Jon Keefe - Future Of Video
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Open standards for online video will allow for easier sharing, editing and searching of video content. This will challenge brands and their copyright policies while providing opportunities for deeper consumer engagement. It will also require agencies and advertisers to develop new skills to leverage video assets across different platforms and social media. Mobile devices will increasingly be used to both consume and distribute user-generated video online.
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Jon Keefe - Future Of Video
- 1. The future of video onlineJon Keefe, KMP Digitata29th March 2010
- 2. Demand for videoYouTube will serve 75 billion video streams this year to 375 million usersYouTube servers accept 20 hours worth of video upload every minuteUpload of video from mobile devices is up by 1700% in 2010 vs 2009
- 3. Where we were in 2000Some DVDHD & Digital TV Just emergingCamcorders expensive & self containedOnline video, small, expensive & high bandwidth
- 4. What we didn’t haveSmartphones and mobile devicesXbox 360/ Wii, PS2 &3Internet TVBlu-RayYouTube et al (created Feb 2005)Personal DVD playersHulu/Netflix
- 6. Video factsMobile devices will overtake PCs as the method of choice of viewing video by Q1 2013 says NeilsonToday 41% of iphone/itouch users access video52% download clips 68% access via web70% of Blackberry users don’t download
- 7. Video facts13-17 year olds driving the channel with up to 1hr of online video watched per day!This demographic is also sending 3000 text messages a monthIn the US multiple live video events are consumed multi-window, multi-screen, multi-deviceHowever 40 % of online video is consumed in the workplace
- 8. Video factsThere will be consolidation Proprietary vs open standardsTaking video out of the plug-in prisonAdobe FlashMicrosoft SilverlightVsOpen standards vanguard
- 9. Video file typesWMVmp4mpgflvRmPlus approx 100’s others!
- 10. Proprietary video channelsEg YouTubeUploadLink toEmbedShare on social profilesDownload
- 11. Open standardsMiro(getmiro.com) open source player not for profitKaltura (kaltura.org) open source video platformWikivideo - Adopting TheoraQ3 2010 multimedia repositories from Xiph.orgDailymotion making 300,000 videos available in Theora formatHTML5 - open source player in browser means no plug-ins and is currently supported by Firefox 3.5, Safari and Chrome
- 12. What would open standard mean?Easier and faster video manipulation Video can be extracted from the player just as an image can be extracted from a website when you right-clickSeparate audio from visualLink to frames within videoEdit and republishIntegrate other platform feeds Requires Creative Commons Copyright
- 13. What would open standard mean?Vastly improved Video searchBlinkx35 million hours worth of video indexedMetadataFacial recognitionSpeech analysisRebuild interface code for major video formats plus 80 or so 2nd division formats
- 14. Mozilla R&D
- 15. ChallengesAgenciesBranding in the new environmentHoning the right set of capabilitiesEducating clients
- 16. ChallengesBrand ownersPositioning for the open marketBe inclusive because not all will be open sourceLeverage social mediaAccept copyright changes
- 17. GamesYou become the video gameUse your console as a hard drive, internet enabled device for TV on demandMicrosoft Natal
- 18. Natal at SXSW
- 19. More engaging news delivery
- 20. SummaryOpen standards will allow brands to engage with consumers deeply and personallyMake video more usable & searchableBrands copyright tolerance will be challengedAgencies will require new skill sets as video assets become much simpler to utilise and editSocial media and online video will combineEven more UGV on line
- 21. Any QuestionsThank you jon.keefe@kmp.co.uk
- 22. TV Browsers
- 23. TV & FilmPersonalised TV ChannelsAds specific to your viewing habits (much like when you use gmail/hotmail now)TV on demandiPlayerNetflix, social recommendations - http://www.netflix.com/HowItWorksHulu - http://www.hulu.com/
- 24. TV & FilmSocial Video, kids consume video through YouTubeBBC Revolution recently used a twitter hashtag to gain feedback on the programme - http://www.bbc.co.uk/virtualrevolution/ - http://www.youtube.com/watch?v=0cKc_pvpuqgHTML Widgets to enable you to be on the web while watching TV (e.ggoogle widget, twitter widget etc) http://widgets.opera.com/
- 25. MobileIncreased use of mobile videoProviding video content - Citizen journalistsConsuming video (films, tv, internet)iPad, mobile or not mobile? http://vimeo.com/9216166http://www.apple.com/ipad/
- 26. PrintE-paper - http://ireaderreview.com/2009/07/12/state-of-epaper/ & http://www.research.philips.com/technologies/projects/elecpaper.htmlKindleDoes a tablet replace your daily news paper? http://www.youtube.com/watch?v=Jwld9lGKSz4&feature=relatedSony demo from 2007, flexible paper http://www.youtube.com/watch?v=k6bkmPjVF-k&feature=fvw