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Joe Wikert: What Does Agile Mean at O'Reilly

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Joe Wikert discusses agile publishing at O'Reilly Media at the BISG Agile Content Development Summit, 3/27/12.

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What Does “Agile” Mean at O’Reilly?
Some of O’Reilly’s Core Beliefs  DRM-free  Direct sales channel  Multi-format  Lagging vs. leading indicators - Bookscan vs. “earlier” sales and engagement information  Experiment, experiment, and experiment some more - Feed the eagles and starve the turkeys
O’Reilly’s TOC-based Agile Publishing Projects  Minimum viable product published July 2011  Latest update posted just prior to TOC NY  Key agile components: - Very small initial publication showing full TOC - Get satisfaction page for audience feedback - Frequent updates; building content - Basically, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Minimum viable product published October 2011  Latest update posted during TOC NY  Key agile components: - Very small initial publication showing full TOC - Written & reviewed in open format on PressBooks - Frequent updates; building content - Again, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Free Preview edition (MVP) published December 2011  Final release later in 2012  Key agile components: - Very small initial publication showing full TOC  Free price for Preview Edition - The freemium model - Full version will have a price and will be offered on a variety of platforms
Other O’Reilly Agile Publishing Projects: Early Release  Early digital access  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
Other O’Reilly Agile Publishing Projects: Rough Cuts  Another early digital access option  Served via Safari Books Online  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
Other O’Reilly Agile Publishing Projects: OFPS  Open Feedback Publishing System  Early digital access  Emphasis on gathering reader feedback  Raw & unedited  Free access via OFPS  Content remains on OFPS even after book is published
Other O’Reilly Agile Publishing Projects: Short Form Content  Riskier topics and/or the need for speed  Primarily digital, but print offered too  Minimum viable products on cutting edge topics  Can grow over time into larger works  Test the market with smaller investment & gather early feedback
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Joe Wikert: What Does Agile Mean at O'Reilly

  • 1. What Does “Agile” Mean at O’Reilly?
  • 2. Some of O’Reilly’s Core Beliefs  DRM-free  Direct sales channel  Multi-format  Lagging vs. leading indicators - Bookscan vs. “earlier” sales and engagement information  Experiment, experiment, and experiment some more - Feed the eagles and starve the turkeys
  • 3. O’Reilly’s TOC-based Agile Publishing Projects  Minimum viable product published July 2011  Latest update posted just prior to TOC NY  Key agile components: - Very small initial publication showing full TOC - Get satisfaction page for audience feedback - Frequent updates; building content - Basically, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
  • 4. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Minimum viable product published October 2011  Latest update posted during TOC NY  Key agile components: - Very small initial publication showing full TOC - Written & reviewed in open format on PressBooks - Frequent updates; building content - Again, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
  • 5. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Free Preview edition (MVP) published December 2011  Final release later in 2012  Key agile components: - Very small initial publication showing full TOC  Free price for Preview Edition - The freemium model - Full version will have a price and will be offered on a variety of platforms
  • 6. Other O’Reilly Agile Publishing Projects: Early Release  Early digital access  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
  • 7. Other O’Reilly Agile Publishing Projects: Rough Cuts  Another early digital access option  Served via Safari Books Online  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
  • 8. Other O’Reilly Agile Publishing Projects: OFPS  Open Feedback Publishing System  Early digital access  Emphasis on gathering reader feedback  Raw & unedited  Free access via OFPS  Content remains on OFPS even after book is published
  • 9. Other O’Reilly Agile Publishing Projects: Short Form Content  Riskier topics and/or the need for speed  Primarily digital, but print offered too  Minimum viable products on cutting edge topics  Can grow over time into larger works  Test the market with smaller investment & gather early feedback