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Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.BUONGIORNO.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
TV Repair
Photo by Ian Primus
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.SINCE 2007.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.SINCE 2016.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.THE FAMILY.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.THE CATS.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Alexa
.AND ALEXA.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
I’m 🤔 & 🙀
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
just because we could...
or it seemed like a cool thing to do
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
DISCLAIMER
I don’t know anything about the future
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
So how did we get here?
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.BACK IN.
.2005.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Solutions that nobody would use
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Journey to the interface
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
doing the right things
vs. doing things right
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
services that people love and
organisations are proud to provide
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
I had no clue about service design
Not a lot of people did...
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
How are we going to find clients
A challenge that a lot of service designers still struggle with...
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.I WASN’T ALONE.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.SET OUT ON.
.A JOURNEY.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
You want me to do what?!
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.WE WON.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.THERE WAS NO.
.TURNING BACK.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
be genuinely
interested
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Doing research (sometimes)
is the biggest learning
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Solutions that
facilitate curiocity
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Interact, engage & be curious
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
The battle of not knowing
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
I was educated to have the answers
"We're paying you to come up with the smart solution."
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Help us to explore the future.A TURNING POINT.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Foto van RWS co-creatie
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Oh 💩 !
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Is that really the problem?
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
gently force some
humbleness upon them
💪
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
What are you doing here?
WHAT ARE.
.YOU DOING.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Create reasonable doubt
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
What should I buy for 5 euro
VALUE.
.FOR.MONEY.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
🇳🇱 flags and
some humbleness
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
There are many truths out there
We don’t need to have all the answers...
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Embrace uncertainty
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
🙏
Trust the process
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Quote Mauro
Our ability to
prototype is what
sets us apart.
-- Mauro Porcini
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
.I COULD.
.HAVE KNOWN.
.....
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Klm surprisus viering en/of
boekuitreiking
CREATING.
.A STAGE.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Harry potter books
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
“A prototype is worth 1000 meetings”
-- Tom & David Kelley
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
The book was ready
IT’S READY!.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
IT DOES.
.NOT SCALE.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
THINGS PEOPLE.
CAN’T HIDE IN.
THEIR DRAWER.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
OR DELETE.
FROM THEIR.
COMPUTER.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
“Make things in order to think
rather than thinking what to make”
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
SOMETHING.
MAGICAL.
HAPPENS.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
BORDERS.
DISAPPEAR.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Voorbeeld van tool making
WE ARE.
TOOLMAKERS.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Get out of our heads (and screens)
and into our hands
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Making as way to
shape the future
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
STILL ON.
.A JOURNEY.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Uncomfortable and
scary journey...
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
The most scary thing
had yet to come
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
goodbye
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
“Create work that will be
missed if it was gone.”
-- Seth Godin
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
A passionate and deeply involved
community
GLOBAL.
.COMMUNITY.
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Be part of it 💪
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Do NOT settle
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
🤔
“Design for the future we want.”
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
be curious and engage with the world
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
be curious and engage with the world
be humble and vulnerable
create and collaborate
don’t settle
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
be curious and engage with the world
be humble and vulnerable
create and collaborate
don’t settle
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
be curious and engage with the world
be humble and vulnerable
create and collaborate
don’t settle
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
I love tech but and
care about people
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Marc Fonteijn
© Service Design Show
14 11 2019 / Rome
World Usability Day
Grazie ServiceDesignShow.com
/servicedesignshow
/servicedesignshow
Marc Fonteijn
marc@servicedesignshow.com
/in/marcfonteijn
🙏
SERVICEDESIGNSHOW.COM/WUDROME

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