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Look Before you leap- Making the career switch -
Patrick Ambron | Co-founder & CEO |brandyourself.com
• My background
• making the leap to start brandyourself
• how you can make the leap too
how brandyourself
came to be
this is pete.
star student. top internship candidate.
BrandYourself co-founder.
Peter Kistler
when hiring managers googled ��pete kistler” 

they didn’t find the star student…
they found pete kistler the criminal
same name, two very
different people
pete had to fix his
results immediately
this guy
Unfortunately, Pete wasn’t:
this guy
or
Names are Googled Every Day
HR departments Required to
Google Candidates
we realized this is a big problem for a lot of people
we made it our mission to
help everyone put their
best foot forward online
we launched in 2010 at Syracuse university:

No marketing Budget, no resources, no clue
it started with a lot of building
and rebuilding
and more rebuilding
Until we launched!
(it took a while for our site to look like this)
50 full-time employees
over 300,000 Customers
$5 Million in funding
Inc’s 35 under 35
Where we are now
why make the
career switch?
I’m not
learning
anything
i hate my job
I want to set
my own hours
I want to be part of
something bigger
I want to do
what I love
i want to be my
own boss
I work with
“old” people
How to make the
change & get out there
freelance
work for
a Startup
build
something
Freelance
Decide on what you can offer
• writing
• Marketing
• Design
• Project management
• Finance
• programming
• Teaching/Tutoring
• Administrative
where to find freelance gigs
*don’t be afraid of offering free services to the right people
work for a startup
*yes, we’re hiring!
where to find startups
build something
*a much larger convo
for another day
How to brand Yourself
for the next step
Get on Social Media1
GET A domain NAME2
YOURNAME.COM
yourname.net
yourname.org
Create a Personal Website3
*include your portfolio (show off your skills)
start a blog related to your skill
4
*write about things related to your new career
5 USE YOUR REAL NAME
good: Not so good:
@johnsmith @bigj151
*so search engines can find THE content about you
A SOLID ONLINE
PERSONAL BRAND WILL
HELP POSITION YOU FOR
YOUR NEW CAREER
and help you
make the leap
Thanks!
website: brandyourself.com
Email: support@brandyourself.com
Phone: 315-565-1799
need help branding yourself for the next step?
<a href="https://www.flickr.com/photos/22643961@N00/206770217/">Lumatic</a> via <a href="http://
compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
<a href="https://www.flickr.com/photos/39276305@N08/4455129423/">Christophe Kiciak</a> via <a
href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
Orange pencil
swing leap
Photo Credit: <a href="https://www.flickr.com/photos/99750387@N07/9427075940/">mahashaheen</a> via <a
href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
fish bowl leap
photo sources

More Related Content

Look Before You Leap: Tips for Making the Career Switch (by @BrandYourself)