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Keyword Research Presentation .pdf

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Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online. At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns. By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.

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Learn How to do Keyword Research WWW.THEORUBY.COM Simplifying the process of building your business online
Key aim: Learning Keyword Research Keyword Research Overview How to find Keywords for How to find The Right Keywords This guide will show you through:
Keyword Research Overview
At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it's enhancing SEO strategies or facilitating effective marketing campaigns. We're looking for the key terms that will bring people to your content. What is Keyword Research?
Head Terms: Keywords that are 1-3 words long. Long-Tail Keywords: Longer than 3 word phrases. You want a mixture of both types of keywords in your website to give short-term (head terms) and long term (long-tail) strategies. Keywords and Longtail Keywords
Why do Keyword Research? By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more. This can be used to build in these key words to your SEO or directly into your website, social media posts or blogs.
Learn what is trending and popular in your target audience Provide more bespoke calls to action through knowing what people are searching for Increase the traffic to your website What Insights do Keywords Produce?
Are regularly searched - you can use a niche keyword but if no one searches for it there's no additional benefit for you! Provide insight and knowledge - to make your sight more attractive to rankings your information should be useful and relevant Are relevant - your website will only rank highly if it meets the needs of your customers. Being number one in the search for Hot Dogs is great but if you're offering Nail Painting services it's not going to increase your sales. When you're researching keywords you should make sure they: What is a Great Keyword?
Finding Keywords
Topic Brainstorming You will need to have keyword groupings. Think of 5-10 categories in which your business can be split into. Remember your audience, what are they coming to you for? Identify these services or products and these can form some of your initial groupings.
Now for each of your groupings you should write a list of questions, statements and words that you think your target audience would search to find that grouping. What would you Google to find that grouping? What questions do people often ask you? Write down everything you can think of at this stage! Delving Deeper
Stuck? If you're really struggling to identify these key phrases, start with what is already drawing people to your website. Check out your Google Analytics profile to look at where your traffic is coming from online.
Still Stuck? If you're stuck for ideas at this point you can use Answer The Public to see what people are regularly searching for each of your groupings.
Keyword Research Presentation .pdf
Still Really Stuck? Check out the related search terms on Google to find adjacent search terms people are using. Scroll to the bottom of the first Google page to find them.
Selecting Down Now for each of your groupings you should have a long list of phrases, questions and search terms people use to find your business. We will now begin to shorten this list. Use a highlighter to highlight the phrases that have intent. By this, I mean those words intended to find your grouping. For example, if you are a baker your phrase might be 'Where can I find the best local bread?' In this the word bread isn't going to pull up your ideal search but 'best local bread' would be better.
Final Keywords Once you have sifted through your phrases to find the key words/ phrases with the correct intent you have a bespoke list of keywords you can use in your SEO to improve your Google ranking and increase the organic traffic of your ideal audience!
Identifying the Right Keywords
What are 'The Right Keywords' You've developed your list of bespoke keywords now we need to identify which of those will be the most important to focus on for each of your groupings. At this stage you can use the Keyword Planner offered by Google to find those keywords that have either too little or too much search volume.
Prioritise You can identify which of these keywords you have a chance at ranking highly based on your websites' authority on the subject. You don't want to go for words with no searches but you probably won't want to compete with larger established brands!
Images Snippets Videos Snippets Knowledge Panels Paragraph Snippets List Snippets SERPS are the other elements that occur when you search a phrase into Google other than links. They are: Search your keywords and see which of these already exist. You might be able to replicate these on your website. Using SERPS
SERPS Paragraph Snippet Video Snippet
Check Ins You've got your bespoke keywords, checked their relevance and updated your page to utilise SERPs. It's not over! You should have regular check ins every few months with your keywords to identify new trends and keep up to date with patterns of searches.
THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Subscribe to receive Bitesize Marketing Guides www.theoruby.com/news

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Keyword Research Presentation .pdf

  • 1. Learn How to do Keyword Research WWW.THEORUBY.COM Simplifying the process of building your business online
  • 2. Key aim: Learning Keyword Research Keyword Research Overview How to find Keywords for How to find The Right Keywords This guide will show you through:
  • 4. At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it's enhancing SEO strategies or facilitating effective marketing campaigns. We're looking for the key terms that will bring people to your content. What is Keyword Research?
  • 5. Head Terms: Keywords that are 1-3 words long. Long-Tail Keywords: Longer than 3 word phrases. You want a mixture of both types of keywords in your website to give short-term (head terms) and long term (long-tail) strategies. Keywords and Longtail Keywords
  • 6. Why do Keyword Research? By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more. This can be used to build in these key words to your SEO or directly into your website, social media posts or blogs.
  • 7. Learn what is trending and popular in your target audience Provide more bespoke calls to action through knowing what people are searching for Increase the traffic to your website What Insights do Keywords Produce?
  • 8. Are regularly searched - you can use a niche keyword but if no one searches for it there's no additional benefit for you! Provide insight and knowledge - to make your sight more attractive to rankings your information should be useful and relevant Are relevant - your website will only rank highly if it meets the needs of your customers. Being number one in the search for Hot Dogs is great but if you're offering Nail Painting services it's not going to increase your sales. When you're researching keywords you should make sure they: What is a Great Keyword?
  • 10. Topic Brainstorming You will need to have keyword groupings. Think of 5-10 categories in which your business can be split into. Remember your audience, what are they coming to you for? Identify these services or products and these can form some of your initial groupings.
  • 11. Now for each of your groupings you should write a list of questions, statements and words that you think your target audience would search to find that grouping. What would you Google to find that grouping? What questions do people often ask you? Write down everything you can think of at this stage! Delving Deeper
  • 12. Stuck? If you're really struggling to identify these key phrases, start with what is already drawing people to your website. Check out your Google Analytics profile to look at where your traffic is coming from online.
  • 13. Still Stuck? If you're stuck for ideas at this point you can use Answer The Public to see what people are regularly searching for each of your groupings.
  • 15. Still Really Stuck? Check out the related search terms on Google to find adjacent search terms people are using. Scroll to the bottom of the first Google page to find them.
  • 16. Selecting Down Now for each of your groupings you should have a long list of phrases, questions and search terms people use to find your business. We will now begin to shorten this list. Use a highlighter to highlight the phrases that have intent. By this, I mean those words intended to find your grouping. For example, if you are a baker your phrase might be 'Where can I find the best local bread?' In this the word bread isn't going to pull up your ideal search but 'best local bread' would be better.
  • 17. Final Keywords Once you have sifted through your phrases to find the key words/ phrases with the correct intent you have a bespoke list of keywords you can use in your SEO to improve your Google ranking and increase the organic traffic of your ideal audience!
  • 19. What are 'The Right Keywords' You've developed your list of bespoke keywords now we need to identify which of those will be the most important to focus on for each of your groupings. At this stage you can use the Keyword Planner offered by Google to find those keywords that have either too little or too much search volume.
  • 20. Prioritise You can identify which of these keywords you have a chance at ranking highly based on your websites' authority on the subject. You don't want to go for words with no searches but you probably won't want to compete with larger established brands!
  • 21. Images Snippets Videos Snippets Knowledge Panels Paragraph Snippets List Snippets SERPS are the other elements that occur when you search a phrase into Google other than links. They are: Search your keywords and see which of these already exist. You might be able to replicate these on your website. Using SERPS
  • 23. Check Ins You've got your bespoke keywords, checked their relevance and updated your page to utilise SERPs. It's not over! You should have regular check ins every few months with your keywords to identify new trends and keep up to date with patterns of searches.
  • 24. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Subscribe to receive Bitesize Marketing Guides www.theoruby.com/news