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Lead Generation Services - www.Idea2Result.com

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Adam Fridman
Adam Fridman

This document discusses various link building techniques, including: 1) Links should contain relevant keywords and vary between exact, partial, and non-matched anchor text. 2) Link building has evolved from focusing on quantity to quality, and techniques must adapt to search engine algorithm changes. 3) Consistency is important, and all URLs for a site should redirect to a single canonical version to avoid being treated separately. 4) Recommended techniques include link exchanges, forum commenting, article submissions, social bookmarking, PR distribution, and video submissions.

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Link Building (interactive Q&A) August 3, 2012 1
What is a link? • A link to your website that holds value is going to be a keyword link. This is a text link that has one or more of your major keywords within it. • If you had an Audi dealership then your major keyword would be Audi. A keyword text link could be and look like: Audi Dealer 2
Evolution • From Quantity to Quality – Hard Decisions • Keyword Spamming • Link Spamming • Search Engine Algorithm Updates (Panda, Penguin) • Tools are changing monthly. 3
Consistency • Be consistent in your Link Building: www.mysite.com mysite.com mysite.com/ mysite.com/index.htm while they look the same and go to the same place, they are all treated as separate domains by the Search Engines. 301 REDIRECT TO ONE OF THE ABOVE URLS. 4
Vary Anchor Text Every article to include: 1 exact match, 1 partial match and 1 non-match •exact match anchor text to homepage (i.e. “blue ski boots” to blueskiboots.org) •partial match anchor text to homepage (i.e. “cool blue boots” or “cheap ski boots” to blueskiboots.org) •non-matched anchor text to homepage (i.e. http://blueskiboots.org or “click here” or “check this” to blueskiboots.org) •partial match anchor text to inner pages (i.e. “cheap snow boots” to blueskiboots.org/discounts-on-snow-boots) •This means 75% of our links will be to the homepage with 25% of the links to inner pages. 25% of the links will be exact match, 50% will be partial match, and 25% will be non-matched. 5
Few Link Building Technics • Link Exchanges • Forum and Blog Commenting • Articles Submission • Web 2.0 • Social Bookmarking • PR Distribution • Video Submission 6
Link Partnerships • Offer value. 7
Forum and Blog Commenting • Add Keyword Links to your Forum Sig File • Leave relevant Comments on relevant blogs • 15%-20% 8
Article Submissions • Write 500 word articles on your topic or major keywords and submit to the major article sites : www.ezinerticles.com, www.goarticles.com, www.isnare.com • Find niche article sites or sites that will reproduce articles and approach directly. 9
Web 2.0 • Add links to your Profile Pages in Facebook, Myspace, Bebo, and others • Share bookmarks with Digg, Stumbleupon • Create new pages in Tumblr, Blog.com and update them frequently 10
Social Bookmarking • Social Bookmarking is a process of “tagging” websites as your favourites. 11
PR Distribution • Paid: PRWeb.com (huge distribution) • www.HelpAReporter.com • Free: 12
Video Distribution • Change every video’s Title, Description and Properties (Author) 13
Social Signals 14
Advanced Backlinkbooster.com Ping – Search Engines Place – Internal Networks Post – Social Media Publish – RSS FEEDS Supercharge the links you are building. 15
Advanced Link Wheels 16
Advanced Article Spinning 17
Questions 18

More Related Content

Lead Generation Services - www.Idea2Result.com

  • 1. Link Building (interactive Q&A) August 3, 2012 1
  • 2. What is a link? • A link to your website that holds value is going to be a keyword link. This is a text link that has one or more of your major keywords within it. • If you had an Audi dealership then your major keyword would be Audi. A keyword text link could be and look like: Audi Dealer 2
  • 3. Evolution • From Quantity to Quality – Hard Decisions • Keyword Spamming • Link Spamming • Search Engine Algorithm Updates (Panda, Penguin) • Tools are changing monthly. 3
  • 4. Consistency • Be consistent in your Link Building: www.mysite.com mysite.com mysite.com/ mysite.com/index.htm while they look the same and go to the same place, they are all treated as separate domains by the Search Engines. 301 REDIRECT TO ONE OF THE ABOVE URLS. 4
  • 5. Vary Anchor Text Every article to include: 1 exact match, 1 partial match and 1 non-match •exact match anchor text to homepage (i.e. “blue ski boots” to blueskiboots.org) •partial match anchor text to homepage (i.e. “cool blue boots” or “cheap ski boots” to blueskiboots.org) •non-matched anchor text to homepage (i.e. http://blueskiboots.org or “click here” or “check this” to blueskiboots.org) •partial match anchor text to inner pages (i.e. “cheap snow boots” to blueskiboots.org/discounts-on-snow-boots) •This means 75% of our links will be to the homepage with 25% of the links to inner pages. 25% of the links will be exact match, 50% will be partial match, and 25% will be non-matched. 5
  • 6. Few Link Building Technics • Link Exchanges • Forum and Blog Commenting • Articles Submission • Web 2.0 • Social Bookmarking • PR Distribution • Video Submission 6
  • 8. Forum and Blog Commenting • Add Keyword Links to your Forum Sig File • Leave relevant Comments on relevant blogs • 15%-20% 8
  • 9. Article Submissions • Write 500 word articles on your topic or major keywords and submit to the major article sites : www.ezinerticles.com, www.goarticles.com, www.isnare.com • Find niche article sites or sites that will reproduce articles and approach directly. 9
  • 10. Web 2.0 • Add links to your Profile Pages in Facebook, Myspace, Bebo, and others • Share bookmarks with Digg, Stumbleupon • Create new pages in Tumblr, Blog.com and update them frequently 10
  • 11. Social Bookmarking • Social Bookmarking is a process of “tagging” websites as your favourites. 11
  • 12. PR Distribution • Paid: PRWeb.com (huge distribution) • www.HelpAReporter.com • Free: 12
  • 13. Video Distribution • Change every video’s Title, Description and Properties (Author) 13
  • 15. Advanced Backlinkbooster.com Ping – Search Engines Place – Internal Networks Post – Social Media Publish – RSS FEEDS Supercharge the links you are building. 15
  • 18. Questions 18