Lju Lazarevic
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Graph databases are based on graph theory and use nodes and relationships to store data. They are a type of property graph database that can scale easily. Graph databases are well-suited for applications that rely on relationships between data, need to find patterns in behavioral data, or require linking disparate data sources. Specifically, they are effective for fraud detection by identifying patterns across entities, providing a 360-degree view of customers by linking their various profiles and activities, and making recommendations by leveraging connections in user data.
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Lju Lazarevic
- 1. What is a graph database?
- 2. Agenda • Graph theory – The Seven Bridges of Königsberg • What is a property graph database? • Why graph databases are great • Where does a graph database dominate? Some examples • Summary
- 3. Graph Theory – The Seven Bridges of Königsberg Node (Vertex) Relationship (Edge)
- 4. What is a property graph database? 4
- 5. Why graph databases are great - buying trainers 5
- 6. Why graph databases are great - buying trainers 6
- 7. Graph use-cases • Fraud Detection • 360° customer view • Recommendations 7
- 8. Great graph use-cases – Fraud detection 8
- 9. Great graph use-cases – Fraud detection
- 10. Great graph use-cases – Fraud detection Pattern: Identical National Insurance Number related to different entities Pattern: Identical phone number related to different entities
- 11. Great graph use-cases – 360° customer view 11
- 12. Great graph use-cases – 360° customer view 12 External CRM Marketing Product Orders
- 13. Great graph use-cases - Recommendations 13
- 14. Summary • Property graph databases: • are based on graph theory • hold properties for the nodes and relationships • can scale and grow easily • Graph databases are a fantastic fit in applications where: • relationships are important as the data they link • we want to search for behavioural patterns • we want to join disparate data sources together 14
- 15. Questions? 15
Editor's Notes
- It all began with graph theory. One of the most popular examples of the use of graph theory application is the Seven Bridges of Konigsberg. Taking the problem, it can be simplified down to nodes (the islands) and relationships (the bridges). Wiki defn: he study of graphs, which are mathematical structures used to model pairwise relations between objects
- Can recommend anything, a product, a service, next best action… Use patterns within the graph to make suggestions/completions based on specific items/item groups bought by others