Link Building Dos and Don'ts
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This document provides guidance on link building strategies that comply with search engine guidelines. It begins by establishing the author's expertise and then discusses proper ways to obtain links, such as through high-quality infographics and guest posts on other sites, as well as strategies to avoid like press releases, widgets, or automated link exchanges that are not genuine endorsements. The key principles are that links must be natural citations and not manipulated or bought in any way in order to build useful authority and avoid issues with search engine algorithms.
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Link Building Dos and Don'ts
- 1. No Virginia, Link Building Is Not Illegal
- 2. First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm Columnist: Interviewer:
- 3. Matt Cutts on “Link Building” “It segments you into a mindset, and people get focused on the wrong things” July 9, 2012 interview With Eric Enge @stonetemple / + Eric Enge
- 5. Links Must Be Valid Citations
- 6. You Can’t Vote For Yourself
- 7. You Can’t Stuff the Ballot Box
- 8. Not Bought
- 9. Not Bartered
- 10. Not Stolen Anonymous said: : Cheap Viagra Cialis Levitra Add your comment here
- 11. Press Releases - DO
- 12. Press Releases – DON’T
- 13. Widgets – DON’T Why? Links not seen as valid citations
- 14. Infographics - DO If they are: • Accurate • Relevant • High Quality Info
- 15. Infographics – DON’T If they are: • Not Accurate, OR • Not Relevant, OR • Not High Quality Info
- 16. Matt Cutts on Panda/Penguin - Infographics “I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.” July 9, 2012 interview With Eric Enge @stonetemple / + Eric Enge
- 17. Manage The Relevance Chain
- 18. Syndication - DO
- 19. Syndication – DON’T • Don’t forget to do at least one of the following: – Noindex the page on the site receiving the content – Rel=canonical the page back to the original page – Include a link on the duplicated page back to the original page
- 20. Guest Posting – DO Columns
- 21. Guest Posting – DO High Quality One Offs
- 22. Guest Posting – DON’T Think About Maximizing The # of Domains
- 23. Guest Post – DON’T Implement Stupid Links Like This
- 24. Guest Posting - DON’T Unrelated Content Using Rich Anchor Text
- 25. Guest Posting – DON’T Related Content Using Rich Anchor Text How to Get the Best Travel Deals • Book early. People who wait until the last minute almost always pay higher prices. • Use the Internet. Websites such as travelocity can help you save hundreds of dollars on air travel and hotels. • Try a vacation rental rather than a hotel. • Look for travel package deals to help cut down the overall cost of both airfare and hotels combined. This guest post was provided by Sarah Smith an avid traveler who also blogs for www.Travelocity.com.
- 26. Guest Posting – DON’T Rich Anchor Text in Attribution Susie Powers writes about wealth automation software for The Acme Software Company.
- 27. DO Aim High
- 29. Five Judgments of Link Quality “Would you have invested time to get this link if Google and Bing did not exist?” “Would you proudly show this to a prospective customer pre-sale?” “Would you show it to your children?” “Did the person giving you the link mean it as a genuine endorsement?” “If you have to argue it that it’s a good link, It’s NOT.”
- 30. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com