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Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

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Eric Enge
Eric Enge

Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.

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Penguin & Unnatural Links Recovery
First Off... Who Am I?  Co-author: The Art of SEO  President: Stone Temple Consulting, 25+ person SEO and PPC firm  Trainer: Instant E-Training  Founder: Web Site Publishing Companies  Publish > Grow > $ell  Two significant sites exit thus far @stonetemple / + Eric Enge
Penguin Drove Traffic Drops @stonetemple / + Eric Enge
Beware of Unnatural Links @stonetemple / + Eric Enge
Beware of Unnatural Links @stonetemple / + Eric Enge
Panda/Penguin Algorithm Structure @stonetemple / + Eric Enge
Article Directories @stonetemple / + Eric Enge
Directories, forum posts, bookmarks, … @stonetemple / + Eric Enge
Guest Post Spam @stonetemple / + Eric Enge
Does Your Anchor Text Look Like This? @stonetemple / + Eric Enge
Or, Like This? @stonetemple / + Eric Enge
Sample Link Profile  Links: 1,273,452  Linking Domains: 11,897 How do I get started? @stonetemple / + Eric Enge
Start by Categorizing  For example:  Blogs  Pages with multiple links  Sites with more than one linking page  Rich anchor text links  Links from comments  Links from the same “C” block  NoFollow’ed Links  Speeds analysis and clean up  Example: 1M links vs. 10,000 linking domains @stonetemple / + Eric Enge
Criteria “Would you have invested time to get this link if Google did not exist?” “Would you proudly show this to a prospective customer pre-sale?” “Would you show it to your children?” “Did the person giving you the link mean it as a genuine endorsement?” “If argue it that it’s a good link, It’s NOT.” @stonetemple / + Eric Enge
And, Now the Big One You must look at every single linking domain! @stonetemple / + Eric Enge
@stonetemple / + Eric Enge
Reconsideration Guidelines  Be very thorough in your cleanup first!  Don’t waste their time  Be respectful!  Don’t whine or talk about what you lost  Be short and to the point  Nature of problem (stats are good)  What you did to clean it up  Clearly state that you intend to abide by Webmaster Guidelines going forward @stonetemple / + Eric Enge
Unnatural Links Messages (V1)  Worth filing a request here too  Same general guidelines  If you can’t get totally cleaned up quickly:  Consider sending a reconsideration request in to buy time  Show significant progress  Show commitment to totally clean it up  May give you more time before they act  YOUR MILEAGE MAY VARY @stonetemple / + Eric Enge
 How STC Can Help  SpamLink Detective automates categorization  Experienced resources to lead the effort  We can do 100% of the work …  … or coordinate your internal resources  Extensive link clean up experience  4 recent projects with sites with over 1M links  3 had actual penalties  1 had the unnatural links (V1) message  Dozens of other clean up projects  100% recovery success rate @stonetemple / + Eric Enge
Thank You! Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge

More Related Content

Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

  • 1. Penguin & Unnatural Links Recovery
  • 2. First Off... Who Am I?  Co-author: The Art of SEO  President: Stone Temple Consulting, 25+ person SEO and PPC firm  Trainer: Instant E-Training  Founder: Web Site Publishing Companies  Publish > Grow > $ell  Two significant sites exit thus far @stonetemple / + Eric Enge
  • 3. Penguin Drove Traffic Drops @stonetemple / + Eric Enge
  • 4. Beware of Unnatural Links @stonetemple / + Eric Enge
  • 5. Beware of Unnatural Links @stonetemple / + Eric Enge
  • 6. Panda/Penguin Algorithm Structure @stonetemple / + Eric Enge
  • 8. Directories, forum posts, bookmarks, … @stonetemple / + Eric Enge
  • 10. Does Your Anchor Text Look Like This? @stonetemple / + Eric Enge
  • 12. Sample Link Profile  Links: 1,273,452  Linking Domains: 11,897 How do I get started? @stonetemple / + Eric Enge
  • 13. Start by Categorizing  For example:  Blogs  Pages with multiple links  Sites with more than one linking page  Rich anchor text links  Links from comments  Links from the same “C” block  NoFollow’ed Links  Speeds analysis and clean up  Example: 1M links vs. 10,000 linking domains @stonetemple / + Eric Enge
  • 14. Criteria “Would you have invested time to get this link if Google did not exist?” “Would you proudly show this to a prospective customer pre-sale?” “Would you show it to your children?” “Did the person giving you the link mean it as a genuine endorsement?” “If argue it that it’s a good link, It’s NOT.” @stonetemple / + Eric Enge
  • 15. And, Now the Big One You must look at every single linking domain! @stonetemple / + Eric Enge
  • 16. @stonetemple / + Eric Enge
  • 17. Reconsideration Guidelines  Be very thorough in your cleanup first!  Don’t waste their time  Be respectful!  Don’t whine or talk about what you lost  Be short and to the point  Nature of problem (stats are good)  What you did to clean it up  Clearly state that you intend to abide by Webmaster Guidelines going forward @stonetemple / + Eric Enge
  • 18. Unnatural Links Messages (V1)  Worth filing a request here too  Same general guidelines  If you can’t get totally cleaned up quickly:  Consider sending a reconsideration request in to buy time  Show significant progress  Show commitment to totally clean it up  May give you more time before they act  YOUR MILEAGE MAY VARY @stonetemple / + Eric Enge
  • 19.  How STC Can Help  SpamLink Detective automates categorization  Experienced resources to lead the effort  We can do 100% of the work …  … or coordinate your internal resources  Extensive link clean up experience  4 recent projects with sites with over 1M links  3 had actual penalties  1 had the unnatural links (V1) message  Dozens of other clean up projects  100% recovery success rate @stonetemple / + Eric Enge
  • 20. Thank You! Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge