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Keynote from Cloud Expo West, November 2010

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Mohamad Afshar
Mohamad Afshar

Keynote from Cloud Expo West covering latest trends in Cloud Computing and talking through the Essential Building Blocks of a Private Cloud

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Extreme Performance for Your Cloud Platform Mike Piech Senior Director, Product Marketing Mohamad Afshar, PhD Vice President, Product Management
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2
What is Cloud Computing?
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: Source: NIST Definition of Cloud Computing v15 3 Service Models • SaaS • PaaS • IaaS 4 Deployment Models • Public Cloud • Private Cloud • Community Cloud • Hybrid Cloud 5 Essential Characteristics • On-demand self-service • Resource pooling • Rapid elasticity • Measured service • Broad network access
Cloud Computing Has Exploded in 2010 Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda * New question for that year
Most Enterprise Cloud Effort is Private or Hybrid © 2010 Oracle Corporation What best describes your current or planned deployment model for cloud? Source: Oracle CIO Summit, March 2010
Much Private Cloud Effort Focuses on PaaS © 2010 Oracle Corporation What Type of Private Platform and Infrastructure Cloud Services Is Your Company Providing? Source: Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. Most Popular: Application Server and Database PaaS 50.8% IaaS 43.2% Application server platform as a service 24.7% Database platform as a service 21.4% Identity as a service 4.7% Compute as a service 10.2% Storage as a service 18.1% Software development and test as a service 14.9% Don’t know/unsure 20.5% None 37.2%
Public Cloud
Challenges to Enterprise Use of Public Cloud Challenge • Control over service • Control over security • Total costs Response • Only non-mission-critical applications on cloud? • Stay with private cloud? © 2010 Oracle Corporation • Integration with legacy • Cloud-friendly packaging • Use the right software on public cloud!
Full Oracle Software Stack Certified and Supported on Oracle VM on Amazon EC2 • Fully certified and supported: - Oracle VM - Oracle Linux - Oracle Database - Oracle Fusion Middleware - Oracle Applications • E-Business Suite • PeopleSoft • Siebel • Use existing Oracle licenses • Oracle Unbreakable Linux Support and Amazon Premium Support • Amazon Machine Images (AMIs) based on Oracle VM Templates © 2010 Oracle Corporation
Oracle Platform-as-a-Service on Savvis Savvis Management Portal • SavvisStation PaaS customer interface • Oracle Virtual Assembly Builder PaaS solution options • WebLogic Server EE or SE • Oracle Database EE or SE IaaS solution options • Oracle Linux • Oracle VM © 2010 Oracle Corporation
Cloud Infrastructure
• Reliability • Performance • Flexibility • Capacity • Space • Reliability • Performance • Flexibility • Capacity • Space Pressures on Infrastructure © 2010 Oracle Corporation Reduce Costs Accelerate Deployment Simplify Management Central IT Improve Efficiency Line of Business Grow Revenue Speed Time-to- Market Guarantee Service Levels Scale on Demand • Reliability • Performance • Flexibility • Capacity • Space
Approach: Unique Environments for Each App Pros • Optimize stack for each app • Update and scale each app independently of others • Some cloud, some non-cloud Cons • Heterogeneous environment, hard to manage • Low utilization and economies of scale • Cost of Managing disparate • Lots of building © 2010 Oracle Corporation JVM App Svr Svr OS App App JVM App Svr App JVM App Svr App JVM App Svr Svr OS App JVM App Svr Svr OS App
Approach: Virtualize Pros • Easier management • Better utilization Cons • Virtual sprawl • Provisioning and scaling not application-specific or application-aware • Harder diagnostics and management • Still lots of building © 2010 Oracle Corporation JVM App Svr App Svr Virtualization Svr Svr Svr Svr Svr JVM App Svr App JVM App Svr App JVM App Svr App JVM App Svr App JVM App Svr App
Both Approaches Require Assembly © 2010 Oracle Corporation
The Ideal: No Assembly Required © 2010 Oracle Corporation
“No Assembly Required” IT: Engineered Systems © 2010 Oracle Corporation The 21st Century Datacenter
“With our migration to Exadata V2 we've seen a 17x performance improvement, having made no changes to our application.” “Our continued investments in resources and technology,…..,is providing advertisers and publishers with the increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.” “…. enables us to access business data 30 times faster. This translates into faster decision making than our competition, more accurate segmentation of our database, and the ability to focus our attention on new business lines―all of which improve service to our 1.3 million customers.” Exadata achieved over 6,000 inserts per second during an OLTP execution, IBM P595 reached only 4,000, Exadata 1.5X more inserts over the same period Query results improved tremendously, some to the scale of a 100x Query results for video service improved 4X and application response time stabilized. "We implemented it in a record four days from delivery prior to Christmas to provide a dev/test environment to a number of projects," a statement from the bank said….. The machine will enable the Commonwealth Bank to provide database as a service One customer saw processing time drop from 3.5 hours to 27 minutes, while another customer saw a performance boost of 300x Piper Jaffray Some Initial Responses to Engineered Systems
What Does It Take to Build a Cloud?
Key Enablers for Cloud Engineered Foundation Elastic Capacity Fast Deployment + + Self Service + +Security
Engineered Foundation: Oracle Exadata Database Machine • Fastest for OLTP and Data Warehouse • Best OLTP and Data Warehouse Cost/Performance • 100% Fault-Tolerant • Scalable On-Demand Oracle Database Server Grid •2 8-socket Intel servers •128 cores •2 TB DRAM Unified Network •40 Gb/sec InfiniBand •880 Gb/sec total throughput •10 Gb Ethernet to datacenter Storage Grid •14 storage servers •5 TB flash storage •336 TB disk storage © 2010 Oracle Corporation
Engineered Foundation: Oracle Exalogic Elastic Cloud Oracle WebLogic Server Grid •360 cores •2.8 TB DRAM •960 GB solid-state disk Unified Network •40 Gb/sec InifiniBand •1.2 ms latency •10 GB Ethernet to datacenter Storage Grid • 40 TB SAS disk • 4 TB read cache • 72 GB write cache © 2010 Oracle Corporation • Fastest Java Performance • Best Java Cost/Performance • 100% Fault-Tolerant • Scalable On-Demand
Engineered Foundation: Extreme Java Performance Internet Applications • 12x improvement • Over 1m HTTP requests/sec • All Facebook’s Web traffic on 2 racks Messaging Applications • 4.5x improvement • Over 1.8m messages/sec • All Chinese Rail ticketing on 1 rack Database Applications • 1.4x improvement • 2m JPA ops/sec • All eBay product searches on 1/2 rack © 2010 Oracle Corporation
Engineered Foundation: Complete Cloud Lifecycle Management © 2010 Oracle Corporation Setup Cloud Infrastructure Build App and Package as Assembly Setup Cloud Policies Deploy Scale Up/Down Decommission Monitor Patch
Fast Deployment: Virtualization and Assemblies © 2010 Oracle Corporation Hypervisor Hypervisor Hypervisor Hypervisor Web Tier AppTier Database Tier App Svr App Svr SOA Svc Web Web DB DB VM VM VM VM VM VM VM VM VM VM Assembly Builder Assembly Metadata Assembly Metadata Assembly Metadata Assembly Metadata Assembly Metadata
Elastic Capacity: App Server and Database © 2010 Oracle Corporation Dept App 1 Dept App 2 Shared Service Shared Service Oracle Enterprise Manager Shared Service Dept App 1 Sense demand spike Application Grid with Oracle WebLogic Suite Database Grid with Oracle RAC, ASM, IMDB Cache Sense demand spike WebLogic Server cluster nodes Coherence data grid nodes Oracle Database RAC nodes Sense demand spike Adjust capacity Adjust capacity Adjust capacity
Security: Data Database Vault Audit Vault Database Firewall Data Encryption Backup Encryption © 2010 Oracle Corporation
Identify Provisioning Security: Policy-Based Identity Provisioning New Employee HRMS Reconciliation Engine Identity Store Access Policy Workflow Connector User Group New Contractor ApprovalSelf Registration Role Manager Role Manager On-Premise Applications SPML
Self Service: Next-Generation Cloud Development Data Model Business Logic User Interface Business Process Business Intelligence Unified Multi-Tenant Aware Metadata Manager Layered, Multi-tenant Aware Metadata Customization Business User Extensibility Page Composer Report Composer Process Composer Data Composer Open Scripting – Groovy, Java, Other Languages Developer © 2010 Oracle Corporation
Key Enablers for Cloud Engineered Foundation Elastic Capacity Fast Deployment + + Self Service + +Security
Engineered Systems: Best Foundation for Cloud © 2010 Oracle Corporation The 21st Century Datacenter
Keynote from Cloud Expo West, November 2010

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Keynote from Cloud Expo West, November 2010

  • 1. Extreme Performance for Your Cloud Platform Mike Piech Senior Director, Product Marketing Mohamad Afshar, PhD Vice President, Product Management
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2
  • 3. What is Cloud Computing?
  • 4. Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: Source: NIST Definition of Cloud Computing v15 3 Service Models • SaaS • PaaS • IaaS 4 Deployment Models • Public Cloud • Private Cloud • Community Cloud • Hybrid Cloud 5 Essential Characteristics • On-demand self-service • Resource pooling • Rapid elasticity • Measured service • Broad network access
  • 5. Cloud Computing Has Exploded in 2010 Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda * New question for that year
  • 6. Most Enterprise Cloud Effort is Private or Hybrid © 2010 Oracle Corporation What best describes your current or planned deployment model for cloud? Source: Oracle CIO Summit, March 2010
  • 7. Much Private Cloud Effort Focuses on PaaS © 2010 Oracle Corporation What Type of Private Platform and Infrastructure Cloud Services Is Your Company Providing? Source: Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. Most Popular: Application Server and Database PaaS 50.8% IaaS 43.2% Application server platform as a service 24.7% Database platform as a service 21.4% Identity as a service 4.7% Compute as a service 10.2% Storage as a service 18.1% Software development and test as a service 14.9% Don’t know/unsure 20.5% None 37.2%
  • 9. Challenges to Enterprise Use of Public Cloud Challenge • Control over service • Control over security • Total costs Response • Only non-mission-critical applications on cloud? • Stay with private cloud? © 2010 Oracle Corporation • Integration with legacy • Cloud-friendly packaging • Use the right software on public cloud!
  • 10. Full Oracle Software Stack Certified and Supported on Oracle VM on Amazon EC2 • Fully certified and supported: - Oracle VM - Oracle Linux - Oracle Database - Oracle Fusion Middleware - Oracle Applications • E-Business Suite • PeopleSoft • Siebel • Use existing Oracle licenses • Oracle Unbreakable Linux Support and Amazon Premium Support • Amazon Machine Images (AMIs) based on Oracle VM Templates © 2010 Oracle Corporation
  • 11. Oracle Platform-as-a-Service on Savvis Savvis Management Portal • SavvisStation PaaS customer interface • Oracle Virtual Assembly Builder PaaS solution options • WebLogic Server EE or SE • Oracle Database EE or SE IaaS solution options • Oracle Linux • Oracle VM © 2010 Oracle Corporation
  • 13. • Reliability • Performance • Flexibility • Capacity • Space • Reliability • Performance • Flexibility • Capacity • Space Pressures on Infrastructure © 2010 Oracle Corporation Reduce Costs Accelerate Deployment Simplify Management Central IT Improve Efficiency Line of Business Grow Revenue Speed Time-to- Market Guarantee Service Levels Scale on Demand • Reliability • Performance • Flexibility • Capacity • Space
  • 14. Approach: Unique Environments for Each App Pros • Optimize stack for each app • Update and scale each app independently of others • Some cloud, some non-cloud Cons • Heterogeneous environment, hard to manage • Low utilization and economies of scale • Cost of Managing disparate • Lots of building © 2010 Oracle Corporation JVM App Svr Svr OS App App JVM App Svr App JVM App Svr App JVM App Svr Svr OS App JVM App Svr Svr OS App
  • 15. Approach: Virtualize Pros • Easier management • Better utilization Cons • Virtual sprawl • Provisioning and scaling not application-specific or application-aware • Harder diagnostics and management • Still lots of building © 2010 Oracle Corporation JVM App Svr App Svr Virtualization Svr Svr Svr Svr Svr JVM App Svr App JVM App Svr App JVM App Svr App JVM App Svr App JVM App Svr App
  • 16. Both Approaches Require Assembly © 2010 Oracle Corporation
  • 17. The Ideal: No Assembly Required © 2010 Oracle Corporation
  • 18. “No Assembly Required” IT: Engineered Systems © 2010 Oracle Corporation The 21st Century Datacenter
  • 19. “With our migration to Exadata V2 we've seen a 17x performance improvement, having made no changes to our application.” “Our continued investments in resources and technology,…..,is providing advertisers and publishers with the increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.” “…. enables us to access business data 30 times faster. This translates into faster decision making than our competition, more accurate segmentation of our database, and the ability to focus our attention on new business lines―all of which improve service to our 1.3 million customers.” Exadata achieved over 6,000 inserts per second during an OLTP execution, IBM P595 reached only 4,000, Exadata 1.5X more inserts over the same period Query results improved tremendously, some to the scale of a 100x Query results for video service improved 4X and application response time stabilized. "We implemented it in a record four days from delivery prior to Christmas to provide a dev/test environment to a number of projects," a statement from the bank said….. The machine will enable the Commonwealth Bank to provide database as a service One customer saw processing time drop from 3.5 hours to 27 minutes, while another customer saw a performance boost of 300x Piper Jaffray Some Initial Responses to Engineered Systems
  • 20. What Does It Take to Build a Cloud?
  • 21. Key Enablers for Cloud Engineered Foundation Elastic Capacity Fast Deployment + + Self Service + +Security
  • 22. Engineered Foundation: Oracle Exadata Database Machine • Fastest for OLTP and Data Warehouse • Best OLTP and Data Warehouse Cost/Performance • 100% Fault-Tolerant • Scalable On-Demand Oracle Database Server Grid •2 8-socket Intel servers •128 cores •2 TB DRAM Unified Network •40 Gb/sec InfiniBand •880 Gb/sec total throughput •10 Gb Ethernet to datacenter Storage Grid •14 storage servers •5 TB flash storage •336 TB disk storage © 2010 Oracle Corporation
  • 23. Engineered Foundation: Oracle Exalogic Elastic Cloud Oracle WebLogic Server Grid •360 cores •2.8 TB DRAM •960 GB solid-state disk Unified Network •40 Gb/sec InifiniBand •1.2 ms latency •10 GB Ethernet to datacenter Storage Grid • 40 TB SAS disk • 4 TB read cache • 72 GB write cache © 2010 Oracle Corporation • Fastest Java Performance • Best Java Cost/Performance • 100% Fault-Tolerant • Scalable On-Demand
  • 24. Engineered Foundation: Extreme Java Performance Internet Applications • 12x improvement • Over 1m HTTP requests/sec • All Facebook’s Web traffic on 2 racks Messaging Applications • 4.5x improvement • Over 1.8m messages/sec • All Chinese Rail ticketing on 1 rack Database Applications • 1.4x improvement • 2m JPA ops/sec • All eBay product searches on 1/2 rack © 2010 Oracle Corporation
  • 25. Engineered Foundation: Complete Cloud Lifecycle Management © 2010 Oracle Corporation Setup Cloud Infrastructure Build App and Package as Assembly Setup Cloud Policies Deploy Scale Up/Down Decommission Monitor Patch
  • 26. Fast Deployment: Virtualization and Assemblies © 2010 Oracle Corporation Hypervisor Hypervisor Hypervisor Hypervisor Web Tier AppTier Database Tier App Svr App Svr SOA Svc Web Web DB DB VM VM VM VM VM VM VM VM VM VM Assembly Builder Assembly Metadata Assembly Metadata Assembly Metadata Assembly Metadata Assembly Metadata
  • 27. Elastic Capacity: App Server and Database © 2010 Oracle Corporation Dept App 1 Dept App 2 Shared Service Shared Service Oracle Enterprise Manager Shared Service Dept App 1 Sense demand spike Application Grid with Oracle WebLogic Suite Database Grid with Oracle RAC, ASM, IMDB Cache Sense demand spike WebLogic Server cluster nodes Coherence data grid nodes Oracle Database RAC nodes Sense demand spike Adjust capacity Adjust capacity Adjust capacity
  • 28. Security: Data Database Vault Audit Vault Database Firewall Data Encryption Backup Encryption © 2010 Oracle Corporation
  • 29. Identify Provisioning Security: Policy-Based Identity Provisioning New Employee HRMS Reconciliation Engine Identity Store Access Policy Workflow Connector User Group New Contractor ApprovalSelf Registration Role Manager Role Manager On-Premise Applications SPML
  • 30. Self Service: Next-Generation Cloud Development Data Model Business Logic User Interface Business Process Business Intelligence Unified Multi-Tenant Aware Metadata Manager Layered, Multi-tenant Aware Metadata Customization Business User Extensibility Page Composer Report Composer Process Composer Data Composer Open Scripting – Groovy, Java, Other Languages Developer © 2010 Oracle Corporation
  • 31. Key Enablers for Cloud Engineered Foundation Elastic Capacity Fast Deployment + + Self Service + +Security
  • 32. Engineered Systems: Best Foundation for Cloud © 2010 Oracle Corporation The 21st Century Datacenter

Editor's Notes

  1. IMPORTANT: This is a new product that has not been released!We will be talking about a product that is NOT released. We have announced the product but it will not be shipping for some timeWe will touch on some visionary things in this discussion that should NOT be used for contractual purposes
  2. http://picasaweb.google.com/lh/photo/zC1wNpG64pIcDNiPtR-vrw
  3. http://picasaweb.google.com/lh/photo/zC1wNpG64pIcDNiPtR-vrw ({{Information |Description=Alain Prost's Ferrari 641 on display at the New York Museum of Modern Art. |Source=[http://www.flickr.com/photos/9998127@N06/4049579198/ MOMAs_Ferrari_front] |Date=2009-10-27 01:34 |Author=[http://www.fl)
  4. http://commons.wikimedia.org/wiki/File:US_Navy_080907-N-7981E-112_An_AS-332_Super_Puma_helicopter_approaches_the_Military_Sealift_Command_dry_cargo-ammunition_ship_USNS_Richard_C._Byrd_(T-AKE_4)_to_pick_up_supplies_during_a_vertical_replenishment_at_sea.jpg
  5. What kinds of systems are possible from combining Oracle and Sun technologies in a single integrated stack? The first system Oracle has produced is Oracle Exadata database machine. Oracle Exadata is the world's fastest for any type of database workload, and the only database machine that runs transaction processing applications. It is a complete package of software, servers, storage and networking for all data management, including data warehousing, transaction processing and consolidated mixed application workloads. Oracle Exadata also includes Sun's new FlashFire technology to cache 'hot' data for dramatically improved transaction response times and throughput. With Oracle Exadata, customers can consolidate all their database applications, store up to ten times more data, search data up to ten times faster, and make faster business decisions in real time without making changes to applications. And we intend to deliver more types of systems in the future.
  6. http://commons.wikimedia.org/wiki/File:US_Navy_080907-N-7981E-112_An_AS-332_Super_Puma_helicopter_approaches_the_Military_Sealift_Command_dry_cargo-ammunition_ship_USNS_Richard_C._Byrd_(T-AKE_4)_to_pick_up_supplies_during_a_vertical_replenishment_at_sea.jpg