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Insights on IoT Developers Oct 2014 - VisionMobile

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A short presentation with key insights on IoT developers, based on our Apr/May 2014 developer survey, with over 10,000 respondents. Key Insights: 1. 3.2M Internet of Things developers are ready to start innovating today. 2. IoT/M2M attracts many more developers than Smart TVs, set- top-boxes, consoles and e-readers. 3. Small teams spearhead IoT movement. 4. Western Europe, North America, India and China emerge as key IoT/M2M hubs. 5. Information is more important for IoT/M2M developers than discovery or experimentation. Want more? Get in touch! matos@visionmobile.com

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the rise of internet of things developers Based on responses of 1,780 IoT and M2M developers who are the IoT/M2M developers and how to reach them vmob.me/DE3Q14IoT Published October 2014
VisionMobile | the ANALYSTS of the mobile Economy We help companies track developer trends and master digital business models Track developer trends attitudes If you could speak to 10,000 app developers, what would you ask them? Master developer-centric business models Master the rules of digital era to transform your business with apps, APIs and co-creation platforms. clients trusted by the top names in tech 2 The Telco Innovation Toolbox: Economic Models for Managing Disruption and Reinventing the Telco 1 1 © VisionMobile 2012. Some rights reserved. VisionMobile.com/Strategy Developer Economics 2014 6th ed. 1 2
Copyright 2014 VisionMobile 3 1,780 developers that target Internet of Things (IoT), Machine-to-Machine (M2M) and embedded took part in VisionMobile’s 7th Developer Economics survey, which reached 10,000+ app developers in total. In our report “IoT: Breaking Free of Internet and Things” (June 2014), we showed how communities of developers play a key role in shaping the future of Internet of Things. This presentation lifts a tip of the veil on who those IoT developers are, where to find them and how to reach them. vmob.me/IoT
Copyright 2014 VisionMobile 3.2M Internet of Things developers are ready to start innovating today The number refers to software developers that are involved in Internet of Things, Machine-to- Machine (M2M) and embedded development. 12.5% of these developers (1 in 8) focuses primarily on Internet of Things and M2M. That’s over 415,000 committed IoT and M2M developers. 1 4
5 Fully committed vs. IoT as a side project among IoT, M2M and embedded developers Developers working primarily on IoT/M2M projects 12.5% 3.2M developers Developers involved in IoT/M2M as a side project Percentage of IoT, M2M and embedded developers that have IoT/M2M as their primary target today Source: Developer Economics Q3 2014
Copyright 2014 VisionMobile IoT/M2M attracts many more developers than Smart TVs, set-top- boxes, consoles and e-readers 36% more mobile developers are involved in IoT/M2M as a side-project than in Smart TVs, set-top boxes, game consoles and e-readers combined. Twice as many mobile developers have IoT/M2M as their primary target, compared to the other consumer connected devices listed. (2,1% and rising versus a stable 1% of mobile developers, respectively.) 2 6
7 IoT/M2M developers vs. TV/STB/consoles/e-reader developers 11% 15% TVs, STBs, e-readers, game consoles IoT, M2M +36% Percentage of mobile developers that develop for IoT/M2M or other connected devices as a side project Source: Developer Economics Q3 2014
Copyright 2014 VisionMobile Small teams spearhead IoT movement For both IoT and M2M developers startups and SMEs account for about 70% of developers (true for fully-committed developers and developers working on IoT as a side-project). Few succeed at running an IoT project alone. Over half of IoT/M2M developers work in small, agile teams in companies of less than 50 people. 3 8
Company size for IoT/M2M and mobile app developers 17% 19% Copyright 2014 VisionMobile 50% Source: Developer Economics Q3 2014 9 6% 14% 50% 20% 25% Loner Startup (50) SME (50-500) Enterprise Mobile app developers IoT/M2M developers
Copyright 2014 VisionMobile Western Europe, North America, India and China emerge as key IoT/M2M hubs There are IoT startup clusters in Silicon Valley and New York, as well as in Toronto, Canada (can be result of BlackBerry fallout). Western European developers are scattered and compared to other regions move slower from mobile to IoT. (IoT in Finland seems to benefit from Nokia fallout.) India (Bangalore, Mumbai) and China (mainly major coastal cities) lead IoT in Asia (40% of IoT developers) – A significantly higher proportion than in mobile. The outsourcing and manufacturing hubs offer fertile ground for IoT innovation. 4 10
North America 23% Europe 28% Asia 40% South America 3% Africa 5% Oceania 1% Distribution of IoT/M2M developers across regions Source: Developer Economics Q3 2014 11
Copyright 2014 VisionMobile Information is more important for IoT/M2M developers than discovery or experimentation Community support is the most popular source of information (over 50% of developers). Online forums and tutorials are underdeveloped relative to mobile. Committed IoT developers seek information, not discovery. Workshops are a key outreach channel. Events are a less popular source of information for them compared to those involved in IoT as a side project. Hackathons only reach 1 in 5 IoT developers. Publications in tech media reach only 1 in 3 of committed IoT developers. 5
13 Main sources of information used by IoT/M2M developers 0% 10% 20% 30% 40% 50% 60% Online forums tutorials Developer portals Social media Official vendor website Webinars or workshops Hackathons Conferences Vendor events Meetups Tech media Email newsletters IoT = side project Source: Developer Economics Q3 2014
14 Get in touch to learn more about IoT developers and how to reach them IoT@visionmobile.com +44 845 003 8742
Knowledge. Passion. Innovation. Updated: 12 November Copyright VisionMobile 2011 2010 Subscribe today to the developer economics research program Contact: Matos Kapetanakis matos@visionmobile.com Marketing Manager Get the latest Developer Economics reports: www.DeveloperEconomics.com/reports

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Insights on IoT Developers Oct 2014 - VisionMobile

  • 1. the rise of internet of things developers Based on responses of 1,780 IoT and M2M developers who are the IoT/M2M developers and how to reach them vmob.me/DE3Q14IoT Published October 2014
  • 2. VisionMobile | the ANALYSTS of the mobile Economy We help companies track developer trends and master digital business models Track developer trends attitudes If you could speak to 10,000 app developers, what would you ask them? Master developer-centric business models Master the rules of digital era to transform your business with apps, APIs and co-creation platforms. clients trusted by the top names in tech 2 The Telco Innovation Toolbox: Economic Models for Managing Disruption and Reinventing the Telco 1 1 © VisionMobile 2012. Some rights reserved. VisionMobile.com/Strategy Developer Economics 2014 6th ed. 1 2
  • 3. Copyright 2014 VisionMobile 3 1,780 developers that target Internet of Things (IoT), Machine-to-Machine (M2M) and embedded took part in VisionMobile’s 7th Developer Economics survey, which reached 10,000+ app developers in total. In our report “IoT: Breaking Free of Internet and Things” (June 2014), we showed how communities of developers play a key role in shaping the future of Internet of Things. This presentation lifts a tip of the veil on who those IoT developers are, where to find them and how to reach them. vmob.me/IoT
  • 4. Copyright 2014 VisionMobile 3.2M Internet of Things developers are ready to start innovating today The number refers to software developers that are involved in Internet of Things, Machine-to- Machine (M2M) and embedded development. 12.5% of these developers (1 in 8) focuses primarily on Internet of Things and M2M. That’s over 415,000 committed IoT and M2M developers. 1 4
  • 5. 5 Fully committed vs. IoT as a side project among IoT, M2M and embedded developers Developers working primarily on IoT/M2M projects 12.5% 3.2M developers Developers involved in IoT/M2M as a side project Percentage of IoT, M2M and embedded developers that have IoT/M2M as their primary target today Source: Developer Economics Q3 2014
  • 6. Copyright 2014 VisionMobile IoT/M2M attracts many more developers than Smart TVs, set-top- boxes, consoles and e-readers 36% more mobile developers are involved in IoT/M2M as a side-project than in Smart TVs, set-top boxes, game consoles and e-readers combined. Twice as many mobile developers have IoT/M2M as their primary target, compared to the other consumer connected devices listed. (2,1% and rising versus a stable 1% of mobile developers, respectively.) 2 6
  • 7. 7 IoT/M2M developers vs. TV/STB/consoles/e-reader developers 11% 15% TVs, STBs, e-readers, game consoles IoT, M2M +36% Percentage of mobile developers that develop for IoT/M2M or other connected devices as a side project Source: Developer Economics Q3 2014
  • 8. Copyright 2014 VisionMobile Small teams spearhead IoT movement For both IoT and M2M developers startups and SMEs account for about 70% of developers (true for fully-committed developers and developers working on IoT as a side-project). Few succeed at running an IoT project alone. Over half of IoT/M2M developers work in small, agile teams in companies of less than 50 people. 3 8
  • 9. Company size for IoT/M2M and mobile app developers 17% 19% Copyright 2014 VisionMobile 50% Source: Developer Economics Q3 2014 9 6% 14% 50% 20% 25% Loner Startup (50) SME (50-500) Enterprise Mobile app developers IoT/M2M developers
  • 10. Copyright 2014 VisionMobile Western Europe, North America, India and China emerge as key IoT/M2M hubs There are IoT startup clusters in Silicon Valley and New York, as well as in Toronto, Canada (can be result of BlackBerry fallout). Western European developers are scattered and compared to other regions move slower from mobile to IoT. (IoT in Finland seems to benefit from Nokia fallout.) India (Bangalore, Mumbai) and China (mainly major coastal cities) lead IoT in Asia (40% of IoT developers) – A significantly higher proportion than in mobile. The outsourcing and manufacturing hubs offer fertile ground for IoT innovation. 4 10
  • 11. North America 23% Europe 28% Asia 40% South America 3% Africa 5% Oceania 1% Distribution of IoT/M2M developers across regions Source: Developer Economics Q3 2014 11
  • 12. Copyright 2014 VisionMobile Information is more important for IoT/M2M developers than discovery or experimentation Community support is the most popular source of information (over 50% of developers). Online forums and tutorials are underdeveloped relative to mobile. Committed IoT developers seek information, not discovery. Workshops are a key outreach channel. Events are a less popular source of information for them compared to those involved in IoT as a side project. Hackathons only reach 1 in 5 IoT developers. Publications in tech media reach only 1 in 3 of committed IoT developers. 5
  • 13. 13 Main sources of information used by IoT/M2M developers 0% 10% 20% 30% 40% 50% 60% Online forums tutorials Developer portals Social media Official vendor website Webinars or workshops Hackathons Conferences Vendor events Meetups Tech media Email newsletters IoT = side project Source: Developer Economics Q3 2014
  • 14. 14 Get in touch to learn more about IoT developers and how to reach them IoT@visionmobile.com +44 845 003 8742
  • 15. Knowledge. Passion. Innovation. Updated: 12 November Copyright VisionMobile 2011 2010 Subscribe today to the developer economics research program Contact: Matos Kapetanakis matos@visionmobile.com Marketing Manager Get the latest Developer Economics reports: www.DeveloperEconomics.com/reports