Ignite Wilmington #4

Editor's Notes

1. why anyone friend anyone online?\nyou could say that online social networks exist to answer a simple need of humans in the modern age…\n
2. ‘what’s in it for me?’ them? you? your mom?\nmake money / play Farmville\nshows what, not WHY\nreverse engineer what people do\nfind why they’re on Facebook\n
3. companies use this - but this is what marketers do\nTHIS doesn’t match what people want - only what businesses want\npeople motivators into 5 different drivers\n
4. trained to be consumers\nTV - radio\nsocial network platforms - choices to consume\n
5. info at fingertips not just homogenized mass media\ntwitter celebrities, cooking / youtube, tech blogs \nyour mom - dating “that guy” - Facebook relationship status\n
6. online media - not replace traditional\nshift to replace the container, not the content\nincreased drive to consume - someone has to be making all this content\n
7. online network ‘carte blanche’ to create our own\ndream it / make it / say it\nno more waiting for Oprah / be your own show\n
8. blog / cat herding\nvideo / travel\ntwitter / stuff your dad says\n
9. creating fills the need to define ourselves, show who we are\ncreate for ourselves / friends family\ndigital soapbox and shout our thoughts to the world\n
10. and then the world gets to shout back at us\n$0.02 / opinion -- instant gratification on feedback\nparticipate in conversation -- join in the cocktail party\n
11. comments / blog post & FB status\nchatting during live events on ustream or CNN\nyour mom comment on your FB photo / gained 10 lbs\n...why contribute?\n
12. show that we are useful, valuable, we belong\nraise hand/voice & participate\nsuggestions, contribute ideas, give feedback\n
13. leads us to collaboration\nbrainstorming / teamwork / working together on projects / do something BIG\nso that the result: the whole is greater than the sum of the parts\n
14. fundraising / PTA to raise money for class trip\nvideo games / clan to help with boss fight\nsocial / mom & girlfriends looking for a blind date for you\n
15. why collaborate?\nto be part of something bigger than ourselves\nto achieve what they can’t on their own\nmany aspire to do great things, \n
16. be a tribe - not meant to be alone\nshared interest / goal\nfind love / money\n
17. scariest part of all, reaching out and saying i want to get to know you, friend/like/follow/connect\nonline networks not meant to replace our lives, but enhance them\n
18. being connected is a very strong motivator online\nwe all want to be part of something / community\nto be accepted and acknowledged ... to be liked\n
19. Woman 45+ (your mom) are most responsible for growth in social networking site usage\nwhy on FB?\n consume\n create\n contribute\n collaborate\n … and connect\n
20. if that doesn’t tell you why your mom wants to friend your ex - go with the obvious...\nsocial networking kittens sometimes grow up to be cougars and you ex is now fair prey\n