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Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Nu4Us Or, Emergent media for  Person-to-Person Communication
Image Sources: Chick:: http://www.flickr.com/photos/cliche/3389201880/in/photostream/ Eggs: http://www.flickr.com/photos/cursedthing/448971179/
DOT  POINTS
Image Source: http://www.flickr.com/photos/daybeezho/3219180710/
Image Sources: http://www.flickr.com/photos/bigberto/3031202366/ http://www.flickr.com/photos/leonardlow/310039863/ http://www.flickr.com/photos/turkletom/4325703868/ Geotagging Augmented Reality Games
Personal Location Applications Augmented Reality Games Better Connections Better Information Better Exploration
UK Households with Internet Access (Source: Office for National Statistics,  http://www.statistics.gov.uk/cci/nugget.asp?id=8  )
Social Media Growth (Source: Global Social Media consumer usage 2006-2009, Universal McCann Wave 4,  http://www.marketing-online.co.uk/wiki/Social_Media_Usage_Statistics  )
UK investment in entertainment products (Source:  http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy )
Google Trends: Augmented Reality (Source:  http://www.google.com/trends?q=augmented+reality&ctab=0&geo=all&date=all )
Geotagging: Google Maps + Photos
Source:  http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
Source:  http://richardleyland.com/  and  http:// www.youtube.com/watch?v =0z_Q3yl4NjM&feature= player_embedded#at =47   Geotagging /  Personal location-based applications
Image Sources: http://gowalla.com/ http://foursquare.com/ http://brightkite.com/
Source:  http://apps.asterisq.com/mentionmap/#user-joannejacobs   Benefits: Issues based connections
Geotagging: How to Blogs/tweets/ Apps Database/ Knowledge Base Game/Tourism experience
Geotagging #FAIL Source:  http://www.augmentedplanet.com/2009/11/do-you-care-about-privacy/
Source:  http://failblog.org/2010/02/11/processor-name-fail/   Source:  http://succeedblog.org/post/352686919/windows-paperclip-succeed   Personal Location Based Apps: Lessons    DON’T: Use ‘because you can’   DO: Provide useful advice/content
Personal Location Based Apps: Implications for P2P Available technology Easy to integrate  Maximises opportunities to access the right people = better connections
Image Sources:  http://www.vr.ucl.ac.uk/projects/arthur/arthur2.jpg   http://www.ict.csiro.au/images/NetworkTech/AugmentedReality1big.jpg   Augmented Reality
Image Sources:  http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2009/3/30/1238411195161/Wikitude-augmented-realit-001.jpg http://maps.google.com/  - Lost city of Pompeii AR: Tourism
AR: Demos
AR: Retailing/work Image Sources: http://www.modivmedia.com/  | http://www.informationinplace.com/upload/CaseImage_vAtoN_New_London_Demo.jpg
Image Sources:  http://www.pranavmistry.com/projects/sixthsense/#PICTURES   http://static.howstuffworks.com/gif/augmented-reality-1.jpg http:// www.google.com/search?hl = en&rlz =1G1GGLQ_EN-GBUK292&q= free+augmented+reality+software&aq = f&aqi =g1&oq = AR: How to
Image Sources: http://2.bp.blogspot.com/_U7Ub7Jpfdtg/Swtp2CJ0XeI/AAAAAAAAAXc/Ws3C2DPBCBc/s1600/augmented-reality-paris-2.jpg http://weareorganizedchaos.com/index.php/category/research-statistics/   AR: Income generation
AR: Adoption Image Source:  http://www.sprxmobile.com/the-augmented-reality-hype-cycle/
Augmented Reality: Lessons Source:  http://succeedblog.org/post/368843980/city-disco-ball-succeed   Source:  http://failblog.org/2010/02/09/running-fail/      DON’T: Put users at personal risk   DO: Add enlightening layers
Augmented Reality: Implications for P2P Visual navigation New understanding of old content  Maximises opportunities to access the right content = better information
Games Image Sources:  http://www.seriousgamesinstitute.co.uk/research/case-studies.aspx?item=54   http://www.happynews.com/news/12182008/serious-games-designed-learning-training-simulation-fun.htm
Games: Immersive Image Sources:  http://www.neoseeker.com/Games/Products/Xbox/total_immersion_racing/   http://allvirtual.wordpress.com/2009/07/01/the-convergence-of-physical-events-and-virtual-events/
Games: Work Image Sources:  http://seriousgamesmarket.blogspot.com/2009/11/serious-games-futuring-medical-training.html   http://blogs.ubc.ca/etec522sept09/2009/11/08/module-9-serious-game-environments/
Games: Mobile Image Sources:  http://www.quicklybored.com/2006/08/pick-qb-as-the-best-post-for-july/game-girls/   http://gamesgizmo.blogspot.com/2008_06_01_archive.html
Games: How to Image Sources:  http://www.isaga.info/   http://www.gdconf.com/
Games: Adoption & Income Generation Image sources:  http://www.emarketer.com/Article.aspx?R=1006508   http://www.mmogchart.com/charts/
Games: Lessons Source:  http://succeedblog.org/post/361898002/wool-sock-succeed   Source:  http://failblog.org/2010/01/24/turnstile-fail/      DON’T: Be dull/irrelevant   DO: Reward engagement
Games: Implications for P2P Immersive/engaging Facilitates creativity  Maximises opportunities to access the right solutions = better exploration
Why Geotagging/AR/Games? Image source: http://mashable.com/2009/10/14/net-usage-nielsen/
What hasn’t been built yet?  (Or done well?) Images from video at  http://vimeo.com/8569187   Filters Ordering Regulation
When will it be too late? WE ARE HERE 2015 (SPECULATION)
better connections Image Sources:  http://kmwaves.org/site/wp-content/uploads/2009/10/social-media.jpg http://www.londonprofiler.org/
better information Image Sources: http://www.scld.org.uk/data/image/image.php/image_247_info_symbol.jpg   http://farm4.static.flickr.com/3128/2756996849_b15bb86dac.jpg
better exploration Image Sources: http://paradelle.files.wordpress.com/2009/07/compass.jpg   http://newsroom.cisco.com/images/CES_second_life_KoolAid_001.jpg
better connections + better information + better exploration = More Effective P2P
Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Twitter: joannejacobs Skype: bgsbjj Skype-in: (+44) 0208 144 9348 Mob: (+44) 07948 318 298 45th slide of  44 slides??? Are you kidding me?  No really, I’m stopping now. Thanks for listening

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