Make Amazon’s Customers Your Customers by Jeff Rafuse
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This document promotes Amazon Payments and describes how it allows customers to pay on a merchant's website using their existing Amazon account information. It highlights that Amazon Payments offers secure payments, proven fraud detection, and a frictionless mobile shopping experience. Customers can complete checkout in just three clicks without leaving the merchant's site. The document also shares testimonials from merchants who saw a 10% increase in conversions after implementing Amazon Payments. It notes that Amazon Payments handles fraud protection and chargebacks according to Amazon's policies. Overall, the document pitches Amazon Payments as a way for merchants to gain Amazon customers and improve checkout conversion rates.
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Make Amazon’s Customers Your Customers by Jeff Rafuse
- 1. Make Amazon’s Customers Your Customers JEFF RAFUSE
- 2. Amazon Payments Millions of Amazon buyers can login and pay on your website or mobile site with the information already stored in their Amazon account
- 3. Secure payments Scalable infrastructure Proven fraud detection Frictionless mobile shopping
- 4. Customers can pay in three clicks without ever leaving your website.
- 5. Help increase conversion with fewer clicks with Amazon Payments What you get • Amazon customers can breeze through checkout using the shipping and payment information stored in their Amazon accounts. • Give Amazon buyers a familiar choice they already know and trust. • Transactions are covered by Amazon’s A-to-z guarantee, offering buyers the same confidence and protection as when they purchase products on Amazon.com. How it works for you What customers are saying
- 6. Help increase conversion with fewer clicks with Amazon Payments What you get • When buyers pay with Amazon, you get the customer’s name, email address, zip code and shipping address. • Amazon Payments provides a set of widgets and APIs that you embed on your site and integrate with your back-end systems. How it works for you What customers are saying
- 7. Help increase conversion with fewer clicks with Amazon Payments What you get How it works for you What customers are saying “ ” We saw a 10% lift in overall conversion on our site by adding Amazon Payments, which significantly contributes to the growth of our business. Amazon Payments helps us convert more browsers into buyers. – Kevin Palmer, Senior Director of Online Marketing, The Clymb “We’re seeing new customers who are transacting more easily. It’s a benefit to us and a benefit to customers, so we’re pretty excited about it. – Brad Jaehn, VP, Product, GoGo
- 8. Make mobile shopping frictionless with Amazon Payments • Instantly mobile - Amazon Payments widgets are touch enabled for use on tablets and mobile devices • Customize the experience - choose a widget size that best suits your site design Help improve mobile conversion by enabling your customers to buy on any device in just a few clicks
- 9. Amount in fraudulent transactionsTrue cost with chargebacks, fees, and merchandise replaceme The true cost of every $1 in fraudulent transactions is $2.70 (1) $2.70 $1 Help Reduce Fraud with Amazon Payments Protect your business with the same sophisticated fraud detection technology used by Amazon.com at no additional cost. Help reduce bad debt with full protection from fraud-related chargebacks that satisfy our payment protection policy Cost of fraud (2) Sources: 1.LexisNexis®, 2012 True Cost of Fraud.
- 10. Average Monthly Transaction Volume Percentage of Transaction Per Transaction Fee $100,000 and more 1.9% $0.30 $10,000-$99,999.99 2.2% $0.30 $3,000-$9,999.99 2.5% $0.30 $0-$2,999.99 2.9% $0.30 • Standard rate: 2.9% + $0.30 per transaction • Processing fees blended across all card types • Discounts for micropayments No add-on fees, period. You know up front what you will pay because there are no hidden fees or add-ons for monthly use, setup, cancellation or unused authorizations.
- 11. You have complete control of your brand while offering the seamless Amazon Payments customer experience No redirects
- 12. If you have questions, please stop by our booth and don’t forget to register for your chance to win a Kindle Fire HDX. Visit our booth Get started at payments.amazon.com
Editor's Notes
- TRUSTED BY CUSTOMERS: Make Amazon's customers your customers with a simpler way to pay. Amazon buyers are highly satisfied with their payment experience on Amazon. Add Amazon Payments to your site and give them a familiar choice they already know and trust.
- Help increase conversionProviding an easier and trusted payment flow can help increase conversion.Customers can pay in just three clicks without leaving your website and without re-entering information.Reduces friction in the checkout pipeline, which can lead to lower cart abandonment and higher conversion.One of our sellers reported a 10% increase in site-wide conversion by adding Amazon Payments.
- We offer volume discounts on processing fees for all transactions equal to or more than $10. These discounts are available by application only. Discount levels for an account are based on the average transaction payment volume for the three months preceding the application date. We also offer discounts for micropayments and nonprofit organizations.Rates for Micropayments:For transactions less than or equal to $9.99, we offer a fee of 5.0% + $0.05 per transaction.Rates for Nonprofit Organizations: All 501(c)3 organizations using Amazon Payments to process donations are eligible for a discounted transactional rate of 2.2% + $0.30 per transaction.