Keyword Research in Autopilot by Google Spreadsheet Macros

1. Hi #brightonSEO, this is @yigitkonur

2. Keyword Research in Autopilot by using Spreadsheet Macros #brightonSEO @yigitkonur

3. ARE YOU

4. SEO & Content PPC & Analytics

5. SEO PPC

6. Keyword Research

7. Who love keyword research?

8. Who love keyword research?

10. Tooooo MUCH TASKS SENIOR MARKETERS

11. MAKES YOU CRAZY

12. Beginner SEO Veteran SEO

13. We need to find smarter solutions!

14. GET HANDS DIRTY!

15. Reddit

16. Reddit Renaissance

17. Reddit Renaissance #BrightonSEO

27. There is a solution to every problem of Turks.

32. How to use keyword research? 1. Understanding your market 2. Tracking ranks to measure KPIs 3. Align strategy by using data 4. Continuous content marketing 5. Target prioritization with data Bonus: Better Adwords Account Management

38. =/ Only Finding New Keywords Modern Keyword Research

42. = Modern Keyword Research Enrich Keyword Data

44. (2007) Ancient Keyword Research 1. Keywords 2. Positions

45. (2012) Old School Keyword Research 1. Keywords 2. Positions 3. Search Volume 4. Search Trends

46. (2017) Next-gen Keyword Research

47. (2017) Next-gen Keyword Research 12 metrics 4 data sources (KW Planner + Search Console + SEOmonitor + Crawling)

48. (2017) Next-gen Keyword Research Trackable Metrics 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

49. (2017) Next-gen Keyword Research Filter: ALL 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

50. (2017) Next-gen Keyword Research Filter: Search Console & Analytics 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

51. (2017) Next-gen Keyword Research Filter: SEOmonitor & Other Tools 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

52. (2017) Next-gen Keyword Research Filter: Manual Controls 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

53. HOW TO BRING ALL THESE DATA INTO SAME PAGE WITH OTHER DATA

54. Simple but Limited Way: Keyword Intelligence Tools

55. Searchmetrics SEMrush Sistrix Linkdex Conductor BrightEdge SEOlytics

57. Capture all data sources! 1. Your Own Data 2. Google’s Data 3. External Connections

58. Keyword Research Framework •Your Own Data •Google’s Data 1.Fetch & Scrape • Search Volume Data • Ranking & Visibility • Crawling & Structure 2.Request & Process • Eliminate Keywords • Collecting Together • Visualizing Data 3.Collect & Visualize

59. Let’s take a look, step by step

61. Keyword Research Framework •Your Own Data •Google’s Data Fetch & Scrape

62. Step 1A: Use Your Own Data Search Analytics Google Analytics Your Audience Your Own Data

63. a) Search Analytics

66. a) Search Analytics (Spreadsheet Macro)

67. b) Google Analytics

68. b) Google Analytics (Search Console Integration)

69. c) Get Help from Audience

70. c) Get Help from Audience

71. Step 1B: Google’s Public Data Adwords Data Search Suggest Topical Relevancy Google’s Public Data

72. a) Adwords Data (KW Planner)

73. a) Term Explorer (KW Planner) Hacky Way

74. a) Term Explorer (KW Planner) Hacky Way

75. a) Your Own Adwords Performance Data

76. b) Instant Search Suggests

77. b) Instant Search Suggests (Cheap Way)

78. b) Instant Search Suggests (Hacky Way)

79. b) Instant Search Suggests (Spreadsheet Macro)

80. c) Moz’s Keyword Explorer

81. c) SEOmonitor’s Topic Explorer

83. Keyword Research Framework • Search Volume Data • Ranking & Visibility • Crawling & Structure 2.Request & Process

84. Step 2A: Search Volume Data Volume API Keyword Tool.io API Search Volume API

85. a) Volume API

86. a) Volume API

87. a) Volume API

88. a) Volume API (Spreadsheet Macro)

89. b) Keywordtool.io API

90. b) Keywordtool.io API (Spreadsheet Macro)

91. Step 2B: Visibility & Opportunity & Difficulty SEO Monitor Excel Formulas Keyword Visibility

92. a) SEOmonitor (Visibility)

93. a) SEOmonitor (Opportunity)

94. a) SEOmonitor (Difficulty)

95. b) Excel Formulas

97. Keyword Research Framework • Eliminate Keywords • Collecting Data • Understanding Data 3.Collect & Visualize

98. Step 3A: Eliminate Keywords Keyword Shitter Zeo Keyword Seperator Zeo Keyword Seperator v2 Eliminate Keywords

99. a) Keyword Shitter

100. b) Zeo Keyword Seperator (Spreadsheet Macro)

108. c) Zeo Keyword Seperator v2

111. Step 3B: Collecting Together Google Spreadsheet API Connections Collecting Data

112. a) Bring All Metrics Together 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

113. a) Bring All Metrics Together 4 data sources (KW Planner + Search Console + SEOmonitor + Crawling)

114. a) Bring All Metrics Together (VLOOKUP)

115. b) Learn to Connect APIs to Spreadsheets =importXML("https://api.sistrix.com/domain.overview?api_key=YOURAPIKEY&dom ain=sistrix.de"; "//@value")

116. b) Learn to Connect APIs to Spreadsheets =ImportJSON(“http://date.jsontest.com", “/date”, “noInherit, noTruncate”)

117. Step 3C: Understanding Data Visualize Your All Data Filter Data to Create Insights Understanding Data

118. a) Visualize Your All Data by Highcharts

119. a) Visualize Your All Data by Highcharts (Treemap)

120. a) Visualize Your All Data by Highcharts (Bubble)

121. a) Visualize Your All Data by Highcharts (Word Cloud)

122. b) Filter & Conditional Format Your Data

125. b) Filter & Conditional Format Your Data 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

126. b) Filter & Conditional Format Your Data CTR of Keyword vs. Average CTR of This Positon iPhone 7 charger Pos: 6 CTR: %4.3 all position 6 keywords Pos: 6 CTR: %6.3

127. b) Filter & Conditional Format Your Data CTR of Keyword vs. Average CTR of This Positon iPhone 7 charger Pos: 6 CTR: %4.3 all position 6 keywords Pos: 6 CTR: %6.3 Reconsider SERP view (title/description) of -iPhone 7 charger- landing page

128. b) Filter & Conditional Format Your Data Keywords vs. Landing Page iPhone 7 discounts /iphone-7-chargers

129. b) Filter & Conditional Format Your Data Keywords vs. Landing Page iPhone 7 discounts /iphone-7-chargers This persona is looking for iPhone 7 discounts, Not iPhone 7 chargers. Check your link structure!

130. b) Filter & Conditional Format Your Data Current Position vs. Avg. Google Position from SEOmonitor From Search Console 27

131. b) Filter & Conditional Format Your Data Current Position vs. Avg. Google Position from SEOmonitor From Search Console 27 Google is not lying. Did you lose any positions? If there is huge gap between actual & avg, it might be a problem

133. YOU CAN PREPARE MORE & MORE SCENARIOS This is enough for 25 mins 

134. Earn lifetime access to Zeo’s internal spreadsheets! + Documentation & links on this presentation + Free VolumeAPI Credits on tools Drop me a line yigit@zeo.org

135. Drop me a line, yigit@zeo.org to meet!

Keyword Research in Autopilot by Google Spreadsheet Macros

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Keyword Research in Autopilot by Google Spreadsheet Macros