Influencer Marketing: Using Relationships to Build Killer Links
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Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.
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Influencer Marketing: Using Relationships to Build Killer Links
- 2. Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 25+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies @stonetemple +Eric Enge
- 3. The Influencer Audience Factor YOU INFLUENCER Your Reach Their Reach @stonetemple / +Eric Enge
- 4. The Influencer Trust Factor 20 Shares 10 Links 20,000 Connections 100 Shares 50 Links 20,000 Connections @stonetemple / +Eric Enge
- 5. The Synergy We’re Looking For – Step 1 Shared on Social Networks Helps Drive New Followers, Fans, Friends Traffic, Links & New Subscribers @stonetemple / +Eric Enge
- 6. The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff) @stonetemple / +Eric Enge
- 7. Where “it” lives in the organization @stonetemple / +Eric Enge
- 8. Finding Influencers @stonetemple / +Eric Enge
- 9. Klout Categories @stonetemple / +Eric Enge
- 10. Twitter Search for #gps @stonetemple / +Eric Enge
- 11. Amazon Book Search @stonetemple / +Eric Enge
- 12. Conference Agendas @stonetemple / +Eric Enge
- 13. Klout – Influenced By @stonetemple / +Eric Enge
- 14. Who else writes for the same blog? @stonetemple / +Eric Enge
- 15. Ways to Verify Influence @stonetemple / +Eric Enge
- 16. Klout @stonetemple / +Eric Enge
- 17. Does Your Anchor Text Look Like This? 6% 12% 10% 11% 11% 13% 23% 14% @stonetemple / +Eric Enge
- 18. Or, Like This? Domain Brand Name
- 19. “Looking Natural” – Links You Won’t Get • Article directories • Low value directories • Blog and forum comments • Link networks • Wordpress themes • Reciprocal links • Sites that do not care about content quality @stonetemple / +Eric Enge
- 20. @stonetemple / +Eric Enge
- 21. Influencer Marketing @stonetemple / +Eric Enge
- 22. Blog with Quality Content @stonetemple / +Eric Enge
- 23. Lots of Guest Posts @stonetemple / +Eric Enge
- 24. Strong Twitter Presence @stonetemple / +Eric Enge
- 25. Solid Facebook Presence @stonetemple / +Eric Enge
- 26. Basic Strategy • Post great content: 3 to 4 times per week – 2/3 of the posts are from guest authors • Guest Post on other sites: 3 to 5 times per week • Always building relationships with influencers • Great content on Twitter and Facebook • Promote posts on Twitter and Facebook @stonetemple / +Eric Enge
- 27. Top Anchor Text @stonetemple / +Eric Enge
- 28. Sample Results • http://blog.kissmetrics.com/color-psychology/ • 681 links from unique domains • 7,983 tweets • 4k Likes • http://blog.kissmetrics.com/science-of-social-timing-1/ • 504 links from unique domains • 10,600 tweets • 1k Likes • The site gets 200,000+ visitors per month @stonetemple / +Eric Enge
- 29. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com