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Lean Business Analysis and UX Runway: Managing Value by Reducing Waste (Natalie Warnert Product Stream)

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IT Arena
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The document discusses how business analysts and UX professionals can collaborate effectively in an Agile environment through a process called the "Analyst and UX Runway". This process involves business analysts and UX professionals working together throughout the product development lifecycle from initial planning through execution and review, with the goal of continuously delivering value to customers through short iterations of planning, development and feedback. The Analyst and UX Runway approach aims to balance upfront planning with flexibility to incorporate frequent customer feedback.

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Lean Business Analysis and UX Runway Managing value by reducing waste Natalie Warnert IT Arena – Lviv, Ukraine October 3, 2015
Agenda • Natalie’s background • Define roles of BA and UX in Agile • Understand Agile role integration • Show example of how this can be done via Runway process (Best Buy example) • Benefits and risks You will leave knowing how to help BAs and UX collaborate to learn quickly
Natalie Warnert • Agile Coach, Project Delivery Mgr • MA, CSP, CSM, PSM Web: www.nataliewarnert.com Twitter: @nataliewarnert Email: info@nataliewarnert.com
Minneapolis, Minnesota, USA
BestBuy.com
What is a BA? Business Analysts  Act as a liaison between Business and IT  Work on requirements for projects  Solve problems  Build specifications for how solutions will work  Define As-Is and To-Be states of the business User Experience Professionals • User Researcher • Information Architect • Visual Designer • Accessibility Specialist • [insert verb here] how a person interacts with a system – Flow – Perception – Ease of use – Understanding What is UX? *Content from Leslie J. Morse
Why is it so hard for UX, analysts and Agile to play nicely? Image source: http://static.comicvine.com/
Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more Source: agilemanifesto.org
Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more But comprehensive documentation is my JOB!
Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more Both of these are important
Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more We can’t just keep changing things ALL THE TIME! Change request? That big design up front is an important plan!
But what about Lean? Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Build > Measure > Learn
Wait… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Is what I produce waste?
But… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop It does not make sense in small pieces!
I do not understand… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop What is not value? All of this is valuable!
I do not understand… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Does that mean I have to work faster? Quality takes time!
It’s a balance! Key integration and engagement at all levels of planning, development, implementation, and feedback to understand and respond to customer desires Image source: worldofDTCmarketing.com
But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning Source: The Lean Startup – Eric Ries
BA’s can analyze and create But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning
But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning Research Prototyping A/B Tests Etc.
But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning At all levels: portfolio, product, team
Analyst and UX Runway Continuously assessing what needs to be done first second just in time (JIT) or not at all (waste) to find the Minimum Viable Product (MVP) MVP = ‘just enough’ to learn
Analyst and UX Runway Big Design up Front to Just in Time to adjust to feedback and improve cycle time Broad requirements to pieces of value and function to learn Focus and detail Time to development and delivery
Analyst and UX Runway +5 +4 +3 +2 +1 Dev Starts
Analyst and UX Runway +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses
Analyst and UX Runway Information Architecture and Visual Design (wireframes & images) Focus for Grooming +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses
Analyst and UX Runway Information Architecture and Visual Design (wireframes & images) Focus for Grooming +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses Focus for story review 10% overlapIntegration capacity Any last details
Cart, Fulfillment, Checkout, Payment
How does it actually work? • Story mapping • Value mapping • Backlog/requirements grooming • Internal reviews and collaboration with entire team (at multiple engagement levels) • Demos of designs, results of research, describing business hypotheses and value learning
Story Mapping Attach Product recommendations Warranty plans Recommend for you Complete your purchase Apple Care Geek Squad Protection Required Accessories
Value Mapping Attach Product recommendations Warranty plans Recommend for you Complete your purchase Apple Care Geek Squad Protection Required Accessories What will bring more value? To business? To customer? User Research, existing metrics, new metrics, developmental complexity
Backlog Grooming/Story Refinement Connect to data feed Data mine and associate parent products with child products Complete your purchase Wireframes Visual Design Output data to front end Organize and display items Write and display text
Sprint Planning Connect to data feed Data mine and associate parent products with child products Customers who bought also bought Wireframes Visual Design Output data to front end Organize and display items Write and display text 1 2 2 3 1
Execution and Review • Sprint 1 = Spreadsheet of associations, data flows/sources, system and user interactions • Sprint 2 = Products associating in a list from database, outputting in front end, visual design (what it will look like) • Sprint 3 = Fully functional prototype with a few test products – enough to learn
Lean testable feature to LEARN
Working TOGETHER Instead of throwing things over the wall: • What the system shall do • How the customer shall interact with the system • How the system shall interact with itself and other systems Collaborate to make the most effective solution in an efficient manner.
Benefits of Runway • Increased quality • Fewer fire drills or emergencies • Less re-work • Faster/effective delivery • Flexibility in design • Consistent product • Predictability
Risks of Runway • Analysis paralysis • Bottleneck creation • Can be manipulated • “Just enough” is not the same for all teams, features, products
What to remember: Planning is not bad Plans should allow for flexibility Continuous learning and validation Value is key – effectiveness over efficiency Image Source: http://blog.thehigheredcio.com/2011/08/31/efficiency-vs-effectiveness/
Thank you & questions Contact: Email: info@nataliewarnert.com Web: www.nataliewarnert.com Twitter: @nataliewarnert

More Related Content

Lean Business Analysis and UX Runway: Managing Value by Reducing Waste (Natalie Warnert Product Stream)

  • 1. Lean Business Analysis and UX Runway Managing value by reducing waste Natalie Warnert IT Arena – Lviv, Ukraine October 3, 2015
  • 2. Agenda • Natalie’s background • Define roles of BA and UX in Agile • Understand Agile role integration • Show example of how this can be done via Runway process (Best Buy example) • Benefits and risks You will leave knowing how to help BAs and UX collaborate to learn quickly
  • 3. Natalie Warnert • Agile Coach, Project Delivery Mgr • MA, CSP, CSM, PSM Web: www.nataliewarnert.com Twitter: @nataliewarnert Email: info@nataliewarnert.com
  • 6. What is a BA? Business Analysts  Act as a liaison between Business and IT  Work on requirements for projects  Solve problems  Build specifications for how solutions will work  Define As-Is and To-Be states of the business User Experience Professionals • User Researcher • Information Architect • Visual Designer • Accessibility Specialist • [insert verb here] how a person interacts with a system – Flow – Perception – Ease of use – Understanding What is UX? *Content from Leslie J. Morse
  • 7. Why is it so hard for UX, analysts and Agile to play nicely? Image source: http://static.comicvine.com/
  • 8. Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more Source: agilemanifesto.org
  • 9. Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more But comprehensive documentation is my JOB!
  • 10. Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more Both of these are important
  • 11. Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more We can’t just keep changing things ALL THE TIME! Change request? That big design up front is an important plan!
  • 12. But what about Lean? Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Build > Measure > Learn
  • 13. Wait… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Is what I produce waste?
  • 14. But… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop It does not make sense in small pieces!
  • 15. I do not understand… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop What is not value? All of this is valuable!
  • 16. I do not understand… Eliminate waste Small batch sizes Only deliver value Shorten the feedback loop Does that mean I have to work faster? Quality takes time!
  • 17. It’s a balance! Key integration and engagement at all levels of planning, development, implementation, and feedback to understand and respond to customer desires Image source: worldofDTCmarketing.com
  • 18. But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning Source: The Lean Startup – Eric Ries
  • 19. BA’s can analyze and create But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning
  • 20. But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning Research Prototyping A/B Tests Etc.
  • 21. But how? • Shorten development lifecycles • Business hypothesis driven experimentation • Validated learning At all levels: portfolio, product, team
  • 22. Analyst and UX Runway Continuously assessing what needs to be done first second just in time (JIT) or not at all (waste) to find the Minimum Viable Product (MVP) MVP = ‘just enough’ to learn
  • 23. Analyst and UX Runway Big Design up Front to Just in Time to adjust to feedback and improve cycle time Broad requirements to pieces of value and function to learn Focus and detail Time to development and delivery
  • 24. Analyst and UX Runway +5 +4 +3 +2 +1 Dev Starts
  • 25. Analyst and UX Runway +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses
  • 26. Analyst and UX Runway Information Architecture and Visual Design (wireframes & images) Focus for Grooming +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses
  • 27. Analyst and UX Runway Information Architecture and Visual Design (wireframes & images) Focus for Grooming +5 +4 +3 +2 +1 Dev Starts User Research (A/B tests, BDUF, Studies, hypothesis validation) Focus to integrate learning and investigate new hypotheses Focus for story review 10% overlapIntegration capacity Any last details
  • 29. How does it actually work? • Story mapping • Value mapping • Backlog/requirements grooming • Internal reviews and collaboration with entire team (at multiple engagement levels) • Demos of designs, results of research, describing business hypotheses and value learning
  • 30. Story Mapping Attach Product recommendations Warranty plans Recommend for you Complete your purchase Apple Care Geek Squad Protection Required Accessories
  • 31. Value Mapping Attach Product recommendations Warranty plans Recommend for you Complete your purchase Apple Care Geek Squad Protection Required Accessories What will bring more value? To business? To customer? User Research, existing metrics, new metrics, developmental complexity
  • 32. Backlog Grooming/Story Refinement Connect to data feed Data mine and associate parent products with child products Complete your purchase Wireframes Visual Design Output data to front end Organize and display items Write and display text
  • 33. Sprint Planning Connect to data feed Data mine and associate parent products with child products Customers who bought also bought Wireframes Visual Design Output data to front end Organize and display items Write and display text 1 2 2 3 1
  • 34. Execution and Review • Sprint 1 = Spreadsheet of associations, data flows/sources, system and user interactions • Sprint 2 = Products associating in a list from database, outputting in front end, visual design (what it will look like) • Sprint 3 = Fully functional prototype with a few test products – enough to learn
  • 36. Working TOGETHER Instead of throwing things over the wall: • What the system shall do • How the customer shall interact with the system • How the system shall interact with itself and other systems Collaborate to make the most effective solution in an efficient manner.
  • 37. Benefits of Runway • Increased quality • Fewer fire drills or emergencies • Less re-work • Faster/effective delivery • Flexibility in design • Consistent product • Predictability
  • 38. Risks of Runway • Analysis paralysis • Bottleneck creation • Can be manipulated • “Just enough” is not the same for all teams, features, products
  • 39. What to remember: Planning is not bad Plans should allow for flexibility Continuous learning and validation Value is key – effectiveness over efficiency Image Source: http://blog.thehigheredcio.com/2011/08/31/efficiency-vs-effectiveness/
  • 40. Thank you & questions Contact: Email: info@nataliewarnert.com Web: www.nataliewarnert.com Twitter: @nataliewarnert

Editor's Notes

  1. Which eventually gets us to the minimum valuable product (Zappos example)
  2. Which eventually gets us to the minimum valuable product (Zappos example)
  3. Talk about how we cannot work in silos. The user does not see this as separate products or flows – it is all one flow to them. Product is a means to an end – BestBuy.com experience is a means to get the user to purchase a product, accessories, protection plans etc. All the way from PDP > Add to Cart – through Thank You Page Add BBY.com homepage again to the end – drill, henry ford Start with example of Accessories
  4. Epic level > break down into experiences Recommendations/Attach: Users who bough also bought, Complete your Purchase > How many to show, what product to show them on, how does the user interact with the items > Pull the feed from database, hydrate the data, show the data in the UI
  5. Maybe get an Excel list of skus?
  6. Recommendations from before