SlideShare a Scribd company logo
Cloud without Compromise
Cloud as a Growth Engine for a Smarter Enterprise
Tap into….IBM SaaS Solutions

Doug Clark

@cloudstuff

Cloud Leader IBM United Kingdom and Ireland

© 2013 IBM Corporation
What is driving IT demand?
Advanced Predictive
Analytics

Cyber
Security

Infrastructure Optimization –
Cloud Computing

2

Explosion of Mobile
Devices

Business
Optimization
+
Big Data

Real-time
Sensor Data

Growth of
Social Media

© 2013 IBM Corporation
Technology is the driving force shaping the future
CEO Studies 2004–2013
2004

2006

2008

2010

2012

2013

1

1

1

1

1

1

Technology factors

2

2

2

2

2

2

Market factors

3

3

3

3

3

3

Macro-economic factors

4

4

4

4

4

4

People skills

5

5

5

5

5

5

Regulatory concerns

6

6

6

6

6

6

Socio-economic factors

7

7

7

7

7

7

Globalization

8

8

8

8

8

8

Environmental issues

9

9

9

9

9

9

Geopolitical factors

Strategic reinvention

Better decisions

Deeper collaboration

136% are more likely to use cloud to

170% more likely to use analytics
extensively via cloud to derive insights

79% more likely to rely on cloud to locate

reinvent customer relationships

3

and leverage expertise in the ecosystem

© 2013 IBM Corporation
IBM has an unmatched set of cloud capabilities
IBM Cloud
IBM’s end-to-end cloud portfolio

Think It.

Build It.

Tap into It.

Strategize how to
use cloud to drive
savings and revenue
growth.

Build and run your
private or hybrid
cloud.

Utilize cloud
services delivered
from IBM’s
SmartCloud

Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
4

© 2013 IBM Corporation
IBM Cloud

Think it. Build it. Tap into it.
Smarter Commerce

Enabling business transformation

Business Process
as a Service

Business Process
Solutions

Application

Application

Application

Application

Application

Smarter Analytics
Smarter Cities
Smarter Workforce

Marketplace of high value consumable business applications

Watson solutions

Software
as a Service

External
Ecosystem

Industry

Collaboration

Human
Resources

Big Data &
Analytics

Commerce

Marketing

Software solutions

Composable and integrated application development platform
Built using open standards

Platform
as a Service

Development

Big Data &
Analytics

Security

Integration

Mobile

Social

Traditional
Workloads

SOFTLAYER

Enterprise class, optimized infrastructure
Built using open standards

Infrastructure
as a Service

Compute

Middleware
solutions

IBM SmartCloud
Enterprise +
Storage

Networking

Infrastructure solutions

Public. Private. Dynamic Hybrid.
5

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Think it. Build it. Tap into it.
Smarter Commerce

Enabling business transformation

Business Process
as a Service

Business Process
Solutions

Smarter Analytics
Application

Application

Application

Application

Application

Smarter Cities
Smarter Workforce

Marketplace of high value consumable business applications

Watson solutions

Software
as a Service

External
Ecosystem

Industry

Collaboration

Human
Resources

Big Data &
Analytics

Commerce

Marketing

Software solutions

Composable and integrated application development platform
Built using open standards

Platform
as a Service

Development

Big Data &
Analytics

Middleware
solutions
Security

Integration

Mobile

Social

Traditional
Workloads

SOFTLAYER

Enterprise class, optimized infrastructure
Built using open standards

Infrastructure
as a Service

Compute

IBM SmartCloud
Enterprise +
Storage

Networking

Infrastructure solutions

Public. Private. Dynamic Hybrid.
6

© 2013 IBM Corporation
IBM acquisitions

Think it. Build it. Tap into it.
Smarter Commerce
Smarter Analytics

Business Process
as a Service

Smarter Cities
Smarter Workforce
Watson solutions

Software
as a Service

Software solutions

Middleware
solutions

Platform
as a Service

SOFTLAYER
IBM SmartCloud
Enterprise +

Infrastructure
as a Service

Infrastructure solutions

Public. Private. Dynamic Hybrid.
7

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

The IBM Cloud portfolio includes 100+ SaaS offerings as
part of the IBM SmartCloud “as-a-service” capabilities
IBM Cloud
IBM’s end-to-end cloud portfolio

Think It.

Build It.

Tap into It.

Strategize how to
use cloud to drive
savings and revenue
growth.

Build and run your
private or hybrid
cloud.

Utilize cloud
services delivered
from IBM’s
SmartCloud

Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
8

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Cloud is revolutionizing how both IT and line-of-business
executives consider and consume IT

80%
of new IT investments will directly
involve LOB executives by 2016

70%

CFOs

of IT budgets are spent on
operations and
maintenance (IDC)

Alone authorized 26% of
all IT investments during
the past year (Gartner)

6 out of 10
organizations overspend on
IT without improving IT
services (Gartner)
9

CMOs
will control more IT buying
decisions in 2017 than the CIO
(Gartner)

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Software-as-a-Service is no longer only about economics -- it is
about innovation

Lower
upfront
costs and
variable
pricing
10

IT
flexibility
and
scalability

Better
service
and
complete
solutions

Agility
and rapid
time to
value

More
innovation
and
productivity

New
business
models

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

SaaS and BPaaS directly serve the needs of the business
leader and functional departments
Chief Human Resource
Officers need to find, analyze,

Chief Procurement Officers
need to strategically manage spend, contracts,
& supplier ecosystems.

source, acquire & retain the best
talent worldwide.

General Counsel needs
to streamline contract
management processes,
and strengthen IP.

Heads of Customer
Care need to build unique service
and retention techniques via
personalized engagements.

Chief Financial Officers
need to make more analytical, riskaware decisions supporting revenue,
expenses, and other KPIs.

VPs of Sales must drive
omnichannel B2C sales that integrate
across mobile, social, and on-site
locations.

11

Chief Marketing Officers
must analyze, understand, and engage each
customer as an individual across channels.

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Shared IT/LOB strategy encourages a collaborative SaaS
buying agenda

Collaborative IT
Business Needs





Shared vision
and execution

IT Needs






Innovative solutions
Faster time to value
Up-to-date
capabilities
Always available

Security
Privacy
Scalability
Agility
Governance

“Shadow IT”
LoB Buyers
12

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

IBM’s portfolio delivers broad and deep business value to help
organizations achieve their objectives
•
•
•
•

E-commerce
Customer self-service
Public safety
Service delivery

Deliver Business
Analytics at Point of
Impact

•
•
•
•
•

Digital marketing optimization
Pricing, promotion, product mix analytics
Procurement analytics
Business insights
Intelligent city operations

Connect People with
Collaborative Business
Networks

•
•
•
•

Employee and partner collaboration
Strategic supply management
Product planning and development
Talent management

Accelerate Business
Process Innovation

13

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Through the IBM SmartCloud, clients tap into SaaS suites
aligned with a broader Cloud strategy championed by IT
SmartCloud for Human
Resources

SmartCloud for Procurement
Contract Management
Spend Analysis
Strategic Sourcing

Talent Management
Learning and Certification
Employee Onboarding

SmartCloud for
Social Business
Collaboration Suite

SmartCloud for Customer
Care & Support
Engagement Advice
Experience Management
Client Success

SmartCloud for Sales &
Commerce

SmartCloud for Legal
Contract Management
Risk Analysis
Document Management

SmartCloud for
IT Operations
Service Management
Security

SmartCloud for
City Operations
Transportation Planning
Water Management
Utility Optimization

eCommerce
Performance Analytics
Quote Management

SmartCloud for Marketing

14

Demand Generation
Campaign Analytics
Agency Collaboration
© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

High Value Applications: Delivered at Scale and Helping Our
Clients Transform Their Businesses Today
300,000 global trading
entities connected for
IBM clients

x

…accessed daily by
80,000 candidates and
more than one million
hiring managers

5.5 million daily
transactions
exchanged via IBM
B2B cloud
60,000 users of IBM
digital marketing tools
send 130 million
monthly emails

120 million candidate
records on the Kenexa talent
management platform…

e

180 Million
transportation
management
transactions annually

We enable tens of thousands of marketers that support over 4,000 brands to send
333 million emails each month and facilitate over 8 million trade deals negotiated
by thousands of users

15

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Client Success on IBM SmartCloud Solutions

Increased clickthrough rate 500%

Reduced TCO by 90%

Increased loan volume
by 34%

Reduced onboarding
process from days to hours

Decreased PO processing
time by 75%

Predict student drop out
with 80% accuracy

Lowered costs 33%

Grew Ecommerce
revenues twentyfold

1 percent improvement
to margin

20% faster cycle time for new
product introductions

Saved $120 million on
upgrading the City’s water
infrastructure

Visibility to 99.9% of
truckload shipments

16

© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Why do the world’s leading companies rely on IBM SaaS
solutions?



Broad coverage for front office roles with 8 SaaS
suites for the c-suite



Deep domain expertise across 18 industries
delivered through IBM Global Business Services



Availability in over 50 countries today



Customer-centric value with outcome-based
subscription models



Enterprise-grade security standards



Flexible deployment across private, public, and
hybrid cloud environments



17

100+ best-in-class solutions

Large and expanding global SaaS business
partner community
© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.

Find out more about how you can tap into SaaS solutions
Ask the fundamental questions:
• Are your clients’ organizations
achieving the levels of innovation
required to compete in today’s
environment?
• Are your clients able to nimbly
put lucrative ideas into action?
• Can your clients’ value chain
continually reinventing customer
relationships?
• Are you adapting to market changes
as fast as your clients’ competitors?

Go to www.ibm.com/SaaS
for more information.

Doug Clark
@cloudstuff
Cloud Leader, IBM UK & Ireland

doug.clark@uk.ibm.com

Tap Into it.
Utilize cloud services delivered from
IBM SmartCloud.
18

© 2013 IBM Corporation

More Related Content

Cloud without Compromise

  • 1. Cloud without Compromise Cloud as a Growth Engine for a Smarter Enterprise Tap into….IBM SaaS Solutions Doug Clark @cloudstuff Cloud Leader IBM United Kingdom and Ireland © 2013 IBM Corporation
  • 2. What is driving IT demand? Advanced Predictive Analytics Cyber Security Infrastructure Optimization – Cloud Computing 2 Explosion of Mobile Devices Business Optimization + Big Data Real-time Sensor Data Growth of Social Media © 2013 IBM Corporation
  • 3. Technology is the driving force shaping the future CEO Studies 2004–2013 2004 2006 2008 2010 2012 2013 1 1 1 1 1 1 Technology factors 2 2 2 2 2 2 Market factors 3 3 3 3 3 3 Macro-economic factors 4 4 4 4 4 4 People skills 5 5 5 5 5 5 Regulatory concerns 6 6 6 6 6 6 Socio-economic factors 7 7 7 7 7 7 Globalization 8 8 8 8 8 8 Environmental issues 9 9 9 9 9 9 Geopolitical factors Strategic reinvention Better decisions Deeper collaboration 136% are more likely to use cloud to 170% more likely to use analytics extensively via cloud to derive insights 79% more likely to rely on cloud to locate reinvent customer relationships 3 and leverage expertise in the ecosystem © 2013 IBM Corporation
  • 4. IBM has an unmatched set of cloud capabilities IBM Cloud IBM’s end-to-end cloud portfolio Think It. Build It. Tap into It. Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM’s SmartCloud Restless reinvention Analytics everywhere A dynamic hybrid cloud strategy 4 © 2013 IBM Corporation
  • 5. IBM Cloud Think it. Build it. Tap into it. Smarter Commerce Enabling business transformation Business Process as a Service Business Process Solutions Application Application Application Application Application Smarter Analytics Smarter Cities Smarter Workforce Marketplace of high value consumable business applications Watson solutions Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Software solutions Composable and integrated application development platform Built using open standards Platform as a Service Development Big Data & Analytics Security Integration Mobile Social Traditional Workloads SOFTLAYER Enterprise class, optimized infrastructure Built using open standards Infrastructure as a Service Compute Middleware solutions IBM SmartCloud Enterprise + Storage Networking Infrastructure solutions Public. Private. Dynamic Hybrid. 5 © 2013 IBM Corporation
  • 6. IBM Cloud: Think it. Build it. Tap into it. Think it. Build it. Tap into it. Smarter Commerce Enabling business transformation Business Process as a Service Business Process Solutions Smarter Analytics Application Application Application Application Application Smarter Cities Smarter Workforce Marketplace of high value consumable business applications Watson solutions Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Software solutions Composable and integrated application development platform Built using open standards Platform as a Service Development Big Data & Analytics Middleware solutions Security Integration Mobile Social Traditional Workloads SOFTLAYER Enterprise class, optimized infrastructure Built using open standards Infrastructure as a Service Compute IBM SmartCloud Enterprise + Storage Networking Infrastructure solutions Public. Private. Dynamic Hybrid. 6 © 2013 IBM Corporation
  • 7. IBM acquisitions Think it. Build it. Tap into it. Smarter Commerce Smarter Analytics Business Process as a Service Smarter Cities Smarter Workforce Watson solutions Software as a Service Software solutions Middleware solutions Platform as a Service SOFTLAYER IBM SmartCloud Enterprise + Infrastructure as a Service Infrastructure solutions Public. Private. Dynamic Hybrid. 7 © 2013 IBM Corporation
  • 8. IBM Cloud: Think it. Build it. Tap into it. The IBM Cloud portfolio includes 100+ SaaS offerings as part of the IBM SmartCloud “as-a-service” capabilities IBM Cloud IBM’s end-to-end cloud portfolio Think It. Build It. Tap into It. Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM’s SmartCloud Restless reinvention Analytics everywhere A dynamic hybrid cloud strategy 8 © 2013 IBM Corporation
  • 9. IBM Cloud: Think it. Build it. Tap into it. Cloud is revolutionizing how both IT and line-of-business executives consider and consume IT 80% of new IT investments will directly involve LOB executives by 2016 70% CFOs of IT budgets are spent on operations and maintenance (IDC) Alone authorized 26% of all IT investments during the past year (Gartner) 6 out of 10 organizations overspend on IT without improving IT services (Gartner) 9 CMOs will control more IT buying decisions in 2017 than the CIO (Gartner) © 2013 IBM Corporation
  • 10. IBM Cloud: Think it. Build it. Tap into it. Software-as-a-Service is no longer only about economics -- it is about innovation Lower upfront costs and variable pricing 10 IT flexibility and scalability Better service and complete solutions Agility and rapid time to value More innovation and productivity New business models © 2013 IBM Corporation
  • 11. IBM Cloud: Think it. Build it. Tap into it. SaaS and BPaaS directly serve the needs of the business leader and functional departments Chief Human Resource Officers need to find, analyze, Chief Procurement Officers need to strategically manage spend, contracts, & supplier ecosystems. source, acquire & retain the best talent worldwide. General Counsel needs to streamline contract management processes, and strengthen IP. Heads of Customer Care need to build unique service and retention techniques via personalized engagements. Chief Financial Officers need to make more analytical, riskaware decisions supporting revenue, expenses, and other KPIs. VPs of Sales must drive omnichannel B2C sales that integrate across mobile, social, and on-site locations. 11 Chief Marketing Officers must analyze, understand, and engage each customer as an individual across channels. © 2013 IBM Corporation
  • 12. IBM Cloud: Think it. Build it. Tap into it. Shared IT/LOB strategy encourages a collaborative SaaS buying agenda Collaborative IT Business Needs     Shared vision and execution IT Needs      Innovative solutions Faster time to value Up-to-date capabilities Always available Security Privacy Scalability Agility Governance “Shadow IT” LoB Buyers 12 © 2013 IBM Corporation
  • 13. IBM Cloud: Think it. Build it. Tap into it. IBM’s portfolio delivers broad and deep business value to help organizations achieve their objectives • • • • E-commerce Customer self-service Public safety Service delivery Deliver Business Analytics at Point of Impact • • • • • Digital marketing optimization Pricing, promotion, product mix analytics Procurement analytics Business insights Intelligent city operations Connect People with Collaborative Business Networks • • • • Employee and partner collaboration Strategic supply management Product planning and development Talent management Accelerate Business Process Innovation 13 © 2013 IBM Corporation
  • 14. IBM Cloud: Think it. Build it. Tap into it. Through the IBM SmartCloud, clients tap into SaaS suites aligned with a broader Cloud strategy championed by IT SmartCloud for Human Resources SmartCloud for Procurement Contract Management Spend Analysis Strategic Sourcing Talent Management Learning and Certification Employee Onboarding SmartCloud for Social Business Collaboration Suite SmartCloud for Customer Care & Support Engagement Advice Experience Management Client Success SmartCloud for Sales & Commerce SmartCloud for Legal Contract Management Risk Analysis Document Management SmartCloud for IT Operations Service Management Security SmartCloud for City Operations Transportation Planning Water Management Utility Optimization eCommerce Performance Analytics Quote Management SmartCloud for Marketing 14 Demand Generation Campaign Analytics Agency Collaboration © 2013 IBM Corporation
  • 15. IBM Cloud: Think it. Build it. Tap into it. High Value Applications: Delivered at Scale and Helping Our Clients Transform Their Businesses Today 300,000 global trading entities connected for IBM clients x …accessed daily by 80,000 candidates and more than one million hiring managers 5.5 million daily transactions exchanged via IBM B2B cloud 60,000 users of IBM digital marketing tools send 130 million monthly emails 120 million candidate records on the Kenexa talent management platform… e 180 Million transportation management transactions annually We enable tens of thousands of marketers that support over 4,000 brands to send 333 million emails each month and facilitate over 8 million trade deals negotiated by thousands of users 15 © 2013 IBM Corporation
  • 16. IBM Cloud: Think it. Build it. Tap into it. Client Success on IBM SmartCloud Solutions Increased clickthrough rate 500% Reduced TCO by 90% Increased loan volume by 34% Reduced onboarding process from days to hours Decreased PO processing time by 75% Predict student drop out with 80% accuracy Lowered costs 33% Grew Ecommerce revenues twentyfold 1 percent improvement to margin 20% faster cycle time for new product introductions Saved $120 million on upgrading the City’s water infrastructure Visibility to 99.9% of truckload shipments 16 © 2013 IBM Corporation
  • 17. IBM Cloud: Think it. Build it. Tap into it. Why do the world’s leading companies rely on IBM SaaS solutions?   Broad coverage for front office roles with 8 SaaS suites for the c-suite  Deep domain expertise across 18 industries delivered through IBM Global Business Services  Availability in over 50 countries today  Customer-centric value with outcome-based subscription models  Enterprise-grade security standards  Flexible deployment across private, public, and hybrid cloud environments  17 100+ best-in-class solutions Large and expanding global SaaS business partner community © 2013 IBM Corporation
  • 18. IBM Cloud: Think it. Build it. Tap into it. Find out more about how you can tap into SaaS solutions Ask the fundamental questions: • Are your clients’ organizations achieving the levels of innovation required to compete in today’s environment? • Are your clients able to nimbly put lucrative ideas into action? • Can your clients’ value chain continually reinventing customer relationships? • Are you adapting to market changes as fast as your clients’ competitors? Go to www.ibm.com/SaaS for more information. Doug Clark @cloudstuff Cloud Leader, IBM UK & Ireland doug.clark@uk.ibm.com Tap Into it. Utilize cloud services delivered from IBM SmartCloud. 18 © 2013 IBM Corporation