The document provides guidance on determining if a website needs redesign. It presents 10 questions to ask about the functionality, navigation, branding, outdatedness, responsiveness, and ability to meet goals of a website. If the answer is yes to one or more questions, it may be time for a redesign. The document then prompts setting goals and outlining brand, personas, competition, and planning to create an effective website strategy before beginning a redesign.
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
Top SEO Guide Why SEO is important for your Website Business Best Online Mark...SEO Hong Kong
The Complete Guide On How To Increase Your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits Online.
Why SEO Is Important For Your Website (Business)
And What You Can Do About It.
#SEO #SEOHOngKong #SEOServices #DigialMarkeing #WebsiteDesign #OnlineMarketing #SEM
This document provides details about an individual's SEO and digital marketing services. They have 7 years of experience in SEO, link building, and backlinking. Their services include on-page and off-page SEO optimization, white-hat link building, relevant backlinks, local submission, keyword research, social bookmarking, and profile backlinks. They provide examples of recent projects including rankings achieved. They also discuss manual SEO, web development, website optimization, and their experience in areas like SEO, online reputation management, content writing, video creation, social media marketing, and more. Contact information is provided at the end.
Tony Yeung's SEO & Social Media Marketing Service 2014Tony Young
This document outlines a digital marketing project focused on SEO and social media marketing to generate new leads and convert them into clients. The project would include analyzing the business's current strategies, launching an optimized SEO and social media campaign, and ongoing management to improve results over at least one year. The consultant has several years of experience and clients in digital marketing fields. Interested businesses should contact the consultant to discuss any changes needed and finalize a contract to begin work.
This document provides an introduction to using Google Analytics for web analytics. It discusses:
1. The basics of how Google Analytics works, including how it collects data when visitors come to a site and how it processes and stores that data.
2. Common limitations of Google Analytics, such as not tracking events, files, or flash content by default.
3. The steps to set up a Google Analytics account and properly implement the tracking code on a website to begin collecting data.
SEO for Startup Founders - Foundercon - Slideshare EditionJohn Doherty
Startups should focus on SEO to drive organic traffic to their websites. SEO involves keyword research, technical optimization, internal and external linking, and creating valuable content. Organic search accounts for the majority of clicks for most websites. Startups can see significant organic traffic growth through SEO. Mistakes startups make include not creating content for non-logged in users, focusing only on link building, and not prioritizing SEO early on. To succeed, startups should do a technical audit, create content for their target audiences, build links through outreach, and make their users happy enough to share their product.
This document provides tips for optimizing images for search engine optimization (SEO) and rankings on Google. It recommends creating unique, high quality images sized appropriately for mobile that include the target keyword in the file name, alt text, title and description. The document also suggests compressing image file sizes to improve page load times and adding structured data to images. Following these image SEO best practices can help websites rank higher in Google image searches and boost website traffic.
STEP 1 - Search for a business and its location
STEP 2 - Choose one of our pre-written rapid client attraction email templates
STEP 3 - Send the email to their primary email folder
STEP 4 - Collect the payment :-)
That’s it.
BONUS #1 Youtube Channel SEO
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Top 16 ways to make money online foreverjobguide247
The document provides 16 ways to make money online, beginning with making money from YouTube videos. It recommends choosing popular niche topics and describes how to earn money from views via Google Adsense or YouTube partner networks. The second way discussed is affiliate marketing, explaining how affiliates are rewarded for promoting products. Top affiliate networks like Amazon, Rakuten, and Clickbank are recommended. Other methods discussed include making money from blogs on Blogger, using Clickbank to promote affiliate products, earning from shortened links on Adf.ly, freelancing on sites like Freelancer, creating websites using Wordpress or Blogger, and publishing ebooks on Amazon Kindle.
We have always seen the articles coming up with more information on designing a website as it is too demanding although an alarming number proves that marketers are still following old techniques and the number has reached to 72% of the websites failing.
To make sure that you don't forget any important aspect while creating a website and regret later, we have created the ultimate pre-launch checklist for an eCommerce Website launch. Go through the checklist and we are sure it will be helpful for you. Visit our website for the best eCommerce store development services: https://www.ncodetechnologies.com/ecommerce-web-development.html
This document outlines Mike Linville's experience creating Black Dog Studios to provide affordable web design and development services using a standardized framework. It describes the common problems small business owners face with expensive, infrequent website updates. The framework involves an 11-step process to build search engine optimized websites using common tools like WordPress, themes, and plugins. Case studies show how the framework helped businesses increase their online presence. The document promotes Mike's new online training program called DIY WordPress Creator to teach others the framework.
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
10 AJ Mihalic - Managing a Billion Dollar SEO StrategyAJ Mihalic
This document discusses strategies for managing a billion dollar SEO program, including defining enterprise SEO, setting performance goals, engaging clients, collaborating with internal teams, increasing efficiency through automation, and creating a positive company culture. Some key points covered are defining the relationships needed for large-scale SEO, focusing on business metrics like reducing site errors and resource usage to get IT team buy-in, keeping communications concise for busy executives, and tracking metrics like hours spent supporting IT and SEO release testing to measure collaboration.
We found three companies advertising for the "it consulting services" keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. Here are our tips on how IT consulting companies can make their landing pages more customer-centric, in order to get more inquiries.
The document discusses how local businesses can leverage search engine optimization (SEO) to boost their online visibility and attract new customers. It explains that people increasingly search online for local products and services, so having an optimized website is important for local businesses. The document provides an overview of SEO, the key principles including identifying keywords, optimizing webpages, getting backlinks, and having a good site structure. It emphasizes that local businesses should focus on keywords relevant to their specific location and industry to reach more local customers through search engines. Overall, the document advocates that SEO is a powerful strategy for local businesses to generate a steady stream of new online customers.
Tarun Gaur On Data Breaches and Privacy FearsTarun Gaur
Tarun Gaur On Data Breaches and Privacy Fears https://www.cbs19news.com/story/50764645/tarun-gaur-on-data-breaches-and-privacy-fears-navigating-the-minefield-of-modern-internet-safety
The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
2. A lot of people(potential leads) got
initially invested in his offer.
But after checking client's landing
page they turned into ghosts. 👻
Today I'll tell you why it happened...
02
3. You have done everything.
- Created an amazing website
- High-quality blogs
- Link building
But still something's not working.
What can that be?
03
4. I worked with a business coach he
had everything done. From blogs to
guest posts.
I checked his website there was no
major problem.
04
5. His landing page had lots of images.
Which is a good thing as it increases
of the page.
But these images were doing more
harm than good.
These Images = Terrible Disaster
visual appeal
05
6. Because these images were taking
way too long to load.
So here's how a the
page.
Sees Ad Creative -> Clicks on CTA ->
Check Landing Page
Here the lead is half interested + half
curious about your services.
LEAD viewed
06
7. From here on, it's all up to landing
page. Whether the potential lead
becomes your customer or ghosts
you forever.
So they click on your landing page
but:
Takes Forever To Load -> Images
Aren't Loading Quickly -> Lead Starts
Losing Interest
07
8. Remember
You don't want to wait for leads and
want a coaching business where
people trust you and immediately
register.
Then why are you making your leads
wait?
Give them smooth experience.
no one likes to wait..!
08
9. My client was facing a similar
situation. So to stop making:
I firstly decided to do image SEO.
Leads = Ghosts
09
10. So here are image SEO
changes I implemented:
1- Choose JPEG for photos, PNG for
graphics.
2- Resize images to exact display
dimensions.
3- Compress images with tools like
TinyPNG.
4- Use descriptive filenames for SEO.
5- Add meaningful alt text for
accessibility.
five major
10
12. 12
3.5 months
But SEO is not a onetime effort. It's an
ongoing process.
After of working on image
SEO, link building and other aspects we
were able to position client as an
industry expert.
The client received more inquiries,
secured new clients, and expanded
their reach within the entrepreneurial
community.