Look who's talking now
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This document summarizes the author's experience moving from heading the web services team at a modern, centralized university to a traditional, decentralized university. At the modern university, there was a strong emphasis on branding and visual identity across a centralized website. However, at the traditional university, websites were managed separately by different departments, leading to duplication, incorrect information, and a lack of consistent branding or user experience. The author outlines steps to improve communication, gain support from top administrators, and reshape the web team to develop a unified online identity and branding while still supporting individual departments.
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Look who's talking now
- 1. Look who’s talking now Alison Wildish Head of Web Services, University of Bath #iwmw2008 Leaving the comfort and (relative) freedom of the modern University to take on the traditional… did I have it easy before?!
- 2. Head of Web Services 2000-2007 ‘New’ University Vocational Forward thinking Centralised Inc. web team Strong commitment to marketing Emphasis on brand + visual identity …
- 5. BUZZ
- 6. She’s got it easy But we’re a serious Uni I wish we could do some of that Management wouldn’t allow it Ok for some No resources Cool Interesting Tried that Different for us
- 7. Head of Web Services 2008 Traditional University Research-led Conservative De-centralised Exc. web team Devolved marketing Emphasis on quality : research output …
- 9. The Edge Hill website…
- 12. Multiple sites by multiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience
- 13. How can you manage if you don’t manage?
- 14. Edge Hill Bath Centralised Editorial control Strong branding Strong visual identity Little e-Administration Common view to the web De-centralised Lack of editorial control No branding Inconsistent visual identity Lots of e-Administration No common view to the web
- 15. WARNING
- 24. Step 2: Go to the top
- 28. Step 4: Manage
- 29. Re-shaping team… Refined approaches to support Emphasis on development and marketing/comms Web Designer Working with externals to develop ‘online identity’
- 31. NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt
- 40. Did I have it easy before?