HTML5 - The Future in a Flash

What is HTML?
• Hypertext Markup Language
• HTML elements form the building blocks of all
websites

What is the problem?
• Browser inconsistency
• Reliance on plug-ins

What is HTML 5?
• Successor of HTML & XHTML
• Developed by WHATWG(Web Hypertext
Application Technology Working Group)
• Monitored by W3C (World Wide Web Consortium)

Drag & Local
Semantics Video
Drop Storage

Image &
Audio Geolocation Canvas
Type

HTML5 — Not a “thing”
A collection of new conventions and methods

New in HTML5 — Semantics
Content is more organized, search friendly, and indexable

New in HTML5 — <Video>
Using an HTML5 Javascript Library, your videos can be played
back on the latest mobile devices and even on older browsers
that require Flash.

New in HTML5 — <Audio>
HTML5 specifies a standard way to include audio, with the audio
element.

The audio element can play sound files, or an audio stream.

New in HTML5 — <Canvas>
2D drawing platform within the browser without the need of a
plug-in such as Flash. Applications include web apps, data
visualization, animated graphics, and gaming.

New in HTML5 — Drag & Drop
(DnD) Drag and drop is one of the often used functionalities
throughout websites for various reasons.

HTML 5 allows this function to be implemented with ease.

New in HTML5 — Geolocation
Websites can benefit from knowing exactly where the user
accessing their site is from, enabling a more personalized local
experience.

New in HTML5 — Local Storage
Client-side key-value database, stored in the users browser

The users data is saved on their machine inside their browser, not
on the server

Design in HTML5 — Gradients, Transparencies,
Shadows, Rounded Corners, and Text Effects

Design in HTML 5 — Typography
More diverse, more brand friendly, more flexible for
SEO and indexing

Design in HTML5 — Rich Media Experience

Design in HTML5 — Responsive Design

Better for SEO
• More specific tags to determine type of
content
• Multimedia indexing
• Better page segmentation
• More unique function with crawlability

Mobile Features
• Video integration
• Audio integration
• Better compatibility
• Higher exposure across multiple devices

Email Marketing
• Embedded video emails
• No need for plugin compatibility
• Cross browser support

Summary
• Content/Media will become more important to
SEO as HTML5 makes it easier to rank and index
• HTML 5 is important for marketing across
multiple screens/devices
• HTML 5 imagines a web that is more visually
and interactively robust
• The time to adopt is now, in order to prepare
for what is to come

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HTML5 - The Future in a Flash

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