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Its all about Jobs

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Marc Canter
Marc Canter

This is my end of the year presentation. It represents my current version of how we pitch our Digital City project - which is about generating jobs.

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Digital City Project Its about generating jobs
The Old and the New Old World Workforce development 40 hour work week The office or factory Unemployable or 5 years of experience Rapidly decreasing, moving “off-shore” New World Tech skills Part-time, any time, r-t Virtual environment Anyone can learn, social media is the vehicle Rapidly increasing, worldwide normalization
Catalyst for Change Moved to Cleveland, living in Shaker Sq. Youngstown Business Incubator portfolio comp Big Idea for a Big problem Providing Open platforms Teaching @ CWRU Meetings folks, building relationships Shovel ready project PeopleAggregator social networking platform
Three areas of focus
Innovating Workforce Development Connecting Cyberspace to Meatspace Producing Interactive Multimedia Content Virtuous circle of volunteerism and training Dashboard software Software Infrastructure Sustainable Business Model
On-line world connects to Real world Getting people comfortable with computers All jobs in the future will require tech skills Learning by doing If they can: play videogames use an ATM or remote control program their mobile phone
Social Media as a vehicle Social Networking Blogging Activity Streams Meetups Flash Mobs Groups
Haves helping the Have Nots Volunteers operate Live Video Help Mentors intern Mentees Anyone can Volunteer for local events or organizations Everyone gets points Social media the vehicle
Sustainable Business Model Partnerships with non-profits apply for funding from government and foundations Digital City Mechanics is a new kind of system integrator Use the money 3:1 ways: Build out the MM Content and Services Train workers in the skills necessary to do that Create and maintain Open Digital City platform
What kind of jobs can we generate? Traditional Businesses : embed interns Independents : on their own Startups : new ideas born
Digital City Mechanics Develops and operates the Digital City project (DCP) New age system integrator Will need employees Will run ‘digital bureaus’ Will run training and virtuous circle process Will produce content, customize the Digital City Will ‘open source’ the ideas, give them away
The DCP will create all sorts of jobs…
Associated with putting on Live Events
And Mentoring works really well
Multimedia encyclopedias are coming
The DCP will need LOTS of employees!
The Haves will help the Have Nots!
And we’ll make sure to cover Health!
We’ll do all sorts of viral marketing…
And teach you to run your own network
And feed yourself and your community
Everybody needs great sales people
And software dev skills are golden!
Running this whole system and promoting from within will be key.
5 year goals 5,000 new jobs in NEO Phd. from CWRU Connected Cities Institute Digital City Mechanics hired ‘round the world Open Mesh of inter-connected cities Open Standards based on ‘dashboard’ containers
1,000 Office Jobs 450 Embedded social media ambassadors 250 Digital Bureau employees 100 Digital City Mechanics employees 75 BizDev/Technology transfer experts 50 eCommerce experts embedded in corps 50 Training experts embedded in corps 25 Travel experts embedded in corps
1,000 Independent jobs 200 Independent Sales people 150 Work-for-hire Office managers 150 Independent Marketing/PR consultants 100 web site production 100 Independent sysops/sys admin/support 100 Ops, logistics, live events, transport 75 Independent Photographers – hard copy 50 Independent trainers 50 Independent music recorders/mixers 25 Volunteer coordinators/Community liaison
1,000 Startup jobs 200 Viral Marketing/PR employees @new firms 200 Video Help operators 150 Urban farmers 150 Operations, HR, Legal, Acct, PR 100 Sales and Marketing 100 Digital Labels/Digital Studios 50 Technology support/Network operators 50 Incubator/VC jobs
1,000 Multimedia production jobs 250 Videographers, Editors, Audio, Photos 150 game developers 100 Documentarians: writers, editors, camera 100 Production management, Producers 100 Interactive multimedia content designers 100 Asst producers, docs, scripts, PA 100 multimedia business development 50 researchers/casting 50 touchup/effects experts/makeup/props…
1,000 Health and Wellness jobs 400 Medical records digitizers 300 medical/bio technology lab experts 250 Concierge/hospice workers 50 Doctor/Nurse support staff
Free Dashboard software Social Networking Activity Streams Blogging Media Sharing Live Video Help Points Volunteerism Training Facebook Import Live Video Help
First we need to overcome a lot of resistance
… and get them to sign up!
Then we have to acclimate user’s to computers and social media
… and make them feel comfortable!
Then we have to get them to participate
… and have fun using computers!
Then we give them the option of choosing their own Job
… and hopefully it’s about something they enjoy!
I used to be famous 22 years ago I said I wanted to build Multimedia Encyclopedias
MacroMind/Macromedia 1 st multimedia player = 1984 1 st multimedia authoring system = 1985 1 st author once, playback on many platforms = 1988 Helped build a Billion $$ industry = ‘multimedia’
Multimedia Revolution interrupted Between 1990-1994 85% of CD ROMs were created with our tool - Director 25,000 titles, only room for 300 in the channel Then the thin straw came along (dial-up Internet) We went backwards (no more video or photos) 15 years later we’re right back to where we were
Wikipedia is bricks & mortar Text + Photos Community creation Web links 3M entries But the old school form of knowledge and education
Multimedia Encyclopedias Animated Charts of battles Videos and exploded annotated diagrams of Green Jobs skills Interactive simulations of Polymer Engineering 3d Visualizations Interactive games
Interactive On-Line Multimedia Content and Services Picking up where the Multimedia Revolution left off in 1994 Video, simulations, annotated diagrams, animated charts, visualizations Multimedia Encyclopedia is how people will learn and knowledge will be stored Every Foundation, Government and Brand has a topic or issue they’ll sponsor
Virtuous Circle Utilizes live Video Help to intern and train Volunteerism Training Points Live Events Project management and coordination Based at digital bureaus
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What is a Digital City? In the 90’s = access, wifi, digital cafes In the 00’s = social media, email In the 10’s = software infrastructure
Software Infrastructure Open Digital City platform Shared servers – two-way APIs: Digital City ID Regional timeline of historical events Jobs, Events, Business directory Webcam and location pages For others to build on top of Open Standards – Open Stack – Open Ideas
 
 
 
 
 
 
 
 
 
 
 
 
Software as infrastructure Dashboard is persistent, throughout the region Dashboard adapts itself to the city it’s in An ‘operating system’, that knows it’s context Features and services available to all Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences
A Day in the life of a Digital City
Webcams and Location pages See top 16 webcams, editorially selected Rotate throughout the day Click on webcam, go to a location page Location pages: Who lives by Photos, videos Other webcams Leave comments, Reviews, Media, Links On shared servers
Baby steps in 2010 Hessler Street “Beta Block” project iDEA Institute network Parents Network “ Some” big project Apply for grants Build relationships in community Help out where I can (GCA, SC19, G-Networks)
Regional Alliance Based upon using PeopleAggregator Collaborative platform Act as a new kind of system integrator Mesh of Networks/Alliances iDEA Network Hessler St – University Circle Innovation Zone CCDA (Culture, Creativity and Design Alliance) Parent’s Networks COSE Local community organizations G-Networks
Digital Bureaus Digital Bureaus are the nodes in a distributed architecture Build on the strength of many: Cleveland Akron Lorain Youngstown Columbus 20 employees, 100 trainees per node $75k per month
More than just Creative Jobs Wide of range of jobs interned and trained Sales, Marketing Ops, Live Events Urban Farming Health-Wellness Media Records digitizing Management
Advisors/Supporters Lev Gonick – CWRU Gary Wnek – CWRU, TiME, iDEA Jim Cossler – YBI portfolio company Joel Rube - NanoComponent Patti Chobby – Cobalt group Joel Elvery - CSU Frank Kelley – Dean Emeritus, UA Polymer Center Ed Morrison – Purdue Center for Regional Dev George Nemeth – Social Media maven

More Related Content

Its all about Jobs

  • 1. Digital City Project Its about generating jobs
  • 2. The Old and the New Old World Workforce development 40 hour work week The office or factory Unemployable or 5 years of experience Rapidly decreasing, moving “off-shore” New World Tech skills Part-time, any time, r-t Virtual environment Anyone can learn, social media is the vehicle Rapidly increasing, worldwide normalization
  • 3. Catalyst for Change Moved to Cleveland, living in Shaker Sq. Youngstown Business Incubator portfolio comp Big Idea for a Big problem Providing Open platforms Teaching @ CWRU Meetings folks, building relationships Shovel ready project PeopleAggregator social networking platform
  • 5. Innovating Workforce Development Connecting Cyberspace to Meatspace Producing Interactive Multimedia Content Virtuous circle of volunteerism and training Dashboard software Software Infrastructure Sustainable Business Model
  • 6. On-line world connects to Real world Getting people comfortable with computers All jobs in the future will require tech skills Learning by doing If they can: play videogames use an ATM or remote control program their mobile phone
  • 7. Social Media as a vehicle Social Networking Blogging Activity Streams Meetups Flash Mobs Groups
  • 8. Haves helping the Have Nots Volunteers operate Live Video Help Mentors intern Mentees Anyone can Volunteer for local events or organizations Everyone gets points Social media the vehicle
  • 9. Sustainable Business Model Partnerships with non-profits apply for funding from government and foundations Digital City Mechanics is a new kind of system integrator Use the money 3:1 ways: Build out the MM Content and Services Train workers in the skills necessary to do that Create and maintain Open Digital City platform
  • 10. What kind of jobs can we generate? Traditional Businesses : embed interns Independents : on their own Startups : new ideas born
  • 11. Digital City Mechanics Develops and operates the Digital City project (DCP) New age system integrator Will need employees Will run ‘digital bureaus’ Will run training and virtuous circle process Will produce content, customize the Digital City Will ‘open source’ the ideas, give them away
  • 12. The DCP will create all sorts of jobs…
  • 13. Associated with putting on Live Events
  • 14. And Mentoring works really well
  • 16. The DCP will need LOTS of employees!
  • 17. The Haves will help the Have Nots!
  • 18. And we’ll make sure to cover Health!
  • 19. We’ll do all sorts of viral marketing…
  • 20. And teach you to run your own network
  • 21. And feed yourself and your community
  • 22. Everybody needs great sales people
  • 23. And software dev skills are golden!
  • 24. Running this whole system and promoting from within will be key.
  • 25. 5 year goals 5,000 new jobs in NEO Phd. from CWRU Connected Cities Institute Digital City Mechanics hired ‘round the world Open Mesh of inter-connected cities Open Standards based on ‘dashboard’ containers
  • 26. 1,000 Office Jobs 450 Embedded social media ambassadors 250 Digital Bureau employees 100 Digital City Mechanics employees 75 BizDev/Technology transfer experts 50 eCommerce experts embedded in corps 50 Training experts embedded in corps 25 Travel experts embedded in corps
  • 27. 1,000 Independent jobs 200 Independent Sales people 150 Work-for-hire Office managers 150 Independent Marketing/PR consultants 100 web site production 100 Independent sysops/sys admin/support 100 Ops, logistics, live events, transport 75 Independent Photographers – hard copy 50 Independent trainers 50 Independent music recorders/mixers 25 Volunteer coordinators/Community liaison
  • 28. 1,000 Startup jobs 200 Viral Marketing/PR employees @new firms 200 Video Help operators 150 Urban farmers 150 Operations, HR, Legal, Acct, PR 100 Sales and Marketing 100 Digital Labels/Digital Studios 50 Technology support/Network operators 50 Incubator/VC jobs
  • 29. 1,000 Multimedia production jobs 250 Videographers, Editors, Audio, Photos 150 game developers 100 Documentarians: writers, editors, camera 100 Production management, Producers 100 Interactive multimedia content designers 100 Asst producers, docs, scripts, PA 100 multimedia business development 50 researchers/casting 50 touchup/effects experts/makeup/props…
  • 30. 1,000 Health and Wellness jobs 400 Medical records digitizers 300 medical/bio technology lab experts 250 Concierge/hospice workers 50 Doctor/Nurse support staff
  • 31. Free Dashboard software Social Networking Activity Streams Blogging Media Sharing Live Video Help Points Volunteerism Training Facebook Import Live Video Help
  • 32. First we need to overcome a lot of resistance
  • 33. … and get them to sign up!
  • 34. Then we have to acclimate user’s to computers and social media
  • 35. … and make them feel comfortable!
  • 36. Then we have to get them to participate
  • 37. … and have fun using computers!
  • 38. Then we give them the option of choosing their own Job
  • 39. … and hopefully it’s about something they enjoy!
  • 40. I used to be famous 22 years ago I said I wanted to build Multimedia Encyclopedias
  • 41. MacroMind/Macromedia 1 st multimedia player = 1984 1 st multimedia authoring system = 1985 1 st author once, playback on many platforms = 1988 Helped build a Billion $$ industry = ‘multimedia’
  • 42. Multimedia Revolution interrupted Between 1990-1994 85% of CD ROMs were created with our tool - Director 25,000 titles, only room for 300 in the channel Then the thin straw came along (dial-up Internet) We went backwards (no more video or photos) 15 years later we’re right back to where we were
  • 43. Wikipedia is bricks & mortar Text + Photos Community creation Web links 3M entries But the old school form of knowledge and education
  • 44. Multimedia Encyclopedias Animated Charts of battles Videos and exploded annotated diagrams of Green Jobs skills Interactive simulations of Polymer Engineering 3d Visualizations Interactive games
  • 45. Interactive On-Line Multimedia Content and Services Picking up where the Multimedia Revolution left off in 1994 Video, simulations, annotated diagrams, animated charts, visualizations Multimedia Encyclopedia is how people will learn and knowledge will be stored Every Foundation, Government and Brand has a topic or issue they’ll sponsor
  • 46. Virtuous Circle Utilizes live Video Help to intern and train Volunteerism Training Points Live Events Project management and coordination Based at digital bureaus
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63. What is a Digital City? In the 90’s = access, wifi, digital cafes In the 00’s = social media, email In the 10’s = software infrastructure
  • 64. Software Infrastructure Open Digital City platform Shared servers – two-way APIs: Digital City ID Regional timeline of historical events Jobs, Events, Business directory Webcam and location pages For others to build on top of Open Standards – Open Stack – Open Ideas
  • 65.  
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75.  
  • 76.  
  • 77. Software as infrastructure Dashboard is persistent, throughout the region Dashboard adapts itself to the city it’s in An ‘operating system’, that knows it’s context Features and services available to all Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences
  • 78. A Day in the life of a Digital City
  • 79. Webcams and Location pages See top 16 webcams, editorially selected Rotate throughout the day Click on webcam, go to a location page Location pages: Who lives by Photos, videos Other webcams Leave comments, Reviews, Media, Links On shared servers
  • 80. Baby steps in 2010 Hessler Street “Beta Block” project iDEA Institute network Parents Network “ Some” big project Apply for grants Build relationships in community Help out where I can (GCA, SC19, G-Networks)
  • 81. Regional Alliance Based upon using PeopleAggregator Collaborative platform Act as a new kind of system integrator Mesh of Networks/Alliances iDEA Network Hessler St – University Circle Innovation Zone CCDA (Culture, Creativity and Design Alliance) Parent’s Networks COSE Local community organizations G-Networks
  • 82. Digital Bureaus Digital Bureaus are the nodes in a distributed architecture Build on the strength of many: Cleveland Akron Lorain Youngstown Columbus 20 employees, 100 trainees per node $75k per month
  • 83. More than just Creative Jobs Wide of range of jobs interned and trained Sales, Marketing Ops, Live Events Urban Farming Health-Wellness Media Records digitizing Management
  • 84. Advisors/Supporters Lev Gonick – CWRU Gary Wnek – CWRU, TiME, iDEA Jim Cossler – YBI portfolio company Joel Rube - NanoComponent Patti Chobby – Cobalt group Joel Elvery - CSU Frank Kelley – Dean Emeritus, UA Polymer Center Ed Morrison – Purdue Center for Regional Dev George Nemeth – Social Media maven