Machine Learning for SEOs - SearchLeeds - Britney Muller
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Machine Learning is becoming more and more accessible and will free up our time to work on more strategic tasks!!! Start exploring your ML opportunities today with these tools!
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Machine Learning for SEOs - SearchLeeds - Britney Muller
- 1. Machine Learning for SEOs @BritneyMuller Senior SEO Scientist
- 5. Machine Learning is becoming more accessible & will free us up to work on higher level strategy.
- 6. Machine Learning for SEOs #1 Machine Learning Examples #2 What is Machine Learning? #3 Tools & Resources
- 13. @BritneyMuller
- 15. How Can Machine Learning Help YOU!?!
- 16. Content Research Shout out to Kameron Jenkins for talking about this tool!
- 17. Automate Videos
- 23. #TTTLIVE19
- 24. #TTTLIVE19
- 27. @BritneyMuller
- 28. @BritneyMuller
- 31. @BritneyMuller
- 32. Machine Learning will free us up to work on higher level strategy.
- 33. Machine Learning for SEOs #1 Machine Learning Examples #2 What is Machine Learning? #3 Tools & Resources
- 34. What is Machine Learning? Machine Learning is a subset of AI that combines statistics & programming to give computers the ability to “learn” without explicitly being programmed.
- 36. But, how does it ‘learn’!?
- 40. If Machine Learning was a car data would be the fuel.
- 43. Gboard - the Google Keyboard
- 44. Training data will get better & Machine Learning will free us up to do more strategic work.
- 45. Machine Learning for SEOs #1 Machine Learning Examples #2 What is Machine Learning? #3 Tools & Resources
- 47. #TTTLIVE19
- 51. @BritneyMuller
- 52. Use Google's own NLP to know how G is understanding your content (vs your competitors)!!!
- 55. #TTTLIVE19
- 59. CPU > GPU > TPU
- 60. Our Data Science Team at Moz is innovating in this space and have developed ground- breaking features coming soon!
- 61. Getting Started • Search ‘Harvard CS109’ in GitHub • Google CodeLabs – Break things!!! • MNist --The “Hello World!” of Machine Learning • Colab Notebooks OR Jupyter Notebooks • Learn With Google AI • Image-net.org • Kaggle • MonkeyLearn
- 62. • Yearning Learning (free book preview by Andre Ng) • Neural Networks & Deep Learning • Correlation vs Causation (by Dr. Pete!) • Exploring Word2Vec • The Zipf Mystery • BigML • Targeting Broad Queries in Search • Project Mosaic Books • Algorithmia • How to eliminate bias in data driven marketing • TensorFlow Dev Summit 2018 [videos] • NLP Sentiment Analysis • Talk 2 Books • The Shallowness of Google Translate • TF-IDF • LSI • LDA • Learn Python • Massive Open Online Courses • Coursera Machine Learning • RAY by Professors at UC Berkeley Advanced Resources
- 63. ML for SEO Takeaways: ➢ 1. Machine Learning combines statistics & programming ➢ 2. An ML model is only as good as its training data ➢ 3. YOU can create a ML model today ➢ 4. ML will help us level up as an industry! ➢ 5. Diversity is paramount in ML
- 64. Thank You!