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Introduction to Social Media for Job Counselors

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This document discusses how social media can help with job searching. It describes social media as online technologies that allow people to share opinions and experiences. LinkedIn, Twitter, and Facebook are mentioned as platforms that can help people find jobs by allowing them to follow companies, connect with contacts, and showcase their professional experience and qualifications to potential employers. The document provides tips on using each platform effectively for job searching purposes, such as regular posting and engagement to build an online presence and network.

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What is it ? How can it help in Job Search ? Jackie Buck SPHR * Brooke Roegge
SOCIAL MEDIA
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
◦ Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. ◦ Helps people find YOU and you find THEM!
 -Expedites Conversation  -Delivers Content to a wide audience  -Allows you to participate in the creation & development of content.  -Not about the size of network but how you use it.
--What do I hope to accomplish online? --What part of my professional life do I want to showcase? Once you have answered these questions get online!
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Using to land your next JOB 1.Follow target companies 2.Contact employers directly 3.Use BranchOut for networking 4.Keep privacy settings open enough 5.Inform your network that you are in the job hunt 6.Optimize your profile for job search
http://learn.linkedin.com
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
-Create a specific email address -3,000 invitations allowed -5 “I Don’t Knows” -Keep your profile updated
-Write recommendations -Join personal & professional groups -Participate in Questions & Answers
Introduction to Social Media for Job Counselors
THE BASICS OF TWITTER
TWITTER IS A MASS TEXT-MESSAGING SERVICE THAT ALLOWS YOU TO SEND SHORT 140 CHARACTER UPDATES OR “TWEETS” TO A BUNCH OF PEOPLE AT ONCE “FOLLOWERS”
IT IS ABOUT NETWORKING, BRANDING, MARKETING, BUSINESS TWITTER IS NOT ABOUT…… CHATTING WITH YOUR FRIENDS BUT ……….. ABOUT PROMOTING YOURSELF
Introduction to Social Media for Job Counselors
 Tweet something of VALUE  Tweet on a regular basis  Get “retweeted”  Use link-shrinking services (tinyurl.com)  Answer questions
Hashtags are a word or phrase preceded by # to monitor who is saying what about a topic. “Twitter handle” = Username DM = direct message RT = retweet FTW = celebratory remark
 PROVIDE access to other professionals  PROVIDE exposure & credibility  PROVIDE personal & professional relationships when you connect to others in your industry  PROVIDE a venue to demonstrate your expertise & provide expertise
Introduction to Social Media for Job Counselors
- PROMOTE YOURSELF - “POST & HOPE” - BE CREATIVE - JOIN ONLINE CONTESTS
Tips getting your job searching started on social networks
•Twitter: –Pace yourself –Routinely update at least once 2x a week –Search for and join in on relevant conversations of interest •LinkedIn: –Fill in as much as you are comfortable with on your profile –Find and join groups that interest you –Personalize your invitations to connect –Acknowledge those who want to connect with you •Facebook: –Search for industry events and find 1-2 you can attend –A good profile photo helps to humanize you –When you join a group, leave a small note to introduce yourself TIPS & INFO
What social media accounts do we have? What are we doing with them?
DEED has 2 Twitter accounts:  MinnesotaWorks  PositivelyMN
MinnesotaWorks.net Twitter account: http://twitter.com/minnesotaworks or @MinnesotaWorks Audience:  Job seekers  Career counselors  Recruiters We post:  Jobs from MinnesotaWorks.net  Promote the MinnesotaWorks.net blog  Job seeking advice and tips
Introduction to Social Media for Job Counselors
Examples of tweeted job listings from MinnesotaWorks.net:
Post from the MinnesotaWorks.net blog:
Job seeker and career advice:
DEED Twitter account: http://twitter.com/positivelymn or @PositivelyMN Audience:  Businesses  Media  Anyone interested in news about our agency, MN biz, or the MN economy We post:  Press releases  “Inside” information  Info that businesses might find helpful  MN businesses in the news
Introduction to Social Media for Job Counselors
Press releases:
“Inside information:”
Info for Minnesota businesses:
Minnesota businesses in the news:
DEED Facebook account: http://www.facebook.com/positivelymn Audience:  Mostly job seekers We post:  Jobs from MinnesotaWorks.net  Job seeking and career advice  Misc. information about why Minnesota is a great place to work/live
Introduction to Social Media for Job Counselors
Job postings from MinnesotaWorks.net:
Job seeking and career advice:
Why Minnesota is a great place to work/live:
DEED YouTube account: http://www.youtube.com/user/deedminnesota Audience:  Non-specific (agency account) We post:  Overviews of DEED services  Promotional material (Voc. Rehab success story, Minnesotium, etc.)  Tutorial videos
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
QUESTIONS ??? Jacqueline Buck & Brooke Roegge

More Related Content

Introduction to Social Media for Job Counselors

  • 1. What is it ? How can it help in Job Search ? Jackie Buck SPHR * Brooke Roegge
  • 6. ◦ Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. ◦ Helps people find YOU and you find THEM!
  • 7. -Expedites Conversation  -Delivers Content to a wide audience  -Allows you to participate in the creation & development of content.  -Not about the size of network but how you use it.
  • 8. --What do I hope to accomplish online? --What part of my professional life do I want to showcase? Once you have answered these questions get online!
  • 12. Using to land your next JOB 1.Follow target companies 2.Contact employers directly 3.Use BranchOut for networking 4.Keep privacy settings open enough 5.Inform your network that you are in the job hunt 6.Optimize your profile for job search
  • 16. -Create a specific email address -3,000 invitations allowed -5 “I Don’t Knows” -Keep your profile updated
  • 17. -Write recommendations -Join personal & professional groups -Participate in Questions & Answers
  • 19. THE BASICS OF TWITTER
  • 20. TWITTER IS A MASS TEXT-MESSAGING SERVICE THAT ALLOWS YOU TO SEND SHORT 140 CHARACTER UPDATES OR “TWEETS” TO A BUNCH OF PEOPLE AT ONCE “FOLLOWERS”
  • 21. IT IS ABOUT NETWORKING, BRANDING, MARKETING, BUSINESS TWITTER IS NOT ABOUT…… CHATTING WITH YOUR FRIENDS BUT ……….. ABOUT PROMOTING YOURSELF
  • 23. Tweet something of VALUE  Tweet on a regular basis  Get “retweeted”  Use link-shrinking services (tinyurl.com)  Answer questions
  • 24. Hashtags are a word or phrase preceded by # to monitor who is saying what about a topic. “Twitter handle” = Username DM = direct message RT = retweet FTW = celebratory remark
  • 25. PROVIDE access to other professionals  PROVIDE exposure & credibility  PROVIDE personal & professional relationships when you connect to others in your industry  PROVIDE a venue to demonstrate your expertise & provide expertise
  • 27. - PROMOTE YOURSELF - “POST & HOPE” - BE CREATIVE - JOIN ONLINE CONTESTS
  • 28. Tips getting your job searching started on social networks
  • 29. •Twitter: –Pace yourself –Routinely update at least once 2x a week –Search for and join in on relevant conversations of interest •LinkedIn: –Fill in as much as you are comfortable with on your profile –Find and join groups that interest you –Personalize your invitations to connect –Acknowledge those who want to connect with you •Facebook: –Search for industry events and find 1-2 you can attend –A good profile photo helps to humanize you –When you join a group, leave a small note to introduce yourself TIPS & INFO
  • 30. What social media accounts do we have? What are we doing with them?
  • 31. DEED has 2 Twitter accounts:  MinnesotaWorks  PositivelyMN
  • 32. MinnesotaWorks.net Twitter account: http://twitter.com/minnesotaworks or @MinnesotaWorks Audience:  Job seekers  Career counselors  Recruiters We post:  Jobs from MinnesotaWorks.net  Promote the MinnesotaWorks.net blog  Job seeking advice and tips
  • 34. Examples of tweeted job listings from MinnesotaWorks.net:
  • 35. Post from the MinnesotaWorks.net blog:
  • 36. Job seeker and career advice:
  • 37. DEED Twitter account: http://twitter.com/positivelymn or @PositivelyMN Audience:  Businesses  Media  Anyone interested in news about our agency, MN biz, or the MN economy We post:  Press releases  “Inside” information  Info that businesses might find helpful  MN businesses in the news
  • 41. Info for Minnesota businesses:
  • 43. DEED Facebook account: http://www.facebook.com/positivelymn Audience:  Mostly job seekers We post:  Jobs from MinnesotaWorks.net  Job seeking and career advice  Misc. information about why Minnesota is a great place to work/live
  • 45. Job postings from MinnesotaWorks.net:
  • 46. Job seeking and career advice:
  • 47. Why Minnesota is a great place to work/live:
  • 48. DEED YouTube account: http://www.youtube.com/user/deedminnesota Audience:  Non-specific (agency account) We post:  Overviews of DEED services  Promotional material (Voc. Rehab success story, Minnesotium, etc.)  Tutorial videos
  • 51. QUESTIONS ??? Jacqueline Buck & Brooke Roegge