SlideShare a Scribd company logo
It's Not Your Parents’ Internet: Challenges and Opportunities of Online Participatory Cultures   By Jay Staker [email_address] Adapted from CYFAR 2007 Presentation Developed By: Trudy Dunham and Eve Daniels at UMn; Vishal Singh, UNL; Ray Kimsey, NC State; Roger Terry, UNL
Intro to Internet 2 / Web 2.0 Social & participatory computing, sharing Focus on the communication and human interaction functions Role of the user: supplier & producer of content Exploits our social nature: connect people,groups Exploits collaboration, sharing knowledge, harnessing ‘collective intelligence’ New ‘social organizations’ forming that do not rely on geography, family of ‘traditional societies Based in part on trust and confidence in others What are you interested in?  Harness the technology to share those interests with colleagues!
Forrester Research,  Social Computing - How Networks Erode Institutional Power, And What to Do About It    (from Spannerworks report)  ‘ Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.’
Talking Tools & Applications What they are & an example Why YOU should like them – the benefits Risks & Issues For some tools: how to use Discussion: Ramifications for ISU Extension
Social Networking Tools General: MySpace, Facebook, Friendster,  For Boomers: BoomJ, Eons Specialized: Flickr, Flirtomatic, Twitter Second Life
Social Networking – What & Why WHAT: tool that allows individuals to share information about themselves, see information about others and 'connect' Assists in managing existing friends & work contacts, & using referrals to find new  The "friend of friend of friend" strengthens and extends your existing network of trusted contacts  WHY YOU SHOULD USE:  To get introductions, meet people who have things in common, network with those you already know.  Plan events, send out greetings & congratulations Update everyone on what is happening in your life easily Plan getting together at conferences  Ask for support,
Social Networking –Why? Creating a persona, producing an identity. Just as people use the media, peers, etc. to decide clothes to wear, places to go, what to do – they are using profiles to check out what / who is cool and present self accordingly. Socialization, hanging out, the 'digital' public space, in lieu of a mall, park, etc. they are there because their friends are there and they are there to hang out with those friends  Sending messages and commenting on friends profiles – suits an emerging asynchronous messaging needs. They can send messages directly from friends' profiles and check whether or not their friends have logged in and received their email.  Status: number of friends.  You can buy friends
Social Networking – Risks Privacy – do I want that much information about myself online? Trust that people are identifying and representing themselves honestly Long term nature of publishing online – assume forever "As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited."
Let's Look! FaceBook ,  My Space ,  Flickr ,  Second  Life ,  Twitter
Voice Over Internet Protocol (aka Voice Over IP, VoIP) SKYPE ,  Google Talk , AIM, iChat
VoIP – What & Why WHAT: the routing of voice conversations over the Internet, computer to computer.  Takes the analog audio signals and turns them into digital data. WHY TO LIKE IT:  Already online with their friends via IM, chat, email, this adds one more way to communicate and interact  If their parents are limiting minutes on their cell phone, this adds a no time limit voice option Economical ($15/yr. for unlimited call to phone in US)
VoIP- Benefits WHY YOU SHOULD LIKE IT:  Free Can do Conference calls Can do video (camera connected to your computer)  Escape the costs or limits on your phone – no long distance, roaming, # of minutes rules
VoIP - Risks WHY NOT ONLY "VOICE" OPTION Need to be at your computer with an Internet connection  Lower quality of call when 'multitasking' with lots of programs open and active Reliability of your Internet – lose call when computer freezes or Internet goes down In an emergency, no one can automatically tell where you are Network concerns. SKYPE Supernode
VoIP - Demo SKYPE
Social Bookmarking del.icio.us
Social Bookmarking – What  WHAT: way of putting your website bookmarks online, so you can share them, and they are  available regardless what computer you are using  TAGS: a word you use to describe a bookmark. Used to organize and remember your bookmarks, more flexible than folders. Make up tags when you need them and you can use as many as you like.
Social Bookmarks –Why, benefits  Use multiple computers – at school, home, library Have multiple projects, some overlapping. Folders are too one dimensional, lack adequate information Commune without email Examples: Research  Gift Wish List  Vacation planning Interesting website log  Cookbook  Collaboration - Use a special tag to collect and organize bookmarks that are relevant & useful to the entire group
Social Bookmarks – Risks No standard set of keywords  No standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.),  No mechanism to indicate  hierarchical  relationships between tags Susceptible to corruption and collusion
Social Bookmarking Let’s Look
File Sharing YouTube , Flickr, Napster, BitTorrent
File Sharing – What & Why WHAT: files created by self or others available to publish, view or download over the Internet WHY To LIKE IT:  Access to the diversity of 'youth culture' for free / low cost regardless of where you live. Learning about your world, about broadcasting Entertainment Instantaneous sharing with friends, family Publish my stuff: get world exposure, develop a reputation, be authentic. Empowering! Feedback, reaction, interaction
File Sharing- Benefits WHY YOU SHOULD LIKE IT:  Easy to use:  to upload, post and make available your stuff to the world, and sometimes to a smaller group (restrict access); to view others work Free or low cost to download  Entertainment Current, and archive
File Sharing - Risks WHY NOT Lose control of your content 'Questionable' content posted next to yours: the 'ambience' may not fit, and exposure to advertisements, perspectives. Copyright infringement concerns
File Sharing - Demo YouTube , Flickr
RSS RSS  is used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. RSS content can be read using software called an "RSS reader," "feed reader" or an “aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds. Wikipedia
Let's do a real simple syndication ISU and Extension Library of Congress (feed for teachers)  http:// www.loc.gov/rss /   Edutopia (magazine about education, technology)  http:// www.edutopia.org/rss.php   The Mott Foundation (news AND grants feeds)  http:// www.mott.org/about/thefoundation/rssfeeds.aspx CYFERnet http:// www.cyfernet.org / American Psychological Association (see their Psych in the news feed)  http:// www.apa.org/rss/homepage.html
Wi-Fi Wireless local area networks
WI-FI – What & Why  WHAT: wireless network that can be accessed by a Wi-Fi-enabled device (laptop, cell phone, etc.) when in the proximity of an access point or 'hotspot" WHY:  Access points widely available Enable products widely available Allows LANs to be deployed without cabling, reducing cost & work of setting up network Use in spaces where cables cannot be run, such as outdoor areas and historical buildings Mobility, flexibility, temporary
Wi-Fi – Risks and Issues Other countries use other standards  Power consumption fairly high, making battery life and heat a concern  Limited range  Everyone is considered equal when they use the band. Important to the success and widespread use of Wi-Fi, but makes it unsuitable for "must have" public service functions  Can be monitored and used to read and copy data (including personal information) transmitted over the network unless encryption is set up; usually isn't secure
Wi-FI Uses Mobile labs // Gaming // OMK Labs Outdoors // Airports // Everywhere iPod Touch // Phone
Collaborative Document Development Google Docs & Spreadsheets, Groove, Sharepoint
Let's collaborate in Google!  Google
Blogging Blog
Blogging – What & Why WHAT: Best characterized by  journal style entries reverse chronological order commentary on particular item or subject  generally textual, but can be other media  WHY YOUTH LIKE IT: modern diary & conversation with best buds, manage friendships, plan events, communicate with friends and going-to-be-friends about what matters this second
Blogging – What & Why Build community Generate discussion Get the word out, make take a while
Blogging – Risks & Issues Expect to post 2-3 times a week anyway Make take a while, require a 'marketing strategy' to get it known.
Podcasts iTunes or specific sites
 
 
 
Virtual Worlds & Massively-Multiplayer Online Games (MMOGS) Second Life, ActiveWorlds, The Sims Online, Everquest, World of Warcraft
Online Auctions eBay
Closing
words of wisdom to share Think before you write. Just because the profile asks for information doesn't mean you provide it. Limit personal information that goes online. Rule of thumb: only info already in the public domain. Check privacy settings. Many online communities offer option to make parts of profiles accessible only to friends, while leaving other parts public. Be vague about location. For those who want to say where they live, it's safer to include just city and state.  Be careful what you write. Free speech doesn't protect hate speech. Remember, it's not all real. It's easy for people to misrepresent themselves online. Don't believe everything you read.
this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilizations on. That’s why it is spreading so quickly, not because it’s great shiny, whizzy new technology, but because it lets us be ourselves, only more so… And it is in the “more so” that the power of this revolution lies. People can find information, inspiration, like-minded people, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at dizzying speed in social media. The big thing that has changed in media is the ability of almost anyone to produce and distribute content.  Consciously (creating/posting/editing) and unconsciously (through preferences and actions)
 

More Related Content

Its Not Your Parents’ Internet Jay

  • 1. It's Not Your Parents’ Internet: Challenges and Opportunities of Online Participatory Cultures By Jay Staker [email_address] Adapted from CYFAR 2007 Presentation Developed By: Trudy Dunham and Eve Daniels at UMn; Vishal Singh, UNL; Ray Kimsey, NC State; Roger Terry, UNL
  • 2. Intro to Internet 2 / Web 2.0 Social & participatory computing, sharing Focus on the communication and human interaction functions Role of the user: supplier & producer of content Exploits our social nature: connect people,groups Exploits collaboration, sharing knowledge, harnessing ‘collective intelligence’ New ‘social organizations’ forming that do not rely on geography, family of ‘traditional societies Based in part on trust and confidence in others What are you interested in?  Harness the technology to share those interests with colleagues!
  • 3. Forrester Research, Social Computing - How Networks Erode Institutional Power, And What to Do About It   (from Spannerworks report) ‘ Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.’
  • 4. Talking Tools & Applications What they are & an example Why YOU should like them – the benefits Risks & Issues For some tools: how to use Discussion: Ramifications for ISU Extension
  • 5. Social Networking Tools General: MySpace, Facebook, Friendster, For Boomers: BoomJ, Eons Specialized: Flickr, Flirtomatic, Twitter Second Life
  • 6. Social Networking – What & Why WHAT: tool that allows individuals to share information about themselves, see information about others and 'connect' Assists in managing existing friends & work contacts, & using referrals to find new The "friend of friend of friend" strengthens and extends your existing network of trusted contacts WHY YOU SHOULD USE: To get introductions, meet people who have things in common, network with those you already know. Plan events, send out greetings & congratulations Update everyone on what is happening in your life easily Plan getting together at conferences Ask for support,
  • 7. Social Networking –Why? Creating a persona, producing an identity. Just as people use the media, peers, etc. to decide clothes to wear, places to go, what to do – they are using profiles to check out what / who is cool and present self accordingly. Socialization, hanging out, the 'digital' public space, in lieu of a mall, park, etc. they are there because their friends are there and they are there to hang out with those friends Sending messages and commenting on friends profiles – suits an emerging asynchronous messaging needs. They can send messages directly from friends' profiles and check whether or not their friends have logged in and received their email. Status: number of friends. You can buy friends
  • 8. Social Networking – Risks Privacy – do I want that much information about myself online? Trust that people are identifying and representing themselves honestly Long term nature of publishing online – assume forever "As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited."
  • 9. Let's Look! FaceBook , My Space , Flickr , Second Life , Twitter
  • 10. Voice Over Internet Protocol (aka Voice Over IP, VoIP) SKYPE , Google Talk , AIM, iChat
  • 11. VoIP – What & Why WHAT: the routing of voice conversations over the Internet, computer to computer. Takes the analog audio signals and turns them into digital data. WHY TO LIKE IT: Already online with their friends via IM, chat, email, this adds one more way to communicate and interact If their parents are limiting minutes on their cell phone, this adds a no time limit voice option Economical ($15/yr. for unlimited call to phone in US)
  • 12. VoIP- Benefits WHY YOU SHOULD LIKE IT: Free Can do Conference calls Can do video (camera connected to your computer) Escape the costs or limits on your phone – no long distance, roaming, # of minutes rules
  • 13. VoIP - Risks WHY NOT ONLY "VOICE" OPTION Need to be at your computer with an Internet connection Lower quality of call when 'multitasking' with lots of programs open and active Reliability of your Internet – lose call when computer freezes or Internet goes down In an emergency, no one can automatically tell where you are Network concerns. SKYPE Supernode
  • 14. VoIP - Demo SKYPE
  • 16. Social Bookmarking – What WHAT: way of putting your website bookmarks online, so you can share them, and they are available regardless what computer you are using TAGS: a word you use to describe a bookmark. Used to organize and remember your bookmarks, more flexible than folders. Make up tags when you need them and you can use as many as you like.
  • 17. Social Bookmarks –Why, benefits Use multiple computers – at school, home, library Have multiple projects, some overlapping. Folders are too one dimensional, lack adequate information Commune without email Examples: Research Gift Wish List Vacation planning Interesting website log Cookbook Collaboration - Use a special tag to collect and organize bookmarks that are relevant & useful to the entire group
  • 18. Social Bookmarks – Risks No standard set of keywords No standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), No mechanism to indicate hierarchical relationships between tags Susceptible to corruption and collusion
  • 20. File Sharing YouTube , Flickr, Napster, BitTorrent
  • 21. File Sharing – What & Why WHAT: files created by self or others available to publish, view or download over the Internet WHY To LIKE IT: Access to the diversity of 'youth culture' for free / low cost regardless of where you live. Learning about your world, about broadcasting Entertainment Instantaneous sharing with friends, family Publish my stuff: get world exposure, develop a reputation, be authentic. Empowering! Feedback, reaction, interaction
  • 22. File Sharing- Benefits WHY YOU SHOULD LIKE IT: Easy to use: to upload, post and make available your stuff to the world, and sometimes to a smaller group (restrict access); to view others work Free or low cost to download Entertainment Current, and archive
  • 23. File Sharing - Risks WHY NOT Lose control of your content 'Questionable' content posted next to yours: the 'ambience' may not fit, and exposure to advertisements, perspectives. Copyright infringement concerns
  • 24. File Sharing - Demo YouTube , Flickr
  • 25. RSS RSS is used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. RSS content can be read using software called an "RSS reader," "feed reader" or an “aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds. Wikipedia
  • 26. Let's do a real simple syndication ISU and Extension Library of Congress (feed for teachers) http:// www.loc.gov/rss / Edutopia (magazine about education, technology) http:// www.edutopia.org/rss.php The Mott Foundation (news AND grants feeds) http:// www.mott.org/about/thefoundation/rssfeeds.aspx CYFERnet http:// www.cyfernet.org / American Psychological Association (see their Psych in the news feed) http:// www.apa.org/rss/homepage.html
  • 27. Wi-Fi Wireless local area networks
  • 28. WI-FI – What & Why WHAT: wireless network that can be accessed by a Wi-Fi-enabled device (laptop, cell phone, etc.) when in the proximity of an access point or 'hotspot" WHY: Access points widely available Enable products widely available Allows LANs to be deployed without cabling, reducing cost & work of setting up network Use in spaces where cables cannot be run, such as outdoor areas and historical buildings Mobility, flexibility, temporary
  • 29. Wi-Fi – Risks and Issues Other countries use other standards Power consumption fairly high, making battery life and heat a concern Limited range Everyone is considered equal when they use the band. Important to the success and widespread use of Wi-Fi, but makes it unsuitable for "must have" public service functions Can be monitored and used to read and copy data (including personal information) transmitted over the network unless encryption is set up; usually isn't secure
  • 30. Wi-FI Uses Mobile labs // Gaming // OMK Labs Outdoors // Airports // Everywhere iPod Touch // Phone
  • 31. Collaborative Document Development Google Docs & Spreadsheets, Groove, Sharepoint
  • 32. Let's collaborate in Google! Google
  • 34. Blogging – What & Why WHAT: Best characterized by journal style entries reverse chronological order commentary on particular item or subject generally textual, but can be other media WHY YOUTH LIKE IT: modern diary & conversation with best buds, manage friendships, plan events, communicate with friends and going-to-be-friends about what matters this second
  • 35. Blogging – What & Why Build community Generate discussion Get the word out, make take a while
  • 36. Blogging – Risks & Issues Expect to post 2-3 times a week anyway Make take a while, require a 'marketing strategy' to get it known.
  • 37. Podcasts iTunes or specific sites
  • 38.  
  • 39.  
  • 40.  
  • 41. Virtual Worlds & Massively-Multiplayer Online Games (MMOGS) Second Life, ActiveWorlds, The Sims Online, Everquest, World of Warcraft
  • 44. words of wisdom to share Think before you write. Just because the profile asks for information doesn't mean you provide it. Limit personal information that goes online. Rule of thumb: only info already in the public domain. Check privacy settings. Many online communities offer option to make parts of profiles accessible only to friends, while leaving other parts public. Be vague about location. For those who want to say where they live, it's safer to include just city and state. Be careful what you write. Free speech doesn't protect hate speech. Remember, it's not all real. It's easy for people to misrepresent themselves online. Don't believe everything you read.
  • 45. this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilizations on. That’s why it is spreading so quickly, not because it’s great shiny, whizzy new technology, but because it lets us be ourselves, only more so… And it is in the “more so” that the power of this revolution lies. People can find information, inspiration, like-minded people, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at dizzying speed in social media. The big thing that has changed in media is the ability of almost anyone to produce and distribute content.  Consciously (creating/posting/editing) and unconsciously (through preferences and actions)
  • 46.