2. In-app marketing is any message or marketing
campaign that has been created to showcase
your customers while they’re in and actively
utilizing your app.
In-app marketing enables companies to leverage
real-time and personalized messages to
fascinate, engage, and upsell consumers to your
new products.
WHAT IS IN-APP
MARKETING?
FOCUS ON USER ENGAGEMENT
5. Reaching out to new users is far more
than showing them how to use an app.
GUIDE YOUR USER’S EXPERIENCE
You can employ in-app behavioral
analytics to keep track of implicit
feedback.
OBTAIN USER FEEDBACK
Positive online reviews can generate
more traffic and possible users for
your app.
ACCUMULATE POSITIVE REVIEWS
IN-APP MARKETING
STRATEGY
WHY THERE IS A NEED FOR?
6. Your first step is to discover your loyal
users – those who have been around for a
while, usually engage with your app, or have
updated to a paid plan.
DETERMINE YOUR STRATEGY.
To set in-app marketing into practice, you
will require several tools. Firstly, you have
to pick an analytics platform.
CHOOSE THE RIGHT TOOLS
We recommend you to choose an analytics
tool like Notifyvisitors first because we
understand the importance of testing.
TEST, TEST, TEST
BAKS CLOTHING COMPANY ADVERTISING STRATEGY
HOW TO SET UP YOUR IN-APP MARKETING
7. A FEW REAL INSTANCES DRAWN FROM HIGHLY
SUCCESSFUL APPS.
EXAMPLES OF AN IN-APP
MARKETING CAMPAIGN
Discord, a “Slack for gamers,” doesn’t
pretend that each new user of its software
understands how to chat, @mention, use
emoji or customize their profile.
EMPLOYING EFFECTIVE IN-APP
TOOLTIPS AND MODALS
Duolingo, an online language learning
platform has a simplistic and smooth
onboarding campaign that makes new
users engaged and learning promptly
ONBOARDING USERS AT THE
PRECISE LEARNING LEVEL
8. you can make your users happy, engaged, and
more likely to be involved long-term.
GET STARTED ON YOUR
IN-APP MARKETING
STRONG IN-APP MARKETING STRATEGY
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