Hubstaff Time Tracking Software
- 2. What is Hubstaff?
Tracks employee time
Takes random screenshots
Records activity levels
Gives management dashboard & reports
- 3. Some Stats
14 months
4300+ users
15k new screenshots uploaded daily
88+ days of hours tracked daily
20k projects created
100+ countries
- 7. Overview
3 Biggest early mistakes
4 Biggest early wins
We’re still getting started, lots
of mistakes still to make :)
- 8. The Plan
Present our mistakes & wins
quickly
Give 5 mins for discussion
The Goal: Present a real problem
in our business and collectively
learn how to solve it in a lean
startup way.
- 9. Mistake #1 - Not Building
Features Quickly
Retention
Over-engineering (robust)
Flexibility is king
Waste time on worthless features
- 10. Example - Multi-
Organization Support
Problem: Users work for multiple
companies.
Our solution: Users can belong to multiple
organizations. Avoid multiple accounts.
Issues: Complex, confusing permissions.
Long build-out. Confusing payment
process.
Results: 200+ customers have multiple,
paid organizations
- 11. How can we stop over-
engineering?
What would you do?
Do we put the effort in
upfront or later?
- 12. Mistake #2 - Not
Dedicating Enough
Time / Focus
Hard to leave current jobs
Opportunity window closes
Dedicating 100% =
Exponential results
- 13. Example - Dev & Support
Rule the Biz
Problem: Dev & support efforts
take up 80% of our scarce time.
Our solution: Find a dedicated
support person and do what we
can (work overtime).
- 14. How can we dedicate
more time?
What are our options?
What would you do?
- 15. Mistake #3 - Not
Charging Sooner
Didn’t feel it’s fully baked
Don’t know most valuable
demographic early
Higher retention of early users
Attract a different class of users
- 16. Example - Desktop
clients had bugs
Problem: Desktop clients had
bugs and web UI lacked core
features.
Our solution: Slap a beta label on
it and not charge.
- 18. Win #1 - 50% split equity
& opposite skills
Keeps everyone fully invested
Nothing else can easily
replace it
Makes it easier to get all tasks
done
- 19. Is this the best way?
Many ways to do it
Has anyone had a bad
experience doing 50/50?
Do you shoulder the burden and
hand out small equity amounts?
- 20. Win #2 - Use services,
platforms and tools
Heroku, hosted Postgres,
ActiveAdmin, Intercom,
InstrumentalApp, New Relic,
Bootstrap, Rails, Themes,
GetAmbassador,
ReferralSaaSquatch, Desk, etc.
- 22. Win #3 - Early validation
of concept and marketing
White-labeled existing product
Tested conversion rates with
real marketing campaigns
Created new landing pages
- 24. Win #4 - Buying Traffic
Made user acquisition automatic
Validate whether the market wants this
very early
Validate whether marketing is
affordable and scalable
Zero-in on keywords and roll that into
SEO