at scale Personalization & segmentation for better engagement at every touchpoint of user journey Achieve scale & reach, multi-channel, geo-targeted, behavioral targeted Use of tools to streamline, automate & track your marketing engagements
  • 4. +12%users prevented from churning (B2C industry average) Reactivation
  • 5. +16%boost in sales (B2C industry average) Cross-sell & up-sell
  • 6. Framework to scale-up marketing AARRR framework Source: Dave McClure’s Pirate Metrics for Startup Growth
  • 7. 21x growth in transactions over 3 years Mix of various strategies all leveraging marketing automation at scale Retargeting & Remarketing User Segmentation Personalization & Dynamic Content ExperimentationUser Journey & Drip Campaigns
  • 8. 1.78ximprovement in CTRs & flight searches User Segmentation
  • 11. 1.44ximprovement in conversion rate for users in this cohort User Journey & Drip Campaign
  • 12. +72%better conversions from these users; achieved after 5 design & product iterations Experimentation
  • 13. Build automated marketing campaigns that scale with you, whether you have hundreds of users or billions.
  • 14. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. We collect data from the following sources in real-time How does CleverTap function? … and enable the following channels of marketing automation Unify User across devices & apps + Realtime Segmentation + Automated actionable Insights Desktop Microsite Mobile Websites CRM Data Partner Platforms (API) Partner / Offline Data Push In App SMS Facebook Remarketing Email Web Pop Ups Ad Networks / DSPs Trigger Workflows Apps
  • 15. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. Connected Campaigns: Journeys ● A campaign builder to visualise user communication matrix ● Automate engagement across any channel ● Improve your media marketing ROI by addressing user drop-off ● Tweak and A/B test your messaging across millions of users on the fly