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Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007
- Edge Hill University  Where I’m coming from - The changing web - Yesterday: Where we were at Edge Hill - Today: Where we are - Tomorrow: Where we are going What will the future hold?  - Questions  Contents…
Established in 1885 (Teacher Training, University College) University title in 2006 Size: 8160 FTEs Located in Ormskirk ?! Substantial investment in Marketing… Edge Hill University: In context
 

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Edge Hill University wanted to improve communication with applicants and engage them to increase enrollment. They created an applicant website and community called hi.edgehill.ac.uk to regularly communicate important information electronically. The site allowed applicants to directly interact with current students and each other. Initial results showed the new approach successfully managed applicant expectations and engaged them to choose Edge Hill over other universities.

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The presentation discussed Woodbury University's increasing number of "stealth applicants", or applicants who conduct online research and apply without visiting campus. Over 60% of Woodbury's fall 2015 applicants were stealth applicants, and 56% of enrollees fell into this category. The presentation outlined strategies for attracting and engaging stealth applicants through social media, student bloggers, responsive design, and leveraging online reviews. Data showed these tactics were effective - for example, 80% of stealth applicants followed Woodbury on at least one social platform. The presentation provided examples of successful social media presence and student blogging initiatives to engage stealth applicants.

Me  and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy   !) (Informal) hybrid role – IT Services / Corporate Marketing  Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles Academic Teaching and Learning IT (Services) Current students and staff Easy access to information/services,  communicate messages, support and retain
The wider web:  word of mouth  (user reviews), feeds  More  collaborative  tools – more people have their say The  pro-am  culture… everyone is an expert Prosumer What is a  trusted  source? -  Informal The  changing  web
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00966583759617.حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة | سعر سايتوتكCytotec يتميز دواء Cytotec (سايتوتك) بفعاليته في إجهاض الحمل، الدفع عند الاستلام سايتوتك mifepristone حبوب اجهاض الامارات تنزيل الحمل الاسقاط علاج الاجهاض تسقيط خصيم وين احصلها طريقة cytotec للاجهاض المنزلي الجنين اريد انزل طرق للاجهاض هل يوجد دواء الإجهاض في الشهر الأول الثاني بروجسترون الميفيبريستون والميثوتريكسات اطيح بغيت وين دواء دوا من كيف اتخلص الدورة الشهرية بخصم كم سعر ... mifepristone tablet - cytotec شي ينزل الحمل حبوب تطيح الجنين اشياء تنزل الجنين اطيح سايتوتيك لاجهاض للاجهاض يطيح شي يجهض الحمل حبوب تنزيل الحمل في الشهر الثاني الأول حبوب اجهاض الحمل في الشهر الثاني الأول المجهضات الطبية الميفيبريستون والميثوتريكسات ميسوبروستول والتخلص من النزيف ما بعد الولادة. وهو يحتوي على المادة الفعالة ميزوبروستول. يتوفر حبوب سايتوتك للبيع في الدمام، الرياض، جدة، ومكة المكرمة. حيث يسهل الحصول علىها عبر رقم واتساب أو 00966583759617، ويقدم المورد تسليمًا شخصيًا باليد بأسعار تنافسية. تبحث العديد من النساء في المملكة العربية السعودية عن سايتوتك كخيار بديل للعمليات الجراحية التي تكلف الكثير من الوقت والمال، وتحمل مخاطر صحية عالية. يمكنك الآن الحصول على الحبوب الآمنة والفعالة باستخدام اجهاض سايتوتك للبيع في الامارات العربيه المتحده العين دبي ابوظبي ، هناك حبوب اجهاض سايتوتك المتوفرة بنسبة خصم تصل إلى . تعتبر حبوب اجهاض سايتوتك الحل الفعال والسريع لعلاج مشاكل الحمل الغير مرغوب فيه. نحن نتميز بسرعة التوصيل وتوافر حبوب اجهاض سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي . نحن نقدم خدمة طبية مميزة لبيع حبوب اجهاض سايتوتك للبيع في الامارات العربيه المتحده العين دبي ابوظبي ، وهي تعتبر الحل الأمن والفعال للإجهاض. حبوب اجهاض سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي تضمن الأمان والفعالية العالية. احصل على حبوب اجهاض سايتوتك بسهولة وسيتم توصيلها إليك في الامارات العربيه المتحده العين دبي ابوظبي . لا توجد أي تأثيرات جانبية ويمكن الدفع عند استلام الحبوب مباشرة. يمكن شراء سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي من خلال سبلة البيع والشراء. لنتحدث اليوم عن بيع حبوب سايتوتك للإجهاض في الامارات العربيه المتحده العين دبي ابوظبي . في الامارات العربيه المتحده العين دبي ابوظبي ، يمكننا الحصول على حبوب الإجهاض بشكل قانوني وآمن. سنقدم تفاصيل أكثر لفهم أفضل لتأثير حبوب اجهاض سايتوتك والطرق الآمنة التي يتعين على الأفراد اتباعها عند استخدام هذه الحبوب. نحن نقدم حبوب الإجهاض في الامارات العربيه المتحده العين دبي ابوظبي .يتم توصيل حبوب الإجهاض سايتوتك بسرية تامة إلى جميع مدن الامارات العربيه المتحده العين دبي والطرق الآمنة التي يتعين على الأفراد اتباعها عند استخدام هذه الحبوب. نحن نقدم حبوب الإجهاض في الامارات العربيه المتحده العين دبي ابوظبي .يتم توصيل حبوب الإجهاض سايتوتك بسرية تامة إلى جميع مدن الامارات العربيه المتحده العين دبي ابوظبي ولدينا سايتوتك الأصلي من إنتاج شركة فايزر. لشراء حبوب سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي تواصل معنا عبر الواتس اب او الاتصال هاتفيا✙❇ ❈ ((!!௵[© ) حبوب إجهاض للبيع في رأس ... The حبوب سايتوتك في دبي،حبوب00966583759617 الاجهاض للبيع في الامارات والسعودية وعمان ... — حبوب سايتوتك للبيع في الامارات ومصر السعوديةحبوب سقع

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(My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant:  Prospectus request/course details/websites > Website community
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Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: case2007

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Let the students to the talking...

  • 1. Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007
  • 2. - Edge Hill University Where I’m coming from - The changing web - Yesterday: Where we were at Edge Hill - Today: Where we are - Tomorrow: Where we are going What will the future hold? - Questions Contents…
  • 3. Established in 1885 (Teacher Training, University College) University title in 2006 Size: 8160 FTEs Located in Ormskirk ?! Substantial investment in Marketing… Edge Hill University: In context
  • 4.  
  • 5. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy !) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
  • 6. Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles Academic Teaching and Learning IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain
  • 7. The wider web: word of mouth (user reviews), feeds More collaborative tools – more people have their say The pro-am culture… everyone is an expert Prosumer What is a trusted source? - Informal The changing web
  • 8. Alison is… taking a moment to compose her thoughts… Updated seconds ago
  • 9. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends
  • 10. - Not on the (UK) radar in September 06 3 rd on Alexa stats (Above MySpace, Bebo and YouTube) 1000’s students already using it… Developer platform available The changing web: Facebook
  • 11. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it
  • 13. “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free
  • 14. “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”
  • 15. The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere
  • 16. Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
  • 17. The changing web: trends A University response…
  • 18. The changing web: trends Be afraid, be very afraid…
  • 19. “ Am I bovvered? ” (Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)
  • 20. The changing web: trends Embrace it!
  • 21. The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone
  • 22. The changing web: trends POSITIVES negatives
  • 23. An opportunity not a threat!
  • 24. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in online…” “ We’ll send an email out to the students”
  • 25. The changing web: trends We ‘ got with the programme ’
  • 31. The changing web: trends Where now?
  • 32. They don’t use our stuff so… we’ll integrate with their stuff
  • 33. Where we are going… blogs.edgehill.ac.uk
  • 36. (My vision of) the future… Core student ID Students / Prospective Students UK Federated Access
  • 37. (My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant: Prospectus request/course details/websites > Website community
  • 38. (My vision of) the future… university.ac.uk Info from: - UCAS - TQI - NSS (monthly not annually) - Alumni reviews (graduate prospects) General comments whatuni.co.uk Hotcourses.com Push Guide facebook.com (General) prospective student edgehill.ac.uk Info from: Community Updates (subscription) (Serious) prospective student / applicant
  • 39. (My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in their space… Our students are our marketing and PR What they think, where they go, what they say is everything
  • 40. The changing web: trends Make people trust you!
  • 41. But how? Get out there and keep it real!
  • 42. Everything I have said is gospel because I’ve published it on my blog!
  • 43. Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: case2007